Jeff Coleman
Jeff Coleman at Serra Volkswagen

Jeff Coleman

General Manager

Serra Volkswagen

1490 Center Point Pkwy
Birmingham, AL 35215

Contact Me
4.0
46 Reviews

I am a Yorktown, Virginia, native. I have a beautiful wife, an adult daughter in Maryland and an adult son in Spain. I moved to Birmingham to join the Serra Team, and I am delighted that I did. Please look me up when you visit Serra Nissan Volkswagen!

Dealership Experience

3 yrs, 11 mos

Industry Experience

39 yrs, 4 mos

Specialties & Trainings

Dealership Operation

4.0

46 Reviews

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46 Reviews of Jeff Coleman

June 01, 2025

Dealership Rating
Employee Rating

I have never had what I can call an exceptional experience before, but this was absolutely exceptional. They go out of their way to look out for you. I’m not used to that at all. They were wonderfu More

by ouidaaboyd
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Jeff Roe , Karen Ingram

May 27, 2025

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Employee Rating

Service was very quick and helpful. The assistance at the front desk was phenomenal and they got me in and out. I absolutely love the service that’s been provided. More

by christianhill0016
Service Price Transparency
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Recommend Dealer
Yes

May 26, 2025

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i love the service that i received from serra volkswagen and would be coming back again More

by malaijiajade
Service Price Transparency
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Recommend Dealer
Yes

April 13, 2025

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Do not tell the truth or keep what they say to you to you either More

by pdgregg1963
Sales Price Transparency
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Recommend Dealer
No

March 29, 2025

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The hours I waited for the car to be detailed off the lot only some spray was sprayed in there I wasted a lot of time sitting there thinking they were going to actually do detail shine up . They lied. More

by wendy4145
Service Price Transparency
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Recommend Dealer
No

Other Employees Tagged: Jeff Roe, Payden Sewell

Apr 01, 2025

Serra Volkswagen responded

We are unable to find any employees with the names that you provided (Payden Sewell and Jeff Coleman) except for Jeff Roe who is our IT Director and would have nothing to do with a vehicle detail. Please provide further information so that we may investigate this claim, as we strive for customer satisfaction and we would like to address this situation. Or you may call the manager, Dylan Taylor, at 205-856-2544. Thank you.

March 11, 2025

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Good bad and the ugly. Shame on Serra Nissan for selling me a lemon in disguise More

by jfrazierwolf1058
Service Price Transparency
Workmanship
Service Time
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Recommend Dealer
No

Other Employees Tagged: Steve

Mar 12, 2025

Serra Volkswagen responded

We do appreciate our customers and try to work with any issues that may arise from a service or purchase. I see that you purchased a 2012 Ford Escape in February. I was told by both our service and sales depts that there was an exhaust issue and that the exhaust was replaced at no cost to you. No one has heard of any further issues with the vehicle. However, you did receive an extended warranty with your vehicle purchase if anything in the future arises.

Mar 13, 2025

Serra Volkswagen responded

Please call our service manager, Dylan Taylor, at 205-856-2544 to speak with him about this issue. Thank you.

Mar 12, 2025

jfrazierwolf1058 responded

They didn’t fix it correctly because the oxygen sensor that goes to the exhaust is broken now it was working until they installed the exhaust system in which the oxygen sensor is part of it it hooks up to the exhaust

March 04, 2025

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They are very reliable car and reasonable prices and I like how they work on the car anytime you need them very good people More

by renivacurry403
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Recommend Dealer
Yes

Other Employees Tagged: Jeff Roe, Jeremey Rutledge

December 26, 2024

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Employee Rating

Great workmanship, Great customer service, True professionals, Love the clean restrooms. Have to recommend Loved our experience! More

by milesdm77
Service Price Transparency
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Recommend Dealer
Yes

December 04, 2024

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All personnel at Serra Volkswagen were caring, knowledgeable professionals. I would highly recommend Serra Volkswagen for car care and service. More

by ennis_t
Service Price Transparency
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Recommend Dealer
Yes

October 12, 2024

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Reliable and efficient. I have bought three cars from this dealership and had all of the cars serviced here. I would recommend them to everyone! More

by Nicole Able
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Recommend Dealer
Yes
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