Eric Diaz
Eric Diaz at Acura of Berlin

Eric Diaz

General Manager

Acura of Berlin

224 Berlin Turnpike
Berlin, CT 06037

4.3
24 Reviews

Hi, I'm Eric Diaz, a proud U.S. Army Veteran and a 21-year veteran of the auto industry. My journey started as a Technician and Auto Body Tech, but in 2008, I found my true calling in Automotive Sales, and I haven't looked back since. Outside of work, I spent 13 years DJing across the tri-state area and even taught Salsa dancing for a while. These days, I’m all about fitness and being a dedicated family man, supporting my kids in gymnastics, wrestling, and competitive race-kart racing. Whether you’re a car enthusiast dreaming of an NSX or a family in search of a stylish MDX, I’m here to help. Feel free to reach out—I’m excited to assist you! -Eric

4.3

24 Reviews

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Dealership Experience

4 yrs, 2 mos

Industry Experience

22 yrs, 6 mos

Languages Spoken

Spanish Spanish

24 Reviews of Eric Diaz

November 21, 2024

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Dear Mr. Diaz, Thank you for taking the time to respond to my review. While I appreciate your acknowledgment of my concerns, I must correct several inaccur More

by David Medeiros
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No

Other Employees Tagged: Jonathan Roath

Nov 22, 2024

Acura of Berlin responded

Dear Mr. Medeiros, Thank you for sharing your concerns. While I understand the frustration you’ve expressed, I’d like to clarify the situation and address the points you raised. First, regarding the valve stem caps, I appreciate your patience as we investigated this matter. When we received the exact valve stem caps matching yours, our Service Advisor, Jonathan, contacted you promptly and personally handed over the caps that had been delivered back to us by our vendor. At no point did we replace or install the valve stem caps, as this was not necessary once the originals were returned. Second, I’d like to address your concerns about over-tightening. We have no reason or purpose to overtighten valve stems—it’s a standard practice for our technicians to secure caps to a hand-tight level to ensure proper function without causing damage. Let me reassure you, under no circumstances, and certainly not in “a million lifetimes,” would we deliberately damage a customer’s vehicle or create a safety issue. The integrity of our work and the safety of our customers is our highest priority. As for your last paragraph, I want to assure you that addressing concerns like yours is never a waste of time for me or my team. However, I must clarify that the allegations you’ve made are inaccurate. Transparency and accountability are values we hold firmly, and any claims to the contrary are not reflective of our commitment to our customers. Lastly, I genuinely wish you and your family the best and hope everything works out for you moving forward. If there’s anything further I can assist you with, don’t hesitate to reach out. Sincerely, Eric Diaz Acura of Berlin

November 13, 2024

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"I am beyond outraged by my experience at Acura of Berlin. Not only did I encounter deeply concerning behavior from Jonathan, who contacted me via his personal device to beg me not to leave a review, More

by David Medeiros
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No

Other Employees Tagged: Jonathan Roath

Nov 13, 2024

Acura of Berlin responded

Dear Mr. Medeiros, As General Manager of Acura of Berlin, I am compelled to address the false accusations presented in your review with a professional yet firm response. First and foremost, Jonathan, one of our most requested and esteemed service advisors, is a valued team member known for his integrity and dedication. To suggest that Jonathan, or anyone on our team, would intentionally damage your vehicle or compromise the safety of any client is not only untrue but entirely inconsistent with the high standards we uphold at our dealership. Acura of Berlin is a top-performing dealership with numerous accolades for exceptional customer service, and we pride ourselves on delivering safe, quality experiences for every customer. Your dissatisfaction appears to stem from an issue with valve stem caps that were misplaced by an outside vendor during the repainting of your wheels—a matter we discussed at length in a conversation we had a few weeks ago, which lasted over half an hour. I personally explained the circumstances and our commitment to address your concern with professionalism, despite the conversation being fraught with profanity, hostility, and lack of respect on your part. When I followed up to hear your concerns directly, you responded with further profanity, yelling, and ultimately disconnected the call, denying us the opportunity to resolve your concerns in a respectful manner. We fully support any customer’s right to pursue legal avenues if they feel it is necessary, and we reiterate that Acura of Berlin is committed to high standards of professionalism, safety, and ethical conduct. However, due to your repeated displays of disrespectful behavior toward our staff, your business is no longer welcome at our dealership. We do not tolerate abusive language or actions toward our team, who work diligently to serve each client with respect and care. Thank you. Sincerely, Eric Diaz General Manager, Acura of Berlin

Nov 21, 2024

David Medeiros responded

Dear Mr. Diaz, Thank you for taking the time to respond to my review. While I appreciate your acknowledgment of our concerns, we must correct several inaccuracies and refocus on the critical issue at hand: the safety of our family was directly compromised by actions taken by your service department. The issue began with your department stealing all four of our metal custom Acura valve stem caps, valued at only $40. After I reported this issue with you, your employee replaced them with aftermarket metal caps. Worse, these caps were intentionally over-tightened using some sort of adhesive and tools, including what appears to be pliers and a wrench, leaving evident clamp marks on the valve stems and caps. The damage was so severe that the caps could not be removed without fully replacing the valve stems, sensors, and associated components at another dealership in NYC. This intentional or grossly negligent act caused significant expense and inconvenience to restore our vehicle to a safe condition. Ultimately, the damage required our vehicle to be towed to a dealership in NYC for emergency repairs. This not only disrupted our travel plans but, more importantly, placed my family in an unsafe situation while navigating NYC traffic. This is not merely a customer service issue—it is a serious matter of safety and accountability. Your reference to a conversation about a vendor and misplaced valve stem caps is irrelevant to the actual issue. This was not a minor or procedural oversight; it was a deliberate or negligent practice that resulted in irreparable damage and directly jeopardized my family’s safety. Additionally, I was contacted by your employee Jonathan on his personal device after the stealing incident, urging me not to leave a review. This unprofessional action raises further concerns about the dealership’s commitment to transparency and addressing legitimate customer complaints. Frankly, the fact that we are even discussing this is outrageous and a clear waste of time. We hope this situation improves your practices, and we sincerely wish you, your employees, and your customers success in the future. Sincerely, David Medeiros

November 11, 2024

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Brandon, Jim & Claudia were extremely helpful with my car buying process. I will recommend anyone in the market for a vehicle , to go to Acura of Berlin. Excellent customer service. More

by pompeisarina
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Recommend Dealer
Yes
Nov 12, 2024

Acura of Berlin responded

Here at Acura of Berlin, customer satisfaction is our #1 priority. We always do our best to make sure our customers leave happy! We are glad to hear you enjoyed your experience, and it was a pleasure having you at the dealership. We appreciate your review! Eric Diaz General Manager 860-829-3787

October 07, 2024

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I have nothing but great things to say about both Claudia and the Acura of Berlin dealership! Claudia was fantastic! More

by Phoebe Feliciano
Sales Price Transparency
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Recommend Dealer
Yes
Oct 07, 2024

Acura of Berlin responded

Thanks for sharing about your experience with Acura of Berlin. We appreciate your business and hope to see you again soon! Eric Diaz General Manager 860-829-3787

September 23, 2024

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Claudia is amazing. Great customer service she went above and beyond to make sure I was comfortable with my decisions. No pressure. Eric is one of the best G.M.you’ll me More

by LEXDIAMOND27
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Sep 23, 2024

Acura of Berlin responded

It's great to hear that we were able to get you exactly what you needed. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Acura of Berlin! Eric Diaz General Manager 860-829-3787

September 22, 2024

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Acura of Berlin is hands down the best dealership in the area. It's a professional, clean, welcoming and low-pressure environment. I have purchased two vehicles from this dealership within a year. I recomme More

by VEGALEX1
Service Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Keith Davis, Javier Rivera

Sep 23, 2024

Acura of Berlin responded

Thank you for your business and this review. We're happy to hear our team was able to serve you and demonstrate our commitment to great service. If there is anything we can assist you with in the future, please let us know. Eric Diaz General Manager 860-829-3787

August 28, 2024

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Bought my first Acura ZDX from here and was so happy with how seamless the experience was! Love it. More

by cdij
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Aug 29, 2024

Acura of Berlin responded

Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Thank you again for choosing Acura of Berlin. We look forward to having you as one of our valued customers for many more years to come! Eric Diaz General Manager 860-829-3787

August 21, 2024

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Great service, polite, clean, on time, feedback, in and out, offers, courtesy vehicle, car wash and vacuum and most of all great experience More

by JOSEGUZMAN1982
Service Price Transparency
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Recommend Dealer
Yes
Aug 22, 2024

Acura of Berlin responded

Jose, We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Eric Diaz General Manager 860-829-3787

July 11, 2024

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Let me say this is by far the easiest no pressure car buying experience I have ever had. The entire team at this dealership is fantastic. From the Gm Eric to the finance manager Tom and our sales rep Jim More

by Oifvet360
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jim Pompei

Jul 11, 2024

Acura of Berlin responded

Thank you so much for your wonderful review! We are thrilled that we had the opportunity to provide you with great service. We thank you for choosing Acura of Berlin! Eric Diaz General Manager 860-829-3787

May 23, 2024

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The staff is very attentive and courteous. I am a repeat client. They make sure that I get a vehicle that fits my needs and my budget. They make what is typically a stressful situation into a More

by CCARLOZZI
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
May 29, 2024

Acura of Berlin responded

Thank you so much for taking the time to share your feedback with us. We are delighted to learn about your positive experience! If there is anything else we can do to assist you, please do not hesitate to let us know. We are always happy to help! Eric Diaz General Manager 860-829-3787

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