Charley Royal
Charley Royal at Merchant Automotive Group
Refer Me

Charley Royal

General Manager

Merchant Automotive Group

1402 E Highland Ave
Selma, AL 36703

Contact Me
4.5
8 Reviews

Dealership Experience

1 yr, 11 mos

Industry Experience

26 yrs

4.5

8 Reviews

Write a Review

8 Reviews of Charley Royal

September 11, 2024

Dealership Rating
Employee Rating

Honda Service got me in and out in a decent time frame. No problems and everyone was friendly More

by Niya
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

June 12, 2024

Dealership Rating
Employee Rating

Great customer service. ..travis thats my boy he make sure he put me in what I like More

by m.latasha1988
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jackson Barnes , Taylor Gaddis, Travis Hogan

April 28, 2024

Dealership Rating
Employee Rating

Friendly and helpful. Knowledgeable and courteous. Letting me know when new models arrived that I may be interested in. I'm nothing but a Ford man More

by suzuki1400k
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Kellie Kinman, Sheila Quigley, Brandie Ellis, Michael Ferrell, Jackson Barnes , Chris Poe, Curtis Wimberly, Kennedy Wood

March 23, 2024

Dealership Rating
Employee Rating

Amazing service! Travis and Taylor were so impressive. Best car purchase experience I’ve ever had. Everyone was so nice and happy there. Even the lady at the front de More

by Teri
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Teri Adams , Taylor Gaddis, Travis Hogan

February 08, 2024

Dealership Rating
Employee Rating

Great experience great salesmen esay going and professional made you feel like your home will refer to all family and friends More

by chrispoe1005
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

November 14, 2023

Dealership Rating
Employee Rating

I had the very worst service out of the Selma sales group that you could possibly have. I ended up having to go to the owner to get satisfaction. I like a Ford product, but I would never buy anything in Selm More

by bill@selmafbo.com
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
No

Other Employees Tagged: Jackson Barnes , Travis Hogan, Curtis Wimberly

September 23, 2023

Dealership Rating
Employee Rating

Purchased a 2020 F250 Lariat. Charley was a major reason my Sale with Merchant happened. I was aggravated about a couple things in the sales process and one conversation with Char More

by Rreed1965
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Brandie Ellis, Christopher Hasberry , Stephen Park, Eric Simmons

August 15, 2023

Dealership Rating
Employee Rating

My daughter is enjoying her new car. Travis was so very helpful! Thanks so much More

by danahollern
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Travis Hogan

Aug 15, 2023

danahollern responded

Thanks