I visited this dealership recently after being quoted a - Chris S.
I visited this dealership recently after being quoted a price for a vehicle by my sales manger, Alan Gullett. This is my first time purchasing a vehicle and I drove an hour to get there with the expectation that the price provided to me would be honored. Franklin, my sales consultant was professional, transparent, and genuinely tried his best to ensure a positive experience. However, while I was there, I witnessed the sales manager, Alan Gullett, refuse to honor the price Franklin had assured me would stand.
To Franklin’s credit, he advocated strongly on my behalf, demonstrating a commitment to his word and to customer satisfaction. Unfortunately, he wasn’t able to change Mr. Gullett’s decision. While Mr. Gullett’s premise that buyers always seek the lowest price is valid, the real issue here is trust and reputation. When an individual buyer fails to honor a verbal agreement, it may affect one relationship. However, when a dealership fails to honor its pricing, it risks damaging the trust and reputation of the entire business.
It’s important to note that the dealership overall seemed reputable, and I had no issues with other aspects of my visit. However, I urge future buyers to confirm the prices they are quoted, especially when working with Mr. Gullett, as his decision created unnecessary stress and wasted both my time and resources. I advise requesting to work with another sales manager if possible to avoid any surprises during negotiations.
To help the dealership improve and ensure a more positive experience for all customers, I’d like to offer a few suggestions:
1. Consistency in Pricing: Establish clear protocols to ensure that quoted prices are honored by all staff members, reducing miscommunications and maintaining trust with customers.
2. Improved Training: Provide training for all team members, including sales managers, emphasizing the importance of delivering on promises and the long-term value of building a trusted reputation.
3. Customer-Centric Approach: Develop a stress-free, customer-first environment to ensure that buyers feel confident and supported during the purchase process.
4. Workplace Culture: Invest in employee morale and satisfaction. Happy employees often lead to better customer experiences. Consider initiatives or adjustments to help create a more positive, productive environment for the staff.
I share this feedback not to criticize, but to encourage constructive change. This dealership has potential, and I hope to see it grow from experiences like this. If these improvements are made, I would gladly reconsider doing business here in the future.
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