Tony Serra Ford

Took my newly purchased used F250 to Tony Serra Ford to have some "we owe you" work completed. Not only was the "we owe you" work done timely and properly Colton took care of a couple of recalls that I as have some "we owe you" work completed. Not only was the "we owe you" work done timely and properly Colton took care of a couple of recalls that I ask about. He worked it out to have them done today while I was there. I really appreciate how he took the time to chase down the parts and schedule the additional work on the same day keeping me from having to use my vacation time to come back and compete the task. GREAT JOB today at Tony Serra Ford Service Team and Colton !!! I WILL BE BACK !!! More

Bought a new Explorer for my wife 9/4/2023. Saw a 2018 F250 on the day the same day. Went back a few days later and bought the F250. Buying from Eddie and Don at Tony Serra Ford is like buyi Saw a 2018 F250 on the day the same day. Went back a few days later and bought the F250. Buying from Eddie and Don at Tony Serra Ford is like buying from family. I trust what they say and they do what they say they will do. Two honest men that have integrity that my wife and I love to work with. If they tell you something, you can take it to the bank. They really know how to take care of their customers. This makes 4 vehicles my wife and I have purchased from these two men in the last 2.5 years. That says a lot about them !!! Thanks Eddie and Don !!!!!! More

Had another great experience at Serra Ford. Traded my wife's Bronco Sport for a 2023 Ford Explorer. Eddie and Don went out of their way to make sure the deal happened. The purchase process an Traded my wife's Bronco Sport for a 2023 Ford Explorer. Eddie and Don went out of their way to make sure the deal happened. The purchase process and the finance process was very comfortable with no pressure. We have always had a great experience at Serra Ford with Eddie, Kayleen and Don Wood. These guys are great !!!!! More

Worst service dept on the planet! Do not take your vehicle here for anything! Had my truck for a week to plug fuel pump back in after it came out while trying to get spare down. No Do not take your vehicle here for anything! Had my truck for a week to plug fuel pump back in after it came out while trying to get spare down. No communication at all!! More

I’m editing my review from Monday the 24 I m rating a 4 I understand the service department was busy now I apologized to the manager Sorry understand the service department was busy now I apologized to the manager Sorry More

I am editing this review and temporarily bumping up my rating to three stars and I am optimistic that I can eventually raise it to 5 stars. AFTER I bought the truck, Chad, the sales manager, called me rating to three stars and I am optimistic that I can eventually raise it to 5 stars. AFTER I bought the truck, Chad, the sales manager, called me and apologized. He said there may have been a glitch or error somewhere that prevented me from getting price protection I thought I should have had and me being able to buy the vehicle based on the price quoted to me at the time my order was placed in October. He said he was researching further and if Ford would re-price the truck to him back to the price it was when I placed the order, he would try to honor the original quote and refund the difference. Again, he has already sold the truck, so he did not have to do this and the fact that he did meant a lot to me. It makes me feel better about the dealership. Everybody makes mistakes and the fact that he is at least trying to correct what seems to be one is a show of good faith. If this ultimately turns out favorable, I will edit this review again and raise it to 5 stars because they do seem to be trying hard to get to the bottom of this. For now, what I initially labeled as dishonesty on the part of the dealer may have just been a complicated mistake (and failure to listen to me and communicate). If that is the case, it was unfair for me to label it as dishonesty. Also, Colton, my Salesman has been wonderful. He has been a huge advocate for me throughout this ordeal. He did everything he could possibly do to avoid and the correct the situation. None of this is his fault, I think he is a straight-up honest guy who went way beyond the call of duty, well beyond what I would have expected, in support of the customer. That meant a lot and did not go unnoticed. Dishonest. DO NOT TRUST! May 18, 2022 By Chrishouse@hotmail.com from Pelham, AL I ordered a truck from these guys July. Truck Arrived in May (to be fair, they could not help the delay, that was on Ford). We agreed on a price at the time the order was made (I have it in WRITING). When the truck arrived, after me wating 10 months, they JACKED the price up $5,000, to the FULL STICKER PRICE, take it or leave it. ALL this is in writing. They used me to get the truck ordered and then priced it at Sticker because of the shortage. They say they will match in dealer's price in writing when they will not even honor their OWN price in writing. They took advantage of me and Covid. I am headed to see the GM tomorrow and will edit this review if by chance they make it right. Otherwise I am headed to the BBB and AG's office of consumer affairs (after I post this on every review I can find. If you doubt this, email me at chrishouse@hotmail.com and I will provide the documents/ More

Just bought a new 2021 Ford Escape and the salesperson was exemplary as was the manager Greg. Great price, outstanding rates, and a lifetime powertrain warranty for my new vehicle. I also bought the Ext was exemplary as was the manager Greg. Great price, outstanding rates, and a lifetime powertrain warranty for my new vehicle. I also bought the Extended Service Plan to 100k miles and Chad, the business manager made sure I understood how to use it. The whole dealership exudes a family atmosphere and seems to appreciate your business. I will do all of my service work here and continue to buy here. Great group of guys (and gals)! (Eddie Jones was my salesperson) He is the best in the business. Everyone needs to go by and check out what he can do for you. More

Eddie was fantastic!! He's super nice, knowledgeable of his inventory, and very patient. He was very helpful in explaining payments to me as a first-time buyer. He also went the extra mile to find a studen his inventory, and very patient. He was very helpful in explaining payments to me as a first-time buyer. He also went the extra mile to find a student discount for me as well as an awesome interest rate! I recommend him for anyone buying a new car, especially first-timers! More

I had purchased two Honda Civics within the last month from Serra Honda. I decided I wanted to look at a F150 from Serra Ford. I went to Serra Honda and ask my salesman Eddie if he could show me an F150 from Serra Honda. I decided I wanted to look at a F150 from Serra Ford. I went to Serra Honda and ask my salesman Eddie if he could show me an F150. He said yes. We walked next door and I found one I liked. Eddie and the Ford team was able to make a good deal for me. The manager at the Ford Dealership worked hard to make the deal happen. We arrived at the numbers I needed. I have purchased the truck and love it. Colton...a salesman from the Ford dealership who was not a part of the "deal" took the time after I purchased the F150 to set up Ford Pass. He took it upon himself to make sure I was good even though he didn't "profit" off my sale. That's great customer service in my book. My F150 has a home now for all of its service...Serra Ford. I live closer to another Ford Dealership but because of how Eddie from the Honda dealership treated me during my previous encounter with him I decided to go back to Sylacauga...glad I did. Will be referring any family member/friend to the Serra group in Sylacauga ! I am one happy customer with his dream retirement truck thanks to the Sylacauga Serra Group !!! More

I have bought our been involved with 2 new vehicles, leased 1 new vehicle, and purchased 2 used vehicles with Serra in Sylacauga. I have always been treated with respect and the negotiation process was leased 1 new vehicle, and purchased 2 used vehicles with Serra in Sylacauga. I have always been treated with respect and the negotiation process was done very professionally. Ice had 13 years experience in car sales and this dealership has what it takes to earn my business. Thanks More