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Serra Volkswagen
Birmingham, AL
1,454 Reviews
Serra Volkswagen in Birmingham, AL, serving the Greater Birmingham Area, Tuscaloosa and Hoover, is a new and used car dealership providing for your automotive needs before, during, and after the sale. We’re a proud member of the Serra Automotive group, a family-owned business taking care of car shoppers since 1981. Whether you’re dealing with our sales professionals, finance team, or certified technicians, you can always expect to feel as if you are the top priority, because we believe in developing lifelong automotive relationships with our customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 8:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM
Saturday Closed
Sunday Closed
Parts
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday Closed
Sunday Closed
Top Reviewed Employees
Latest Reviews
January 17, 2026
Great customer service Dalton was very attentive and
helpful. He explained everything to me and was very professional. Vince was also very helpful and handled all sales issues. Great Job thanks the both
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by culpma
Verified Customer
Verified Customer
Employees Worked With
Dalton Parrish 4 stars, Vince in Sales, 4 stars
January 14, 2026
Very nice people and fast service with an appointment.
The waiting area and restroom could be cleaner or I would give a perfect score.
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by tammyscrews95
Verified Customer
Verified Customer
January 11, 2026
The services rendered were exactly what we discussed.
It was refreshing to be treated with dignity and respect by not trying to upsell or use fear tactics to gain business. I will definitely be returni
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by kebo_jo
Verified Customer
Verified Customer
Employees Worked With
Dealership Inventory (109 Vehicles)
Photos & Amenities
- Customer Lounge Area
- Cable TV
- Free WiFi
- Free Coffee
- Vending Machines
- Television
- Authorized Accessories Store
- Home Delivery
- Virtual Appointments
