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Serra Volkswagen

Birmingham, AL

4.4
1,349 Reviews
Serra Volkswagen in Birmingham, AL, serving the Greater Birmingham Area, Tuscaloosa and Hoover, is a new and used car dealership providing for your automotive needs before, during, and after the sale. We’re a proud member of the Serra Automotive group, a family-owned business taking care of car shoppers since 1981. Whether you’re dealing with our sales professionals, finance team, or certified technicians, you can always expect to feel as if you are the top priority, because we believe in developing lifelong automotive relationships with our customers.
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1490 Center Point Pkwy

Birmingham, AL

35215

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Showing 1,349 reviews

June 04, 2025

Worst service department we’ve ever dealt with! They lied about the issues with our car, did not fix the issues! Finally the real issues were taken care of by another dealership after having it tow More

by degaboi
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Scott Fuller
1.0
This rating includes all reviews, with more weight given to recent reviews.
Joshua Lane
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 04, 2025 -

Serra Volkswagen responded

The customer came in with a non start complaint. We could not replicate the issue. We did find the shifter was in the wrong gear. Replaced shifter. There was an airbag issue that we handled per recall. We also replaced the water pump due to a code that came up while we were trying to diagnose the original complaint of not starting. The vehicle was not having the issue when the customer left driving the vehicle. The customer did call back with the same complaint and we suggested that they bring the vehicle back to us so that we could check it again. Unfortunately, if the issue is not happening while the vehicle is here, or if it is not throwing a code when we diagnose the vehicle, there is nothing for us to repair.

June 04, 2025

First of all,I arrived early for my appointment. They was able to accommodate me. Ashley was very professional and on top of everything. But of of all,It was complimentary at the end of the day. I More

by vanessa.starling4545
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Fuller
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ashley, don't know last name.
June 04, 2025

The service department did a great job with my car. They had to replace the engine and provided me a loaner to boot. Joe Nance was on spot with service. More

by lowreytd
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Fuller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Joe Nance 5 stars
June 01, 2025

I have never had what I can call an exceptional experience before, but this was absolutely exceptional. They go out of their way to look out for you. I’m not used to that at all. They were wonderfu More

by ouidaaboyd
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jeff Roe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Coleman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Karen Ingram
June 01, 2025

I had an oil change and had the tires rotated. It cost nearly $200.00. Far too expensive. More

by jaminhoover
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Scott Fuller
4.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 03, 2025 -

Serra Volkswagen responded

We truly understand the higher cost of maintenance for vehicles these days. We do have to adhere to manufacturer standards in order to keep manufacturer warranties in place for our customers. Sometimes this does result in a higher cost of maintenance for our customers. For example, Volkswagen does require not just a new oil filter upon having an oil change completed, but they also require that the drain plug and the gasket to be replaced on every oil change. The price of parts, and the higher quality of oil from Volkswagen to the dealership, unfortunately results in higher costs to the customer. However, the manufacturer truly believes that if these items are replaced on each maintenance cycle, the life of the vehicle is greatly increased, ultimately creating greater savings for the customers future.

May 29, 2025

I was in and out very quick and I have no complaints it was a very good experience More

by timothyadamlovell1984
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Fuller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joshua Lane
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Badgewell
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 27, 2025

Good fast service , no problem, happy with the results. It’s been a while since I received any discount service specials! More

by harddog56
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Fuller
4.0
This rating includes all reviews, with more weight given to recent reviews.
May 27, 2025

Service was very quick and helpful. The assistance at the front desk was phenomenal and they got me in and out. I absolutely love the service that’s been provided. More

by christianhill0016
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Fuller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Roe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joshua Lane
5.0
This rating includes all reviews, with more weight given to recent reviews.
Payden Sewell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Badgewell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Coleman
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 26, 2025

i love the service that i received from serra volkswagen and would be coming back again More

by malaijiajade
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Fuller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Roe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joshua Lane
5.0
This rating includes all reviews, with more weight given to recent reviews.
Payden Sewell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Badgewell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Coleman
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 23, 2025

We have had multiple Nissans that we have taken to Serra. The service department is always helpful, friendly, and I have always been treated with respect. More

by AYANNABELLE
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Fuller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joshua Lane
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Badgewell
5.0
This rating includes all reviews, with more weight given to recent reviews.
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