Secor Subaru

Well worth every minute and mile out of my way! I have been driving Subarus for close to 25 years and when I've moved I've always been happy and comfortable befriending the local dealer. Recently a I have been driving Subarus for close to 25 years and when I've moved I've always been happy and comfortable befriending the local dealer. Recently a friend told me of a problem she had with a dealership in our area, minutes from my home and strongly suggested I try Secor Subaru in New London. Somewhat reluctant to move so far out of my comfort zone as the nearby dealer had been so convenient for so many years, one Saturday I decided to go the extra 20 miles or so. I walked in and met a relaxed young woman who was happy to help, but not in the aggressively eager way that is often found with car sales people. At first I wasn't even sure she was a sales person, as I discerned whether I might be disturbing her at her desk, but soon I realized that she was genuinely happy to discover I was Subaru shopping. I had originally intended to spend my Saturday visiting a few dealerships, and ended up spending several hours with Emily Mara who made it so comfortable for me to pore over color options and try driving different models, that I was relieved to end my visit placing an order. She has a rare combination of caring, patience, warmth and intelligence and she succeeded in helping me get to that elusive feeling of knowing I was getting exactly what I wanted. She made herself completely available to reach via email phone or text and I knew her mission was to be a successful saleswoman as measured by the happy people she served, and her pride in being part of Secor was palpable. The service was literally over the top as she offered to drive to my home and switch cars for me to enable me to complete some of the details that completed my purchase. Thanks to her, I am driving a car I absolutely love and look forward to continuing to receive the best service I can imagine and seeing her happy face when I come back. How fortunate I was to walk up to her desk that Saturday as she is an exceptional woman and I'm grateful I took a chance on Secor and Emily. More

Excellent Service I recently purchased a used vehicle from Larry Becker at Secor Subaru. There was a dent in the fender that they fixed without my asking. A few days la I recently purchased a used vehicle from Larry Becker at Secor Subaru. There was a dent in the fender that they fixed without my asking. A few days later I noticed a scratch on the front bumper. The body shop replaced the entire bumper. They provided excellent service and I was very satisfied with my vehicle. I would recommend them highly. More

Happy Subaru Buyer We went to Secor after getting a bit of a runaround from another dealer with regard to the delivery of the Crosstrek we wanted. I walked in and met Em We went to Secor after getting a bit of a runaround from another dealer with regard to the delivery of the Crosstrek we wanted. I walked in and met Emily who not only had the exact model, trim level, and color I supposedly had to wait 3 weeks for on the lot but quickly and pleasantly got me a better deal with better financing on a better equipped Crosstrek than I had been offered by the other dealer! Emily was amazing at our vehicle delivery and walked us through the whole thing while helping other customers as well (and whenever felt abandoned or forgotten, she was great)! We highly recommend visiting Sevor for your Subaru needs and whole heartedly recommend Emily Marra as the go to sales person for your purchase or lease!!! We'll be going back when it's time to replace our RAV4. More

Excellent sales experience We had been shopping around for a used Impreza Sport Limited. We got in contact with Carlos Pineda and he worked with us to find the perfect one. H We had been shopping around for a used Impreza Sport Limited. We got in contact with Carlos Pineda and he worked with us to find the perfect one. He answered every question we had and responded quickly to our texts and phone calls. He made this a very easy and stress less experience. If you are looking for a Subaru, new or used he is the sales expert to go to. When we look for our next car we will go see him for sure. Thank you! Jeff and Sandy. More

Easy & welcoming I've used Secor Subaru's service department, Mr Keith Mattingly, many times & am always pleased with their honesty & trustworthiness. I've requested t I've used Secor Subaru's service department, Mr Keith Mattingly, many times & am always pleased with their honesty & trustworthiness. I've requested to have maintenance done that they notified me wasnt necessary at that time. I recently purchased a used Subaru from this location as well. Mr Keith Barnes was so welcoming & made us feel comfortable as soon as we walked in. He made the process so smooth & I never felt the typical salesman pressure you usually do when you go to a dealership. He made sure everything was taken care of & that if I needed anything in the future that he would help me take care of it. Thank you Secor! More

Emily Mara and a new Subaru Impreza saved the day! After 4 years as a loyal Subaru customer, I brought my 2012 Subaru Impreza in for a problem (understandable with 165,000 miles on it!) and found out I After 4 years as a loyal Subaru customer, I brought my 2012 Subaru Impreza in for a problem (understandable with 165,000 miles on it!) and found out I needed a new transmission! It was time for a replacement, Emily was hands down the best salesperson I have ever dealt with on every level! Extremely courteous, knowledgeable and professional. She worked with me on getting me what I needed and steered me away from what I didn't, my credit is less than perfect with having recently gone throw financial problems (divorce) and she made the deal happen where others probably wouldn't have been able to! Extremely pleasant buying experience with Secor Subaru all the way around but Emily is the reason I purchased my Subaru there! Go see Emily Mara and you will have a VERY positive experience guaranteed, highly recommended-200%! More

Third time buying from Carlos; great experience every time! We have purchased three Subarus (for three different drivers in our family) from Carlos Pineda at Secor Subaru in the past five years, and it was a gr We have purchased three Subarus (for three different drivers in our family) from Carlos Pineda at Secor Subaru in the past five years, and it was a great experience every time. He was always very helpful, courteous, sincere, knowledgeable, and professional, and he took great care to make sure we knew all about the vehicles and options. Carlos helped make each experience relaxed and enjoyable, we will definitely buy from him again in the future, and we certainly recommend Carlos and Secor Subaru to our friends and family. More

Car Salesman fear Overcome. Emily was amazing and very patient! It had been 14 years since my last car purchase and I had so many questions. Emily had all the answers. The entire Emily was amazing and very patient! It had been 14 years since my last car purchase and I had so many questions. Emily had all the answers. The entire Secor team was friendly and helpful. I am completely happy with my new Subie!! More

Great, easy, comfortable experience Carlos Pineda was my salesman. He was professional, courteous, and efficient. It was such an easy transaction, from start to finish! (He even arrange Carlos Pineda was my salesman. He was professional, courteous, and efficient. It was such an easy transaction, from start to finish! (He even arranged to take care of delivery paperwork for the finance manager because the finance mgr was booked and it was the only day I could take delivery) More

The best and easiest experience in buying a car! I met Emily one day while I was strolling through the used car lot. She showed me a few more, and then we discussed some of the things I was looking I met Emily one day while I was strolling through the used car lot. She showed me a few more, and then we discussed some of the things I was looking for in a next car. Over the course of a few weeks, she alerted me to possibilities by email. Last Sat afternoon, she sent an email about a low mileage 2010 Outback. I went down, test drove the car and 30 mins later I filled out the paperwork to buy it! I picked the car up today, and could not be happier. Emily was perfectly delightful to work with in buying a car. She has excellent customer services skills, she is very knowledgable about Subaru cars, and the added bonus was having a female salesperson to work with which is just a nice thing. More