Richmond BMW

A Change Can Do You Good There are few things in life more stressful than purchasing a car. It is akin to going to war. If you don't spend countless hours researching and prep There are few things in life more stressful than purchasing a car. It is akin to going to war. If you don't spend countless hours researching and preparing before hand, there is a good chance you will be in over your head and lose. Even if you are prepared, the process of "haggling", the constant paranoid defense measures that must be present to avoid getting stuck or screwed, and the complete lack of trust most of us experience is draining and depressing. It is a game that some excel at (and that some even enjoy), but much like dating, a good portion of us would rather skip the games and know the details so that we can make the right decision and not waste time. In 2009, I went to war and lost the battle. My research didn't fully prepare me, I was naive to the process, and ended up wasting almost 6 years of my life with a car I realized I hated 3 months after I bought it. It seems like a very 'first world problem' type of situation, but simply enjoying the vehicle, even for one small reason, can make a huge impact. A few weeks ago, that car was stolen from my home. As much as I hated the thing, I wanted nothing more than to get it back because I wasn't prepared to go to car war again. I was still suffering from post-traumatic dealership disorder. After test driving a MINI at CarMax, we visited Crown Mini to get some info on the vehicles. I was on the defensive from the get go, closed off and acting smug to avoid getting looped in with the tricks of the trade. I was ready to implode if need be, just to ensure I didn't walk into another trap. They did not want to wake the dragon that day. It was all for naught. James Gardner and the Crown Mini staff as a whole were therapeutic in a way that relieved physical anxiety pains I was having in my back and shoulders from the stress of the situation. There were no loopholes. There were no traps. There was no smooth talking, haggling, or looks of mocking because they had customers to get to who were buying from them immediately. Even so, I was hesitant to accept what James was saying at first, but as the experience went on, I learned the little secret behind the 180 in the entire experience. They don't get paid by commission. They get paid by how much of a xxxx they give and how accurately they give the customer what they want/need. This requires a level of transparency unheard of (by me) in the realm of car purchasing. They want the numbers because they want to get you the best vehicle POSSIBLE, not to get the most money out of you. They want to make you happy as a customer because they understand that the longevity and morale of the customer base is the true value. They did everything they could for my family and more. James was beyond friendly; James was a friend. I ended up with a vehicle that I didn't even know I was looking for because he was patient, caring, and wanted to put me in the best vehicle for me. As it pertains to car purchasing, the war is over. I doubt I will go outside of the realm of MINI again. Not only are the cars top notch performance wise, they look xxxx good. On top of all of that, MINI made me feel at peace with the entire process, from start to finish. I recommend every person who has ever had a negative car buying experience at least go to a MINI dealership and interact with them. Test drive something. Let yourself be open with them, even if you don't plan on buying a car. It will change everything. Take the red pill. I'm offering you the chance to learn, nothing more. But I guarantee, you will never go back. More

i love the car more than i thought i would Was not looking for a mini...then we drove it and fell in love...Dan was great...James was awesome...I recommend them both...seriously Was not looking for a mini...then we drove it and fell in love...Dan was great...James was awesome...I recommend them both...seriously More

excellent service and very professional i am charles hemmings me and my wife elsie had the most beautiful buying experience ever james gardner yousaff rossetta dudley and dimitri are very va i am charles hemmings me and my wife elsie had the most beautiful buying experience ever james gardner yousaff rossetta dudley and dimitri are very valuable piece when you need a car i would not go anywhere else we are moving to southcarolina but i will continue to service my cars there and take a mini vacation so they are not losing us we are customers for life we lived in newyork before coming here and the dealer there could take some lessons from richmond bmw mini i recommend them every chance i get we are truly happy and would go no where else regards charles and elsie hemmings More

Excellent Experience I went in to Richmond BMW on May 1, 2014 to test drive a 2015 X3 Xdrive. I had worked with Steve Lerner before when my husband was thinking about pur I went in to Richmond BMW on May 1, 2014 to test drive a 2015 X3 Xdrive. I had worked with Steve Lerner before when my husband was thinking about purchasing a BMW. I contacted Steve to set up a test drive. He was available to the phone when I called and told me to come by the same day. I drove the car I requested and ended up ordering one custom made for me. Before ordering one, Steve used his resources to make sure there wasn't a car in his data base that met my needs. I got the impression from Steve that he was going to get me the car I wanted. After Steve placed the order for my car, he kept in touch with me, constantly updating me whenever he received information from the plant in SC. I went to pick up my car on May 22 at Richmond BMW. The car was perfect. The delivery was perfect. Steve took the time to show me how to use the features on my car and answer all of my questions. He worked tirelessly to make my car buying experience the best it could possibly be. He introduced me to other staff members that I will be working with when I bring my car in for service. Josh Alford who helped us with our financing options was very helpful and got us the best interest rate available. That night when I got home from the dealership, I had an email thanking me for my business. I would highly recommend salesman Steve Lerner. Steve goes above and beyond what is expected. Steve is my salesman for life! More

perfect experiance I purchased a 2008 G35 and it was of the best and fast in and out the door expericence I've ever had. If you know what you want and they have it go g I purchased a 2008 G35 and it was of the best and fast in and out the door expericence I've ever had. If you know what you want and they have it go get it. The staff from the team leader down to service is there to make your transaction smooth fast and efficient. Thanks for the good service guys. More

Great Client Services I recently purchased a Mini for my wife at Richmond BMW. She and I spent an afternoon with Steve Lerner looking at and test driving different Mini's u I recently purchased a Mini for my wife at Richmond BMW. She and I spent an afternoon with Steve Lerner looking at and test driving different Mini's until she was confident this was her vehicle. Steve was patient, took his time with us and in the end she was overjoyed with her choice of vehicle. By the time we left that day we had met with Service technicians, as well as most of the staff dealing with the Mini sales. We were very impressed and extremely satisfied with a pleasant car buying experience as well as the fun we seemed to have with Steve while buying the car. However this review is not about the Mini we purchased in January, it is about the BMW X5 I just purchased for my use. Richmond BMW and Steve Lerner have my wife and I as customers for life now. We are both happy in our new vehicles and thank all the staff for all their help. See you again in a few years. Frank and Jennie More

Great BMW dealership I had been looking for a certain model and year of a BMW for quite some time. I finally located the vehicle on the internet through Auto Trader. I m I had been looking for a certain model and year of a BMW for quite some time. I finally located the vehicle on the internet through Auto Trader. I made the deal with Steve Lerner, and he was a pleasure to deal with. I had to drive from Columbus Ohio, nearly 500 miles away to pick up the car. Josh Alford did all of the paperwork on the deal and he was also great to deal with. This dealership is top notch, and I would recommend them to anyone looking for a quality used or new car. Thanks again Richmond BMW/MINI for making me a good deal on a Great car. Tom Abram More

Great Service I received a loaner vehicle from Richmond BMW as part of a charity auction vacation package. Steve Lerner was very attentive to make sure I got a gre I received a loaner vehicle from Richmond BMW as part of a charity auction vacation package. Steve Lerner was very attentive to make sure I got a great car (BMW 325i convertible) and that everything was ready when I arrived. Unfortunately, I picked up a nail in one of the tires between the dealership and my drive home that day, but the run-flat tire allowed me to continue driving and I took it back to Steve the next morning with the bad news. I thought I was going to have to pay for the new tire, but Steve arranged to replace the tire at no charge to me! Since my wife and I were celebrating our anniversary that weekend and using the car to travel to the Tides Inn, the expense of that tire could have put a damper on our weekend. Instead we had a great weekend and really enjoyed driving with the top down! More

BMW Employees The staff was wonderful to work with. They got us in and out making the process as simple as they could. They were kind and considerate and were ver The staff was wonderful to work with. They got us in and out making the process as simple as they could. They were kind and considerate and were very knowledgeable. They were all very friendly and eager to help. Overall great experience and will come back in the future for our car needs. More