Richmond BMW

I first met Steve Lerner last November when I stopped into Richmond BMW to look at options for an entry level BMW. I knew within the first ten minutes of meeting him that he is a trustworthy, honest pers into Richmond BMW to look at options for an entry level BMW. I knew within the first ten minutes of meeting him that he is a trustworthy, honest person who genuinely wants to help people make the right decision, rather than pressure them into a purchase that's not a perfect fit. Although he offered me a great deal on a red 2009 128i, the timing wasn't right and I told Steve I had to pass on the offer. I assured him that it wasn't a matter of "if" I would buy a BMW from him, but rather "when". I kept his information in my phone for almost a year. A week ago when I decided it was time to buy my new car, I gave him a call. The next day I went into the dealership, he found me the exact car I wanted(a Space Gray, 2011 128i Coupe)and within 2 days, it was delivered and sitting in the middle of the showroom with my name on it. My experience with Steve as well as the rest of the staff at Richmond BMW was fantastic. Steve really listened to me, was incredibly responsive and bent over backwards to make sure the purchase was flawless. I would recommend him and Richmond BMW to anyone who is looking for a fair deal from a respectable dealership. In fact, Steve's service was so great, I even named my car after him :). More

I have purchased 7 new cars in my life, and buying a Mini Clubman S from Anja Heyne at Crown Mini of Richmond has been by far the best experience yet. I didn't anticipate buying on that day, but rather info Clubman S from Anja Heyne at Crown Mini of Richmond has been by far the best experience yet. I didn't anticipate buying on that day, but rather information gathering on the car. Throughout the day, Anja stuck with us and was extremely friendly, professional and thoroughly knowledgeable on the product. Additionally, she was exceptionally conscience of our family's needs, wishes the overall objective as a family. Anja and the whole management team of Crown Mini of Richmond went the extra mile to ensure we were educated on the car, the features, warrantees, financing options, and wanted to be certain this was the car that would fit our individual needs best. Never did I feel pressured, cornered, or even stressed throughout the buying experience. As a matter of fact, I am going to buy another vehicle in December of this year, and I will return to Crown Mini to specifically seek out Anja as my salesperson. Great experience; I highly recommend this team to anyone thinking of buying a new car in/near the Richmond area. More

My husband and I had known Steve Lerner from the running community and when it was time to replace our old BMW, we knew Steve and Richmond BMW would be a good place to start. Steve was very friendly and kn community and when it was time to replace our old BMW, we knew Steve and Richmond BMW would be a good place to start. Steve was very friendly and knowledgeable. He was patient and by far isn't a "high pressure" type of sales guy. He went above and beyond in helping us and keeping us informed. We decided to purchase our car from Richmond BMW and weren't let down. Steve thoroughly explained the car and followed up with us the next day. Simply put, Steve was the reason we went to Richmond BMW, although our family typically acquires their BMWs from another dealer. We recommend Steve highly if you're looking for a new or used BMW or need a few running tips! More

I returned to Richmond BMW to receive further instructions about the operation of my 3 series, which I had purchased in August 2010. I was referred to Steve Lerner, sales advisor, and he saved t instructions about the operation of my 3 series, which I had purchased in August 2010. I was referred to Steve Lerner, sales advisor, and he saved the day! Steve gave me a thorough, complete overview of my vehicle and explained many of the features to me. He was patient and understandable and gave me a heads-up on what to expect with my BMW. He was friendly and I feel that I have someone I can go to whenever I have an operational question about my vehicle. Ownership of a BMW goes beyond the initial purchase; customer service and assistance that is ongoing makes me glad I bought my car from Richmond BMW. I would also like to recognize Mike Stevenson who helped me reset TPM light and helped me on a previous occasion also. He is friendly and gets the job done. I feel like I can go to him for help also. More

I went to Richmond BMW to buy a 2009 328i and left with a 2011 328i without completely trashing my budget. I am very satisfied with my service. Steve Lerner was patient throughout the process. I met Steve 2011 328i without completely trashing my budget. I am very satisfied with my service. Steve Lerner was patient throughout the process. I met Steve on the phone when I called to inquire about a 2009 328i I saw online at the North Carolina dealership. He got the car shipped to VA, had it cleaned and ready to go in just 2 days. When I drove up from Hampton Roads to see the car I decided not to buy it but Steve didn't bully me about the situation. He knew what I wanted and he was determined to find the car I wanted and not make me settle for something else. We walked the lot. He searched the stock. Eventually he found a 2011. It had everything I wanted but it was priced higher than my budget. However, after working with Tim and the new car manager we were able to work out a deal that made the car affordable. While I think my trade-in is worth more than what was offered, the bottom line price worked out. Tim in finance was patient also. I was concerned about signing the privacy statement and he didn't push me. He researched the issue and provided me with the answers that I needed to make me more comfortable with the policy. I live almost 2 hours away so when I got there it was late. We were all there way after closing time but I didn't feel rushed. My next BMW will come from Richmond BMW. More

This is the second car I have purchased from Richmond BMW this year; first a 2007 328xi and now a 2004 M3. In both cases the cars are in beautiful condition with very low mileage. I give the credit to find this year; first a 2007 328xi and now a 2004 M3. In both cases the cars are in beautiful condition with very low mileage. I give the credit to finding these cars to my salesman, Steve Lerner. The Service Department does an outstanding job of preparing the cars for sale and servicing them properly so you do not anticipate any problems. But it is Steve that makes the sale. He is not pushy or a know-it-all. He works sincerely to find a car that suits you and does everything he can to see that you are satisfied. Thanks you, Steve. I would recommend Richmond BMW to anyone looking for a car. More

Steven was AMAZING! We met him by accident on one of our "many" trips to the car lot to look and take pictures of what might perhaps be our new vehicle. He was not absolutely an atypical car salesman. The "many" trips to the car lot to look and take pictures of what might perhaps be our new vehicle. He was not absolutely an atypical car salesman. The whole experience was A+ from start to 9:30pm the night we drove off the lot in our new BMW! The quality of service and product was exceptional all the way around. We are always very practical with all of our purchases and Steven made our decision to buy our first new car as a married couple very easy! The knowledge base and patience with our endless qustions and coming back week after week to "look" were spot on. Steven's consistent eagerness to please and customer is always right has changed our perception of this type of experience going forward! We really appreciate his TIME and thoughtfulness with sending us off in our new ride with new tunes! Thank you for making our experience one of a kind and feeling as if we were part of a team/family with your dealership! (B&C) More

Steve was ... PERFECTION! It was my wife's bday and I Steve was ... PERFECTION! It was my wife's bday and I wanted it to be special,Steve made it perfect with the dream car for her! He made sure he left Steve was ... PERFECTION! It was my wife's bday and I wanted it to be special,Steve made it perfect with the dream car for her! He made sure he left no stone unturned explaining every detail and answering every question! Steve had sold me a Z-4 a year ago so i knew it was only the perfect chance to go back and buy another car since buying one just a year ago! He shows so much eagerness,helpfulness to satisfy every desire you have in any car! After hours of picking and making sure it was just the right car, Steve made my Wife the happiest woman! The Commintment,Intergity Steve has made it the only choice to go back to richmond bmw! He is always a phone call away if you ever need service,or a question answered, Steve, Richmond BMW...Thank you for making my wife's Birthday perfect and always being there when your customers need you! God bless and may you always be there to help us husbands make dreams come true! (Not only for our wives..but for us men also!) Richmond BMW; Steve is a valuable employee, and shows the most understanding to all of his customers needs! Congrads on having such a wonderful employee! Don Griffith More