Richmond BMW

I ordered my BMW 335i Coupe through Military/Diplomatic Sales in the U.K., and the Richmond BMW dealership was the closest available delivery point. My father (driver) and I were immediately greeted as if Sales in the U.K., and the Richmond BMW dealership was the closest available delivery point. My father (driver) and I were immediately greeted as if we were valued, repeat customers, not chum being used as shark bait. I was immediately directed to Steven Lerner, my Military Sales specialist. Steven explained he was new to Mil Sales delivery procedures, and apologized for (minor) delays. While waiting for final prep, Steven explained his dealership's mission statement of market-based, non-negotiated pricing. Delivery inspection was thorough, to the point of Steven noticing a small spot of cosmoline on a wheel and fixing it on the spot. Overall experience was what I would've expected if I were buying a 7-series from the dealership, instead of only accepting delivery of a 3-series purchased elsewhere. I made additional purchases of BMW's Road Hazard Protection plan, which was explained in detail, and carpet mats. If Richmond BMW was closer than 75 min drive, I would shop for accessories there. Will probably be using Richmond BMW for servicing my 335i. Richmond BMW and Steven Lerner are my first choices if I decide to upgrade my 3-series. I highly recommend Richmond BMW for Military/Diplomatic Sales deliveries. More

Loved the honesty and openness of the sales dept. It was nasty and cold outside so the cars were brought in for us to inspect. Also we were not planning to Buy a car on that day so my car had all my 3 year nasty and cold outside so the cars were brought in for us to inspect. Also we were not planning to Buy a car on that day so my car had all my 3 year olds stuff inside, sippy cup, toys, crayons, books allot of junk. And it was all cleaned out and put into our new BMW neatly! Wow. Thanks for a hassle free buying. More

This is a wonderful dealership! All of the people are friendly. They take time with you to look at all options. My buying experiance was 100% positive!! There was someone constantly checking on us to s friendly. They take time with you to look at all options. My buying experiance was 100% positive!! There was someone constantly checking on us to see if we had questions or needed anything. I highly recommend this dealership!! If you are in the market to buy a BMW I purchased the 335d! Great Choice!! More

Adam Herbert and the sales staff were knowledgable, helpful, responsive and friendly making buying a car a great experience. They delivered on every committment and I highly recommend them to anyone i helpful, responsive and friendly making buying a car a great experience. They delivered on every committment and I highly recommend them to anyone in the market for a BMW. I have dealt with the service team for years and highly recommend the dealership. More

WE HAVE OWNED BMW CARS FOR YEARS AND SO FAR WE HAVE BEEN VERY SATISFIED WITH THE QUALITY AND SERVICE. ALSO, OUR OVERALL EXPERIENCE WITH YOUR PROFESSIONAL EMPLOYEES HAS BEEN A VERY RELAXED AND COMFORTABLE WA VERY SATISFIED WITH THE QUALITY AND SERVICE. ALSO, OUR OVERALL EXPERIENCE WITH YOUR PROFESSIONAL EMPLOYEES HAS BEEN A VERY RELAXED AND COMFORTABLE WAY OF DOING BUSINESS. WE WOULD HIGHLY RECOMMEND YOUR DEALERSHIP TO OUR FAMILY MEMBERS AND FRIENDS. THANK YOU! More

This was an exceptional sales experience. There is a fine line between "no pressure sales" and feeling as if you are being ignored... BMW Richmond and my sales rep Ian managed to strike that balance of just line between "no pressure sales" and feeling as if you are being ignored... BMW Richmond and my sales rep Ian managed to strike that balance of just enough attention to support your search for a new vehicle without leaving you on your own or making you feel pressure. Ian spent hours with me just chatting about what I was interested in and why, paying careful attention to what I told him and helping me choose what I wanted based on getting to know me. When I was ready all the employees worked as a team, processing the sale and prepping the vehicle and even arguing on my behalf with external vendors when minor issues arose. All I had to do was sit back and have a cup of coffee. More

Steven is a great salesman with an uncompromising work ethic. He will work his hardest to make sure that your experience with him and the Richmond BMW dealership is the best one you can ever have. He is ethic. He will work his hardest to make sure that your experience with him and the Richmond BMW dealership is the best one you can ever have. He is humble and gregarious and never comes across as the stereotypical arrogant or smug salesman. He is one of those guys who rightly believes that if you make a customer happy, he will come back for more, rather than trying to get you for as much as he can. Where Steve lacks in experience he will make up for it with hard work, enthusiasm and a continuous desire of improving himself. More

Steve was absolutely great to work with and made the car buying experience painless. If your looking for a BMW and want to work with someone that is real, patient, and knowledgable I would recommend him in buying experience painless. If your looking for a BMW and want to work with someone that is real, patient, and knowledgable I would recommend him in a heartbeat. This was my 5th BMW and there will be many more I'm sure, but what I learned from him that I had not in the past wasn't even comparable. Actually took the time to set up and explain functions in the car I didnt even know it had. Make your car buying experience a good one and ask for him. More

Cheryl Bowman responded promptly to my initial internet inquiry and to subsequent technical questions. Not only was she knowledgeable and professional, but her warm personality made it seem like I was buy inquiry and to subsequent technical questions. Not only was she knowledgeable and professional, but her warm personality made it seem like I was buying a car from and old friend. It was a great experience! More

I was shopping for a BMW 3-series for over a year. Steve Lerner spent a lot of time with me in my search for the right used car. Unfortunately, the right used BMW never did make it to the Richmond BMW lot. Lerner spent a lot of time with me in my search for the right used car. Unfortunately, the right used BMW never did make it to the Richmond BMW lot. I wound up buying a used car at another dealership close to DC. My husband and I really wanted to buy a car from Steve due to the amount of time and effort that he put into trying to find the right car for us. He was very patient and helpful in our search - which went on forever. I highly recommend Steve Lerner as a sales associate. He'll earn your business! More