Richmond BMW

No pressure. Honest. Genuine. No "slick" personalities here. Sales manager for Mini also regular guy who listens, understands and responds to customer requests. Would recommend these indiv personalities here. Sales manager for Mini also regular guy who listens, understands and responds to customer requests. Would recommend these individuals and the Mini dealership. More

I purchased a 2012 X5M, with the help of Steve Lerner from sales. The whole team there (Steve, DJ, Aaron, Tim) did an exceptional job of delivering the vehicle I wanted ahead of schedule, as well as pro from sales. The whole team there (Steve, DJ, Aaron, Tim) did an exceptional job of delivering the vehicle I wanted ahead of schedule, as well as providing me a fair deal on the purchase. I really like new the customer preferred program. This dealership keeps me coming back for more - this is my fourth BMW from them. More

I looked at cars, including BMW, for almost a year before actually buying. I met Steve Lerner during the early days of my search and reconnected with him as I was making my decision. In both instances, he actually buying. I met Steve Lerner during the early days of my search and reconnected with him as I was making my decision. In both instances, he was just great to deal with - knowledgeable, professional, and never pushy. He answered all my questions, even if it meant spending time on the computer or talking with others at the dealership. Ultimately, I ended up not selecting BMW for a variety of reasons, and the most difficult part of that experience was having to call Steve to tell him of my decision. Again, he was the consummate professional. He accepted my decision and let me know that he appreciated having had the opportunity to show me the BMW line. I recommend Steve highly and without reservation. And if I ever do decide to buy a BMW, I'll go straight to him. More

Found a car we were interested in online, and drove to Richmond to test drive, and eventually buy. Steve went out of his way to get us information on the car, and keep in touch without being pushy while Richmond to test drive, and eventually buy. Steve went out of his way to get us information on the car, and keep in touch without being pushy while we made our decision. When we did decide to buy, he worked to make everything go smoothly with the purchase process. More

The overall experience was very favorable. Steve Lerner, the sales adviser, was extremely helpful through the entire process. He was honest, made suggestions for options for the vehicle which were popular a the sales adviser, was extremely helpful through the entire process. He was honest, made suggestions for options for the vehicle which were popular and advised against options which might be a waste of money. He made every effort to streamline the purchase process. He was patient with my annoying questions and went out of his way to answer them. This car purchase was the least stressful I have ever experienced and never felt under any sort of pressure. I would purchase from them again. More

I bought my first Mini Cooper. The experience was amazing and the staff was friendly and knowledgeable. I definitely recommend working with Paul. He helped me find the perfect Mini for me. and the staff was friendly and knowledgeable. I definitely recommend working with Paul. He helped me find the perfect Mini for me. More

Steven Lerner from the show room went out of his way to help me out on a service related issue on my year old 3 series. The thing impressed me most was that he had simply helped me from the goodness of his help me out on a service related issue on my year old 3 series. The thing impressed me most was that he had simply helped me from the goodness of his heart, knowing fully that he has nothing to gain off of it! I liked his promptness and wish him all the best! More

After six months of searching for a reliable vehicle I found my '08 Nissan Altima 3.5SE at Richmond BMW in excellent condition. I drove all the way from Winston-Salem,NC to Richmond,VA after dealing with found my '08 Nissan Altima 3.5SE at Richmond BMW in excellent condition. I drove all the way from Winston-Salem,NC to Richmond,VA after dealing with salesmen who embodied the typical stereotypes that make people hate to shop for cars. I arrived 10 minutes before the dealership closed but Steve and Alex stayed and made sure my car buying experience was the most pleasent if not the most memorable! You would of thought I was buying a 100K dollar car the way they treated me! They worked hard to get me the best interest rate on my loan, explained any questions I had, and every feature of the car I was buying. It was honestly the first time I can say I trusted a salesman! LOL. Even after my purchase, Steve and the guys called me almost everyday to make sure I was enjoying my new vehicle and to see if I had any questions. It was definitely worth the trip and I definitely would buy from them again! Thanks Richmond BMW! *blows horn* More

Serendipity had me drive by Crown Mini. I am a Mini Cooper S owner who has lived with a little dissapointment since I bought it in 2005, having settled on a color that wasn't my first choice. I though Cooper S owner who has lived with a little dissapointment since I bought it in 2005, having settled on a color that wasn't my first choice. I thought I'd get over my desire for the orange Mini over the years but never did. When I drove by this week, I saw an orange one on the lot and decided to pull in and look at it. The rest is history! They gave me a great trade-in price and a good price on the new(er) one. Steve let me take the orange one home so I could drive it longer and think about the offer. I went back the next day and bought it! I now have the Cooper I was meant to have from the beginning and am very happy. I still have three days to keep it or not but I don't think that's going to be an issue. Steve went above and beyond the call of duty for me and for the car to ensure that I drove away happy. I really appreciate all that he did to make this deal happen. He's the best! More

I've just received my second new BMW 5 series from this dealer and want to say I'm impressed with the great customer service. Steve Lerner was my sales person and he was very friendly, enthusiastic, and a dealer and want to say I'm impressed with the great customer service. Steve Lerner was my sales person and he was very friendly, enthusiastic, and always there when I needed to communicate with him. I ordered my car for European delivery which required a lot of extra administative work on Steve's part and he did it with competence and a smile. Thanks! More