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Premier Subaru

Branford, CT

4.8
3,072 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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155 North Main Street

Branford, CT

06405

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Showing 3,072 reviews

October 27, 2025

The salesperson that I had was courteous, mindful, respectful, and honored my wishes. They’re not pushy as I’ve found other dealerships in the past to be. More

by V
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dmitriy Naumovich
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Dinuzzo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 29, 2025 -

Premier Subaru responded

V, we're so glad that we were able to go above and beyond your expectations!

October 22, 2025

The car buying experience was smooth and easy. Our sales rep Matthew Keeney listened to our requests for the model, color, features and price we wanted and found the car for us. We love our new F More

by Kevin
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 29, 2025 -

Premier Subaru responded

Hi Kevin, we are very happy we could provide you with a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

October 20, 2025

It is the Quality of the people that make Premier a special dealership & La:Trell is at the top of the list! More

by artkatz
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
La'Trell Alson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 29, 2025 -

Premier Subaru responded

Hello, thank you for your kind words and this wonderful review! Please don't hesitate to reach out if there's anything additional we can do for you.

September 24, 2025

There was no pressure to buy any vehicle and my salesman was incredibly knowlegdeable and kind More

by Rogue
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeremy Sommers
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 28, 2025 -

Premier Subaru responded

Hi Rogue, thank you for your kind review; we are happy to pass along your comments to the team here at Premier Subaru! Thank you again, and have a fantastic day!

September 18, 2025

Premier Subaru was far superior than other dealerships. Phil Simone was amazing to work with!! More

by Nmghendricks
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Marino
5.0
This rating includes all reviews, with more weight given to recent reviews.
Phillip Simone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 22, 2025 -

Premier Subaru responded

Hi, thank you for your kind review; we are happy to pass along your comments to the team here at Premier Subaru! If you have any further questions, please don't hesitate to reach out!

August 29, 2025

I had a great experience at Premier Subaru! Everyone was extremely kind, patient, and friendly! Baylee Kentner was my main salesperson and she was extremely kind, patient, and personable. I More

by karicollins8
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Dinuzzo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Baylee Kentner
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Mikayla- I think she is new/training
Sep 02, 2025 -

Premier Subaru responded

Hi, we strive for 100% satisfaction, and it is great to see you had such a positive experience at Premier Subaru. If you have any further questions, please give us a call. We're always happy to help!

August 08, 2025

Bait and switch! After salesman confirms an ad saying that car was at the delarship to find it’s not. They have Two others with the same trim level and same year for More

by geojal33
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Rick Marino
1.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
1.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 10, 2025 -

Premier Subaru responded

We are sorry you feel this way - and, never want our customers to feel negatively about an experience with us. Our GSM will be contacting you to do whatever is necessary for you to feel good about doing business with our company. For 25 years, we have worked in an honest, upfront and transparent manner - and, want you to feel the same. Please look out for a call from our GSM. Thank you!

August 03, 2025

The best trade-in amounts on the shoreline. Parker Pearlstein - sales manager - is always gracious, as are the rest of the sales team. This buying experience took all of 2.5 hours from test dri More

by Cheryl C
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Parker Pearlstein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tim Harris
5.0
This rating includes all reviews, with more weight given to recent reviews.
Eleanor Carrano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 05, 2025 -

Premier Subaru responded

Hello, we are very happy to have provided you with such a positive experience! If you have any further questions, please give us a call. We're always happy to help! Take care!

July 23, 2025

Have you ever had such a bad experience with a dealership that you no longer purchase that brand of car? Well, Premier Subaru is sure to give you that kind of experience! I purchased a car from them in 20 More

by Giovanni
Sales Price Transparency
Recommend Dealer
No
Employees Worked With
Rick Marino
1.0
This rating includes all reviews, with more weight given to recent reviews.
Dmitriy Naumovich
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 24, 2025 -

Premier Subaru responded

@Giovanni/ We are sorry you feel this way. It is not reasonable to expect $4,000 off the price of a vehicle that is priced to market- and indicate that you should not be responsible for sales tax. During the imposition of the tariffs, it was commonly published that both new and used vehicles escalated in the marketplace. As new cars become more expensive, the demand on preowned vehicles also increased nationwide and the values of those cars escalated. While our inventory is always priced at 95% or less of market average, prices do change regularly and did at that time. We honored a past price on this vehicle for you - but, you wanted an additional substantial discount off that price which was not possible or, quite frankly, reasonable. That vehicle was sent to auction where it sold for more than we were asking for that car on our lot - and, significantly more than we had honored a price for you. As for your warranty cancellation, that cancellation was done electronically on 5/16/2025. We have made an inquiry to the warranty company to find out the status of the same. We have complete documentation in this regard. You are welcome to contact our General Manager directly if you have any additional questions

July 22, 2025

Love Premier Subaru! Through the years I have purchased 5 cars through Premier and have had awesome transactions each time. Great straightforward pricing and they treat More

by RT in CT
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Parker Pearlstein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dmitriy Naumovich
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Dinuzzo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 25, 2025 -

Premier Subaru responded

Hi, we are very happy to have provided you with such a positive experience! Feel free to reach out to us if you need anything. Have a wonderful day.

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