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North Bay Ford
Santa Cruz, CA
104 Reviews
Welcome to North Bay Ford!
At our dealership, we have devoted ourselves to helping and serving our customers to the best of our ability. We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our web site for accurate information, and it is our pledge to deliver you relevant, correct, and abundant content.
Please do not hesitate to contact us with any questions you may have. Our staff is happy to answer any and all inquiries in a timely fashion. We look forward to doing business with you!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 6:00 PM
Tuesday 9:00 AM - 6:00 PM
Wednesday 9:00 AM - 6:00 PM
Thursday 9:00 AM - 6:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 6:00 PM
Sunday 11:00 AM - 5:00 PM
Service
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
Parts
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
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Showing 104 reviews
June 13, 2026
Buying a card at North Bay Ford is so easy and I always feel so comfortable when I’m there All the employees are very knowledgeable and know what they’re doing They helped me choose, which explorer was r feel so comfortable when I’m there All the employees are very knowledgeable and know what they’re doing They helped me choose, which explorer was right for me More
by zolina zeravica
Verified Customer
June 12, 2026
Good young salesman and a low pressure experience. One of the easiest car buying experiences I’ve had!. I recommend Malaki Houtz as your salesperson! Sales and finance managers were great to work with One of the easiest car buying experiences I’ve had!. I recommend Malaki Houtz as your salesperson! Sales and finance managers were great to work with as well! More
by overrun.morn.2u
June 04, 2026
Not pushy, easy going. Very clear explanation of pricing. Will absolutely buy another Ford at this dealership in the future. Very clear explanation of pricing. Will absolutely buy another Ford at this dealership in the future. More
by A_V8
May 19, 2026
Jason was fantastic and very personable. Explained all features very thoroughly and didn't pressure me at all. Very positive experience. Kali got me a great rate after some nudging :) Explained all features very thoroughly and didn't pressure me at all. Very positive experience. Kali got me a great rate after some nudging :) More
by deegnutty36
May 15, 2026
The laid-back and helpful attitude of all the folks I came in contact with made my decision to buy my next vehicle there really easy. came in contact with made my decision to buy my next vehicle there really easy. More
by wendywabas
May 08, 2026
Easiest time buying a car ever. Morgan was super great and very patient with all my questions. He is so knowledgeable and went out of his way to help me. Signing the papers was a ve Morgan was super great and very patient with all my questions. He is so knowledgeable and went out of his way to help me. Signing the papers was a very easy process. Overall a great experience! Thanks everyone! Christine Gouygou More
by christin.gouygou
Employees Worked With
Other Employees :
Freddy Castillo, Luis Aquino
May 06, 2026
Kali was great. She did what she told me she would do. Thanks a lot Kali! She did what she told me she would do. Thanks a lot Kali! More
by rolandkenville
March 12, 2026
Kali was AWSOME. She is sooo efficient and North Bay Ford is lucky to have her as part of their TEAM. I highly recommend this dealership. She is sooo efficient and North Bay Ford is lucky to have her as part of their TEAM. I highly recommend this dealership. More
by dfbender01
March 07, 2026
They worked their butts off for me getting me a great deal, Kali the financing lady put in so much effort and Malakai the dealer was so friendly, calm and easy to work with. They managed to get me int deal, Kali the financing lady put in so much effort and Malakai the dealer was so friendly, calm and easy to work with. They managed to get me into a car even better that I had been anticipating and at such a low payment plan! Malakai was especially cool going over all the features with me on a dark and heavily raining day. More
by Katiekitty54
March 02, 2026
It was an easy experience with a staff who listened to what I wanted. They were very communicative. what I wanted. They were very communicative. More
by amnunez80
