Ira Subaru

This dealership has consistently provided the most friendly, reliable, reasonably priced and overall excellent service I've ever experienced in 35+ years of owning cars. All repairs have held up witho friendly, reliable, reasonably priced and overall excellent service I've ever experienced in 35+ years of owning cars. All repairs have held up without ever having any further issues on anything they've fixed on my car. They work with you to find the best solution for your needs. The service department feels more like an independent, family run business than a corporate center. The emphasis they put on customer service is sincere and extraordinary in today's business world. More

I have purchased 2 Subaru vehicles from IRA Subaru (my first one back in 1989 from Gauthier Motors in Salem MA) and have been very happy with the sales reps. I do tend to keep my subarus for 12 or more y first one back in 1989 from Gauthier Motors in Salem MA) and have been very happy with the sales reps. I do tend to keep my subarus for 12 or more years - they are well made and keep on going and going. From my experience the Service Department team can make or break a dealership. If a service team is not a good fit, I would go else where and this has happened in the past with different car manufactures/service teams. I have found Ken Boutwell and his service team to be nothing but exceptional!!!! Any minor problems (can not think of any specifics because it happens so rarely) were always addressed immediately to my complete satisfaction. The service team cares for my cars and I completely trust their knowledge. Always friendly, courteous, completely professional people who will tell you when it's just not worth it to fix your current Subaru. So when it's time for a new Subaru, IRA Subaru is where I will go knowing after the sale team, Ken's service team will completely take care of my car and more importantly-me. More

I went in with every intention of buying a 2014 Subaru Forester. I was greeted promptly by a gentleman named Emilio Rodriguez. It turned out to be one of the best dealership experiences I have ever had Forester. I was greeted promptly by a gentleman named Emilio Rodriguez. It turned out to be one of the best dealership experiences I have ever had and I have bought quite a few cars. Emilio is everything that you would want in a salesperson. He was friendly (important), very knowledgeable (important), patient (important), and not pushy in the least (very important). He's a great guy and we had some good conversations that weren't related to cars. In any case, we came to some numbers and IRA Subaru gave me an incredible deal. In the end, I decided not to buy, but only because I reevaluated my finances and decided to be smart (my trade was perfectly fine and only 6 months old - lol). Emilio didn't try to BS me or pull out last ditch attempts to get me to buy the car. He said he respected my decision, and that in turn resulted in the highest respect from me. I also worked with Alcir, who was just as awesome. They're a great duo (think Manny Ramirez and David Ortiz tandem). ASK FOR EMILIO RODRIGUEZ!!!!!!!!!!!! More

I have been dealing with Ira dealerships for decades now. Mazdas, Hyundais, and 2 Subarus The service has always been superlative Kudos to the owners, managers , and service crew Keep up the Mazdas, Hyundais, and 2 Subarus The service has always been superlative Kudos to the owners, managers , and service crew Keep up the good work Ken Boutwell is the best manager ever . More

I recently purchase a car from Ira Subaru at Danvers. Usually I don't write a review often but this time I hope to leave a comment for a specific salesman I worked with, Ross Novak. As all we know, it Usually I don't write a review often but this time I hope to leave a comment for a specific salesman I worked with, Ross Novak. As all we know, it is extremely hard to find a reliable car salesperson in US and thus the car buying is usually a painful, time-consuming process. I think I was lucky this time because I met Ross. He is very helpful in all sense. He gave me all the information for my new car, Forester 2014, but without pressure to buy it. Other car salespersons I have met before were very good at "persuading", but we all know that their words are typically too good to misguide the car buyer. Ross was different, provided the right information, and I could feel he was trying to help me to choose the right car for me. The only one reason I gave four star instead of five is not because of Ross, but due to the doc fee of Ira Subaru. I think Ira Subaru is a reliable car dealer as well based on the feelings I had during my visit, but their doc fee seems too high to me. The doc fee was $399, which is much higher than other dealers, even compared to Honda or Toyota. I don't know this is commont to Subaru dealers, though. Overall, I was satisfied with my car buying experience at Ira Subaru, especially with Ross. I already talked to my friends and students to contact him for their future purchase and of course I will make a business with him for my future purchase too. More

Wonderful experience at IRA Subaru. Emilio is by far the best salesman I've ever talked to and dealt with. He was knowledgeable and not pushy. Thanks for the amazing experience. I love my new Outback. best salesman I've ever talked to and dealt with. He was knowledgeable and not pushy. Thanks for the amazing experience. I love my new Outback. More

Great experience with Kevin Murphy from Ira Subaru. Kevin was very helpful and efficient. He operated with a non-pressure approach that made the entire experience enjoyable. I would recommend Kevin a Kevin was very helpful and efficient. He operated with a non-pressure approach that made the entire experience enjoyable. I would recommend Kevin and Ira Subaru over other dealerships in the area. More

I just purchased a new Subaru Outback,and the whole experience was great. Joe was very knowledgeable and friendly. I usually dread the whole process of buying a new vehicle but this transaction was not experience was great. Joe was very knowledgeable and friendly. I usually dread the whole process of buying a new vehicle but this transaction was nothing but pleasant. I feel I got an honest deal,and could not be happier with my new purchase. Thanks Joe Silva ! More

Emilio was awesome! He was totally friendly and laid back. He let me take several test drives and answered any questions I had. I really enjoyed working with him. We ended up talking a lot during the wh back. He let me take several test drives and answered any questions I had. I really enjoyed working with him. We ended up talking a lot during the whole process, since I like to take my time in making a decision. He was always available with a smile and his personality remained friendly and relaxed the whole time. He was also quite helpful in helping me decide between certain extra car features. In the end, I bought the car, and he helped set up everything, including my phone and contacts so they would sync up with the Bluetooth system. Thanks Emilio! More