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Ira Subaru

Danvers, MA

4.8
1,359 Reviews
Welcome to Ira Subaru of Danver's, where excellence meets the road! As the General Manager, it is my pleasure to introduce you to our dealership and the unparalleled experience we offer to every customer who walks through our doors. At Ira Subaru of Danver's, we understand that buying a car is not just about finding a mode of transportation; it's about finding a vehicle that fits your lifestyle, meets your needs, and exceeds your expectations. Whether you're in search of a reliable sedan for your daily commute, a spacious SUV for your growing family, or a rugged crossover for your outdoor adventures, we have a wide selection of Subaru vehicles designed to tackle any journey with confidence and style. What sets us apart at Ira Subaru is our commitment to customer satisfaction. From the moment you step onto our lot, our team of dedicated professionals is here to guide you through every step of the car buying process. We take the time to understand your unique preferences and requirements, ensuring that you find the perfect vehicle that aligns with your budget and lifestyle. Our knowledgeable sales staff is here to answer any questions you may have about our vehicles, features, and financing options, making your car buying experience stress-free and enjoyable. We believe in transparency and honesty, providing you with all the information you need to make an informed decision that you can feel confident about. But our commitment to our customers doesn't end when you drive off the lot in your new Subaru. Our state-of-the-art service center is staffed with factory-trained technicians who are equipped with the latest tools and technology to keep your vehicle running smoothly for years to come. Whether you need routine maintenance, repairs, or genuine Subaru parts and accessories, you can trust our service team to provide you with top-quality care and exceptional service every time. At Ira Subaru of Danvers, we are more than just a dealership; we are a family. We take pride in building long-lasting relationships with our customers, earning their trust and loyalty through our dedication to excellence and unwavering commitment to customer satisfaction. Thank you for considering Ira Subaru for your automotive needs. We look forward to welcoming you to our dealership and helping you find the Subaru of your dreams. Experience the difference today!
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97 Andover Street

Danvers, MA

01923

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Showing 1,359 reviews

September 04, 2026

I get quality service every single time I go to Subaru! I needed a car repair and was able to get in quickly. Shout out to Lindsey who always assists me @ the Peabody location! More

by Lauren.m.loughlin
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Lindsay & my mechanic (unsure of name)
September 04, 2026

Had a good experience with service. Offered me a package that saved me money and was a good deal. More

by Sam Pearl
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dan Hutt
Sep 04, 2026 -

Ira Subaru responded

Hi Sam, we are very happy to have provided you with such a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

September 02, 2026

The service department was excellent. They were friendly, fast, and attentive and with good communication throughout the whole process. More

by KL
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ronald Wilson
5.0
This rating includes all reviews, with more weight given to recent reviews.
September 02, 2026

The sales agent Juan was very helpful and knowledgeable. He answered all the questions I had about the car. More

by RR
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes
Employees Worked With
Juan Gomez Espinosa
Sep 03, 2026 -

Ira Subaru responded

Hi, we're happy you found Juan to be so supportive during your experience here at Ira Subaru. If you have any further questions, please don't hesitate to reach out!

August 31, 2026

While the service advisers are helpful and friendly, unfortunately once again, I was told I needed a repair to the tune of $560. I declined. My mechanic fixed it in 10 minutes with no charge to me. Had More

by amarxsen
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Lindsay
Sep 03, 2026 -

Ira Subaru responded

Thank you for your feedback, and I'm sorry to hear that your experience left you questioning our recommendations. We understand how frustrating it can be when you choose a different repair path and achieve a favorable outcome. That said, there is often much more information behind a diagnosis than can be conveyed in a brief estimate or online review. Our technicians evaluate the overall condition of a component or system and make recommendations based not only on the immediate concern, but also on reliability, safety, and the potential for future issues. One of the reasons we utilize digital inspections and technician videos is to provide transparency into that process. We want our customers to see what our technicians see, understand why a recommendation is being made, and have the opportunity to ask questions so they can make the decision that is best for them. While we recognize there are often multiple ways to address a vehicle concern, our responsibility is to recommend the repair we believe provides the most complete and long-term solution. We respect that every customer has different priorities when it comes to repair costs, vehicle age, and ownership plans, but we never want a customer to feel uninformed about their options. We appreciate you sharing your experience and would welcome the opportunity to review your visit and discuss our findings in more detail. Daniel Hutt | Service Director (978) 739-8866 dhutt@group1auto.com

August 31, 2026

Their dealership will try to charge for services not necessary. I took my 2017 Subaru Forester in to get the keyless entry repaired. They tried to charge $350 for a part that is listed for $180 on Suba More

by Kyle
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Habib Chaaya
1.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 03, 2026 -

Ira Subaru responded

Kyle, thank you for taking the time to share your feedback. I'm sorry we left you feeling this way. While I respect your perspective, there is often additional context behind a diagnosis and repair recommendation that cannot be fully captured in a review. In the case of the keyless entry concern, it appears the online pricing you referenced may have been for a single component, while our estimate likely included additional parts or keys. Similarly, any recommendation related to your coolant leak would have been based on the condition of the vehicle and our findings at the time of inspection. Our goal is never to sell repairs that aren't needed. In fact, this is exactly why we utilize digital inspections and technician videos whenever possible. We want our customers to see what our technicians see, understand why recommendations are being made, and have the information needed to make an educated decision regarding their vehicle. We also stand behind the work we perform. Our philosophy is to recommend repairs that properly address the concern and help prevent future failures, rather than simply applying a temporary fix. We understand that every customer must balance repair costs against the age and mileage of their vehicle, and we respect those decisions, even when they differ from our recommendations. We appreciate your feedback and would welcome the opportunity to review your experience with you directly. Daniel Hutt | Service Director (978) 739-8866 dhutt@group1auto.com

Sep 03, 2026 -

Kyle responded

Hi Daniel, For the coolant leak, I personally showed the service representative the spot of the leak, then the service technician only quoted the radiator which was not needed and I had to walk back to the bays from the showroom to point out the area of the leak. The service rep ignored my information without documenting it and it was unprofessional. For the quote on the remote keyless entry, this came back with $349 on the part alone without any labor if I bought it directly from the dealership. The total estimate wasn't fully transparent and was for $638.12 for the parts and labor $44 in shop supplies, and $29.88 in tax for a total of $722.00. I did not need any additional keys as they are both still functional as I'm writing this review. When I looked up the exact part that was being sold this was for a total price of $210.95 from this website. The part it s listed at $314 without the discount applied. https://parts.subaruonlineparts.com/oem-parts/subaru-control-module-88035sg001?srsltid=AfmBOoq4AGBvY_azPJhw_7mIfq_ptKZX4Ok301N-HG6rnqPekOiXcnl4 Your defensive response of "I'm sorry you left feeling that way" lacks any accountability and I'm writing this response to hopefully give the next person who comes in a better experience than what I had. Sometimes a temporary fix is nice for the people who are struggling, I just had a baby and the extra $750 for remote keys working is a luxury expense I personally can not afford. Your service department did not even present the temporary fix for me. It was something I had to figure out myself and was able to learn and research from the 5 minutes of receiving the estimate to speaking with the representative. I want to voice solutions that you can maybe implement with the next people who come in Tips to improve service: - offer price matching on parts. This is something you can find at Autozone, Napa, O'reillys - have the technicians perform a more thorough diagnostic. I don't believe they were wrong, but setting an appointment and having a line of other cars leads me to believe the technicians are rushed and more appointment slots are allotted than their team can manage. You can reduce the number of appointments available to give a more personal experience rather than a churn and burn approach -Disable the automated responses on your CRM. While I'm guessing on this, I believe you may use salesforce for this and the automated responses aren't a human touch, it feels robotic and I'm talking with ai. Sincerely, Kyle

August 31, 2026

Yvonne Dejongh the best service advisor I have ever had including her knowledge, efficiency and kindness More

by erikagyster7
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Yvonne Dejongh
August 31, 2026

Ira is a great dealership. Chris was a great communicator and I felt at ease during business with a woman. She was very trustworthy and let me make my decision in my timefram More

by Trish Carroll
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Chris Shields
Sep 04, 2026 -

Ira Subaru responded

Hello Trish, we're happy you found our staff to be so supportive during your experience here at Ira Subaru. If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

August 29, 2026

I always get my car serviced at IRA Subaru Danvers because they consistently do an excellent job, and their reliable service is exactly why I keep coming back. More

by Cliftonhomes
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Service
Aug 30, 2026 -

Ira Subaru responded

Hi, we strive for 100% satisfaction, and it is great to see you had such a positive experience at Ira Subaru. If you have any further questions, please don't hesitate to reach out!

August 25, 2026

Easy time there. Very comfortable atmosphere while work is being done. Friendly workers. Nice refreshments. More

by irwin9291
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
John
Aug 30, 2026 -

Ira Subaru responded

Hi, we appreciate your positive review of your recent experience with us! Please don't hesitate to reach out if there's anything additional we can do for you.

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