Ira Ford Auburn

The dealership is impressive: the modern building, the customer service and the inventory are all outstanding. It’s a bonus that it’s the closest to where I live. customer service and the inventory are all outstanding. It’s a bonus that it’s the closest to where I live. More

Our salesman Pete Matthieu was extremely knowledgeable, respectful and very much in tune to our needs. Not once in our transaction did I feel any pressure. He answered all of our questions and explained th respectful and very much in tune to our needs. Not once in our transaction did I feel any pressure. He answered all of our questions and explained the vehicle thoroughly. The dealership was very clean and inviting. Our time there was definitely well spent. More

Pleasure doing business with them from start to finish no pressure at all Pete and Ian were great the office staff do everything they said they would it was just a great place to buy pressure at all Pete and Ian were great the office staff do everything they said they would it was just a great place to buy More

I brought my car in for an oil change using dealer issued coupons for a "free oil change." The next day my check engine light was on. I brought it to O'Reilly for a free diagnostic, they said the code could coupons for a "free oil change." The next day my check engine light was on. I brought it to O'Reilly for a free diagnostic, they said the code could simply be a hose not being plugged in or something more serious with exhaust and engine ventilation.I called Prime wondering if maybe the tech doing the oil change forgot to reattach a hose or filter? The woman in service said I would need to book an appointment. Unfortunately they were booking a week plus out. My car still had the 80,000/8yr warranty so I brought it to GMC dealership in case it was actually something wrong it would be covered. Well it turns out, my "free oil change " at Prime cost me 150 dollars at the GMC dealership for them to tell me that a hose was left unplugged, most likely after my recent oil change. While I am grateful it was nothing serious, I am disappointed in Primes service department AND their customer service. I left three messages for David Foy and got no response and I spoke with an online chat and gave my email and phone again...still no response. More

I contacted this dealer among others and they were extremely responsive. I was in the business myself so i I did the numbers i wanted and they were willing to make the deal . I was given all the numb extremely responsive. I was in the business myself so i I did the numbers i wanted and they were willing to make the deal . I was given all the numbers down to the penny assuming all was well with my trade. I arrived at the dealer and everything was ready and the numbers were exactly as promised . I live in NY and drove out there because of the way i was treated and given the past and current pandemic, i would say they did an awesome job of facilitating the sale . I would recommend giving them a shot if you are on the market for a ford. More

Michelle is rude! Michelle does not answer questions, hang up on you and has attitude every time you call her. I have had several bad interactions with her. last year I Michelle does not answer questions, hang up on you and has attitude every time you call her. I have had several bad interactions with her. last year I called and got her but asked for parts. She put me on hold for 45 minutes. Came back on the line and didn't even remember what i wanted. I think its time the service department invested in finding someone who cares and has a memory. More

Best service brought in for a check engine light diagnosis and they did it a good job they found the problem and they fixed it right good job diagnosis and they did it a good job they found the problem and they fixed it right good job More

I bought a brand new F150 and had issues with it burning oil with only 13,000 miles on it. They couldn’t get it fixed for me and couldn’t care less to help get it resolved. I ended up calling Ford customer oil with only 13,000 miles on it. They couldn’t get it fixed for me and couldn’t care less to help get it resolved. I ended up calling Ford customer service and they told me to go to try a different dealer, it’s been a nightmare and I highly suggest you buy from a different dealer, there are plenty of other options. More

I called to try and sneak in on an oil change and they got me right in. Turns out there was a recall on the vehicle and they took care of that as well. Adam kept me posted as to what was going on and how got me right in. Turns out there was a recall on the vehicle and they took care of that as well. Adam kept me posted as to what was going on and how much longer it would be. I will be going back for service in the future. Great job everyone. Keep it up. More

Service exceeded my Expectations Ricky Vasquez greeted us and learned what I wanted to buy. Recommend Ricky to anyone who wants to deal with a genuine customer service professional. Ricky Vasquez greeted us and learned what I wanted to buy. Recommend Ricky to anyone who wants to deal with a genuine customer service professional. Kept me in the loop at every part of the process. Super easy to go home with a new SUV. Best service ever from everyone on the team. More