Hendrick Subaru

Last July I was lucky enough to meet Michael and his team and they put me in a gorgeous forester. Now, in December I have returned to purchase another forester. I was in terrible car accident and lucky for m and they put me in a gorgeous forester. Now, in December I have returned to purchase another forester. I was in terrible car accident and lucky for me my forester kept me from a near fatality. I returned to Hendrick told them my story and in no time Dwayne, Paul, Michael and Britney put me in my dream car. When it comes time to upgrade my ride I will 100% be back. Thank you so much guys! If you are looking to purchase a car in Birmingham look no further. More

We absolutely love this dealership. We have even started bringing all our cars that aren't even a Subaru. The service team is fantastic and we love catching up with everyone inside the store. bringing all our cars that aren't even a Subaru. The service team is fantastic and we love catching up with everyone inside the store. More

A great dealership. Very friendly and clean. Took car in for service and everyone was very attentive to my problem. for service and everyone was very attentive to my problem. More

Amazing staff! Have always had nothing short of a great experience with the group at Hendrick Subaru! experience with the group at Hendrick Subaru! More

HORRIBLE After a couple of weeks of letting this settle, I am still drawn to post my review. Our experience with Hendrick was nothing short of HORRIBLE!!!!!!!! After a couple of weeks of letting this settle, I am still drawn to post my review. Our experience with Hendrick was nothing short of HORRIBLE!!!!!!!!! If Sean is the sales manager, RUN or at minimum (if you just absolutely have to get a car from them) look for someone else. I do believe "initially" he tried to be helpful but in the end, his disgusting attitude and manipulation of numbers revealed that he was a true xxxxxxxx sales rep. Please do not believe anything he/they say or write on paper as its all a bunch of LIES. Manipulation of numbers, intentionally omitting information, agreeing to certain items and then "forgetting" about the agreement are just a few of the things we incurred. They also sold the car we placed a deposit on - (Wow right! Again another xxxxxxxx sales rep move). I would not be surprised if he (or someone from the so called "management" team) comment poorly to my review as this is what I have noticed after reading other reviews. Also after several voicemails requesting to speak to management, I still have yet to receive a phone call; which also shows you the level of customer service this facility provides. I almost hate that I have to leave even 1 star here, but then again maybe I should be saying Thank you because as soon as we looked elsewhere, we were able to find a WAY WAY WAY better deal. A Nicer jeep with WAY more then we were looking for an WAY less then the crap Hendricks was offering. SO all in all this was a blessing in disguise. I'm only posting this as a buyer beware. They will only give you pennies off of the AWP and almost with an arrogant attitude. They will try to shift things around to make it appear as if you are getting a deal. Adding on to "marketing" pieces such as door guards and nitrogen tires (a bunch of crap to inflate the numbers - no one needs this mess). TIPS: When negotiating, focus on each individual component and DO NOT let them try to bunch it all together (Discount with down payment with xyz). Ask for free oil change/ service. Ask for military discounts ($500). Ask for a freaking free keychain because that's the least they could do. And most importantly, SHOP AROUND!!!! Don't be afraid to look out of state. I have never ever in all of my car buying days experienced such horrible service and never will I again. Thanks Hendricks for a lesson learned. More