BMW of Southpoint
Durham, NC
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Scummy business practice. Please read below. I do not write negative reviews, check my review history. This particular experience left a bad enough impression I felt compel Please read below. I do not write negative reviews, check my review history. This particular experience left a bad enough impression I felt compelled to write one. I test drove a vehicle yesterday that I was interested in. Appraised my trade-in vehicle and got final numbers. Informed the dealership I had one other appointment immediately after this appointment down the street and was likely to make a decision that day. The sales rep informed me that a sales associate at the dealership was interested in purchasing the vehicle and I could put a $1000 deposit on the vehicle. While this could have been completely transparent information, from my perspective, it could also seem like sleazy dealership practices to create a false sense of urgency. Went to the other dealership but ultimately decided I wanted to purchase the vehicle from BMW Southpoint. I left BMW Southpoint at 1pm and called the sales rep at 2:50pm informing them I want to purchase the vehicle. I was told their other sales associate was already in the process of purchasing the vehicle as I am sitting in my bank parking lot ready to pay over $30k in cash for this vehicle. Less than two hours after my test drive, the car was sold internally. While I left the dealership without immediately purchasing the vehicle and I am not entitled to any vehicle, there is a clear conflict of interest. The sales associate is afforded an amount of knowledge unavailable to the common customer. Any other interested customer would not receive information that I was likely purchasing that day and that they had to buy it now. Given BMW Southpoint made no real acknowledgment of this conflict of interest and made no effort at restitution, they earned this bad review. Clearly there is a better way to do business. More
My wife and I have done business with several dealerships in the Hendrick auto family. We have done business with Hendrick Toyota of Cary, Hendrick Chevrolet of Cary, Hendrick Lexus of Charlotte dealerships in the Hendrick auto family. We have done business with Hendrick Toyota of Cary, Hendrick Chevrolet of Cary, Hendrick Lexus of Charlotte, and Hendrick Mercedes in Durham. We may have found Hendrick BMW of Southpoint sooner, but I’m not sure BMW will allow dealerships to put a family name on their sign. I didn’t know Hendrick had a dealership in Durham. After going a couple of days of asking for information and phone calls, trade in information from the Charlotte dealership, I picked up the phone a d called BMW of Southpoint. I must say the receptionist that day was tenacious about finding me a person to talk to. You see, there was a sales meeting going on during my call. However, with the third attempt, a salesman by the name of Jonathan “Chance”’ Sanford picked up the phone and answered the questions I had been asking for two days at the other dealership. We made a car deal in about sixteen minutes. I’m not sure that’s a record but it must be a close contender. I suppose Chance picked up on the fact I was a senior aged customer ,who detests texting and just wanted my questions answered. He was professional, courteous and knowledgeable and certainly didn’t waste my time. I’m now the proud owner of a 2026 BMW M430i Convertible. I’m sure Chance must have shown the SOLD sign on the car the next day to the receptionist. . Her tenacity to find a salesman, and finding a salesman who understands a phone has other attributes other than texting was a match. I have another automobile (a Lexus) ordered for my wife due to arrive sometime in December. I hope to get back on the same good footing I had when I bought her last Lexus from Hendrick Lexus of Charlotte. They had a wonderful female manager at the dealership at that time. I made a car deal with her at 4 pm on. Friday afternoon and took delivery on the car the following Tuesday. In closing, Southpoint also has a wonderful, personable and caring manager by the name of Curtis Aldershof. My wife and I had a lovely conversation while waiting to get our car deal approved. Mr. Aldershof represents the Hendrick auto family admirably. I suggest all the Hendricks managers should take a lesson in what a professional manager looks like and acts like. It was a pleasure doing business at Hendrick BMW of Southpoint. BMW should allow the family name on sign. . Just a suggestion! Richard and Lynne Price More
I appreciate this Hendricks group dealership for support after the sale. I bought a used 2022 X5 in 2023 and have counted on the dealership from top to bottom for advice and support on maintaining the vehic after the sale. I bought a used 2022 X5 in 2023 and have counted on the dealership from top to bottom for advice and support on maintaining the vehicle and dealing with various questions. I have been able to speak with anyone at the dealership from the techs and reps in the service department up to the dealership manager quickly and easily. Even when there has been a misunderstanding, a quick conversation usually gets it resolved to my satisfaction. I'd like to especially call out the support of Alex Kuszajewski in the service department for fielding questions and even going the extra mile now to help now that we have relocated away from NC to a new home in the Northeast. Total commitment to high quality service and support. Thank you, Alex! More
Appreciation for the Excellent Service Experience Dear BMW of Southpoint Team, I wanted to take a moment to express my appreciation for the outstanding service I consistently receive. When I visit, I a BMW of Southpoint Team, I wanted to take a moment to express my appreciation for the outstanding service I consistently receive. When I visit, I actually felt the genuine care and professionalism were at the core of the team’s approach. My service tech took the time to clearly explain what my vehicle needed, kept me updated throughout the process, and ensured everything was completed exactly on schedule. I would also like to mention that no one likes to visit for service, they make it actually pretty bearable lol The quality of work, attention to detail, and communication were exceptional from start to finish. Even the waiting area reflected the same level of thoughtfulness. clean, comfortable, and welcoming. Special thanks to Patricia for putting the team together. It’s very rare to find a team that operates with such integrity and consistency, and that’s why I’ll continue trusting BMW of Southpoint with all of my future service needs. Thank you again for providing such a seamless and professional experience. Hope to see you soon, not too soon!! More
I had an excellent experience working with Joshua Winstone. From the moment I arrived, he showed fantastic customer service skills—greeting me warmly, answering all my questions with patience, and ma Winstone. From the moment I arrived, he showed fantastic customer service skills—greeting me warmly, answering all my questions with patience, and making me and my daughter feel comfortable throughout the process. What stood out the most was their kindness and honesty. Joshua took the time to explain everything clearly, without pressure, and made sure I understood all my options. It truly felt like they cared more about helping me find the right car than just making a sale. This car was(is) for my 15+ years-old daughter. Her first car also. Which is a very important moment of my life. Thanks to their professionalism and genuine approach, the whole experience was stress-free and enjoyable. I highly recommend Joshua Winstone to anyone looking for a trustworthy, knowledgeable, and customer-focused salesperson. Very Respectfully Chewy More
I’ve been really impressed with the service team at BMW of Southpoint. From the moment I arrived, I was welcomed right away and treated with genuine care. The advisors took the time to explain everything m of Southpoint. From the moment I arrived, I was welcomed right away and treated with genuine care. The advisors took the time to explain everything my car needed in clear terms, kept me in the loop while it was being worked on, and had the job done right on schedule. The lounge area was spotless and comfortable, which made the wait easy. It’s not often you find this level of professionalism and attention to detail, and that’s why I’ll continue bringing my BMW here for all future service. More
I don’t usually take the time to write long reviews, but my experience with BMW of Southpoint genuinely deserves it. From the moment I first contacted them to the day I drove off the lot — and even after th my experience with BMW of Southpoint genuinely deserves it. From the moment I first contacted them to the day I drove off the lot — and even after that — the level of professionalism, care, and attention to detail was exceptional. I had been shopping around for a BMW for a while, visiting a few other dealerships in the Triangle, and the experience at Southpoint was on a completely different level. What stood out immediately was the way I was treated from the first interaction — no high-pressure tactics, no games, just straightforward, respectful communication. The staff here made me feel like a valued customer before I had even committed to anything. My sales advisor, was incredibly knowledgeable and took the time to walk me through multiple models, trims, and packages, explaining the differences clearly and honestly. What impressed me most was that they weren’t just trying to sell me the most expensive option — they were trying to help me find the right car for me. That’s rare. Once I decided on the vehicle, the process was smooth and efficient. The dealership itself is beautifully maintained — clean, modern, and comfortable — with a great customer lounge area that makes waiting easy. Even the financing process, which is usually the part I dread, was straightforward. Everything was explained clearly, there were no surprise fees or last-minute changes, and I never felt rushed to sign anything I didn’t fully understand. When I came to pick up the car, the delivery process was just as thorough. They spent time walking me through all the features (which with a BMW, can be a lot!) and made sure I felt comfortable and confident before driving off. I left with a full understanding of how to use the car’s technology, safety systems, and maintenance schedule — which speaks to how much they care about the customer’s long-term experience, not just the sale. A few weeks after the purchase, I brought the vehicle in for a minor service, and again, the experience was top-notch. The service team was just as professional and courteous. They kept me updated throughout the visit, made sure I understood what was being done and why, and got everything handled quickly. I also appreciated how clean and welcoming the service area is — definitely not your typical oil-change waiting room vibe. In a world where a lot of dealerships treat customers like just another transaction, BMW of Southpoint feels like a breath of fresh air. The team here genuinely seems to care about customer satisfaction and long-term relationships. It's rare to find that kind of consistency across both sales and service departments. If you’re in the market for a BMW or even just starting your research, I would highly recommend making this your first stop. BMW of Southpoint sets the bar for what a premium car-buying experience should look like. I’ll absolutely be returning here for future vehicles and service — and I’ll be sending friends and family their way too. More
I had an excellent experience purchasing a Tesla from this dealership recently. Chance Sanford, the dealer I worked with, was very friendly, personable, down to earth, knowledgeable, and straight forward this dealership recently. Chance Sanford, the dealer I worked with, was very friendly, personable, down to earth, knowledgeable, and straight forward. He was very honest and never tried to avoid or side-step the hard questions. This was the first time I’ve ever felt relaxed during a car buying experience. I was very impressed and will consider buying more vehicles from this dealership in the future. More
Robert in service is fantastic. My wife inadvertently scheduled a drop off appt instead of a waiting appt, and he took care of me anyway. We chatted about cars and BMW EVs, and now My wife inadvertently scheduled a drop off appt instead of a waiting appt, and he took care of me anyway. We chatted about cars and BMW EVs, and now I think I need to buy one! I'm used to Kia service - BMW is light years better. They sent a video of the service as well which is brilliant. More
I have driven BMWs for over 40 years and always had good service until recently. My car diagnosis was that my motor needed to be replaced. The service personnel gave me an outrageous cost, $27k to replace service until recently. My car diagnosis was that my motor needed to be replaced. The service personnel gave me an outrageous cost, $27k to replace it and I felt like this was to push me into buying a new car. He offered to buy my 2014 328i GT for $500-$1000. This was a slack in the face to me. I told him if I bought a new car it would not be from Hendricks. Otherwise I have had good service in the past. More






