Sal Pappalardo
Sal Pappalardo at Gordie Boucher Ford of Kenosha

Sal Pappalardo

General Manager

Gordie Boucher Ford of Kenosha

7820 120th Ave
Kenosha, WI 53142

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4.8
146 Reviews
4.8

146 Reviews

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146 Reviews of Sal Pappalardo

May 07, 2026

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Employee Rating

Purchased a brand new vehicle 4/24. Paperwork got slid in while we were signing for over $3500 worth of Auto Armor coverage that has NOT been applied to my car. The finance manager, Dra More

by Jordan Fish
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No

Other Employees Tagged: Drake Bowers

May 09, 2026

Gordie Boucher Ford of Kenosha responded

Jordan, thank you for bringing this to my attention, and I sincerely apologize for the frustration and lack of communication surrounding your recent purchase experience at Gordie Boucher Ford of Kenosha. I understand how upsetting this situation has been, especially after such a significant vehicle purchase and while managing everything with a young child during the delivery process. That’s not the experience we want any customer to have. After reviewing everything, we have already spoken through email and are moving forward with refunding the balance related to the Auto Armor coverage. We appreciate the opportunity to address this and make things right. Again, I apologize for the inconvenience and communication delays throughout this process. Thank you for your patience, and please don’t hesitate to reach out to me directly if there’s anything further I can assist with. Sal Pappalardo General Manager Gordie Boucher Ford of Kenosha

April 30, 2026

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Tristen is the best. Third car we’ve purchased from him and Boucher. Takes the time to get to know you and what you are looking for. Won’t let you leave unhappy. More

by DUSTINRICH
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
May 04, 2026

Gordie Boucher Ford of Kenosha responded

Thank you for the incredible 5-star review, we truly appreciate your continued trust and your business with Gordie Boucher Ford of Kenosha. Earning your business for a third vehicle purchase means a great deal to us. It’s great to hear Tristen continues to take the time to understand exactly what you’re looking for and makes sure you leave happy every time, that’s exactly the experience we strive to provide. We truly appreciate your loyalty and look forward to assisting you again down the road! Sal Pappalardo General Manager Gordie Boucher Ford of Kenosha

April 30, 2026

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I always have a good experience with Gordie Boucher. Everything is straight to the point, and I am a satisfied customer.. More

by Jaime Escobedo
Service Price Transparency
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Recommend Dealer
Yes
May 04, 2026

Gordie Boucher Ford of Kenosha responded

Thank you for the 5-star review, Jaime—we truly appreciate your continued support and your business with Gordie Boucher Ford of Kenosha. We’re glad to hear you consistently have a good experience and that everything is straightforward and easy. That’s exactly the kind of service we strive to provide every time. Thank you again for your trust we look forward to assisting you again on your next visit! Sal Pappalardo General Manager Gordie Boucher Ford of Kenosha

April 15, 2026

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Employee Rating

Mike was great , he kept me informed about all costs n time frames for my repair. Drew worked on my SUV n always does a wonderful job . My SUV runs better than ever after drew works on it. He is a magic More

by florestmjc
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Michael Yager, Jessica Beesley , Tristen Cairo, Drew in service .

Apr 16, 2026

Gordie Boucher Ford of Kenosha responded

Thank you for the incredible 5-star review—we truly appreciate your continued trust in our team at Gordie Boucher Ford of Kenosha. It’s great to hear that Mike kept you informed every step of the way and made the repair process smooth. Clear communication makes all the difference. We’re also glad Drew continues to take such great care of your SUV “magician” is a great way to describe it! Keeping your vehicle running at its best is exactly what we strive for. And it means a lot to hear that Tristen is still making sure you’re well taken care of, even years after your purchase. That kind of long-term relationship is what we’re all about. Thank you again for your kind words about our team. We truly appreciate your support and look forward to seeing you again on your next visit! Sal Pappalardo General Manager

February 18, 2026

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Everyone is amazing! ! I will always buy and service my vehicles with Gordie Boucher Ford of Kenosha! love the cookies from Barb and Karen! More

by KCOOPER0905
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Recommend Dealer
Yes
Mar 07, 2026

Gordie Boucher Ford of Kenosha responded

Thank you for the wonderful review! We're glad to hear you always have such a great experience with our team when purchasing and servicing your vehicles. It's also great to know you enjoy the cookies from Barb and Karen they’ve become a favorite for many of our customers! Everyone at Gordie Boucher Ford of Kenosha truly appreciates your loyalty, and we look forward to seeing you again on your next visit. Sal Pappalardo General Manager Gordie Boucher Ford of Kenosha

January 15, 2026

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The service so ate Gordie Boucher is absolutely the very best. would recommend them to anyone More

by FFLAMMINI
Service Price Transparency
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Recommend Dealer
Yes
Mar 07, 2026

Gordie Boucher Ford of Kenosha responded

Thank you for the great review! We're glad to hear Mike, Ross, Jessica, and the team were able to provide you with such a great service experience. Our goal is always to make every visit helpful, professional, and easy for our customers. Everyone at Gordie Boucher Ford of Kenosha truly appreciates your recommendation, and we look forward to helping you again in the future. Sal Pappalardo General Manager Gordie Boucher Ford of Kenosha

December 11, 2025

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Other than the fact that Connor seem a little nervous while I was test driving I had a very pleasant and wonderful experience with everyone that helped me to purchase my vehicle at ford boucher in Kenosh More

by FIVERS_40_EPIC
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Dec 22, 2025

Gordie Boucher Ford of Kenosha responded

Thank you for the wonderful 5-star review! We’re glad to hear that you had a very pleasant experience and that our team made your vehicle purchase enjoyable from start to finish. Connor and the rest of our staff truly appreciate your feedback, and we’re happy to know that everyone you interacted with even those not directly assisting you helped create a friendly, welcoming atmosphere. Thank you for choosing Gordie Boucher Ford of Kenosha. We appreciate your business and look forward to helping you again in the future! Sal Pappalardo General Manager

November 28, 2025

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Had to get 4 winter tires for my Toyota Avalon. Katie got me $1 over cost. 10/10 service!! More

by toyota.taco
Service Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Belal Barakat, John Leone , Katie Eckman

Nov 29, 2025

Gordie Boucher Ford of Kenosha responded

Thank you for the awesome 5-star review! We’re glad we could help get your Toyota Avalon ready for winter and that Katie delivered such a great deal at just $1 over cost! Providing fair pricing and top-notch service is what we strive for every day at Gordie Boucher Ford of Kenosha. We truly appreciate the 10/10 rating and look forward to helping you again whenever you need us. Stay safe on those winter roads! Sal Pappalardo General Manager

November 20, 2025

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The team at Boucher help keep my fleet on the road. Top notch service staff More

by David.oliverjr
Service Price Transparency
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Service Communication
Recommend Dealer
Yes
Nov 22, 2025

Gordie Boucher Ford of Kenosha responded

DAVID, THANK YOU FOR THE 5-STAR REVIEW! We’re thrilled to hear that our team helps keep your fleet on the road and running strong. Our top-notch service staff takes great pride in supporting our commercial and fleet customers with reliable, timely, and professional service and your feedback means a great deal to us. Thank you for trusting Gordie Boucher Ford of Kenosha as your fleet partner. We look forward to continuing to keep your vehicles moving and your business productive! Sal Pappalardo General Manager

October 20, 2025

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Employee Rating

The buying experience was good nothing wrong with that. After I got the car I realized that the led strip within the headlight was not working. This requires a replacement of the entire headlight. I reache More

by ISAACFOLLEN
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Terryn Clemmensen , Vaughn Eviston-Jahnke

Oct 21, 2025

Gordie Boucher Ford of Kenosha responded

Thank you for taking the time to share your honest feedback. We’re glad to hear that your buying experience was positive, but we sincerely apologize for the frustration you’ve experienced regarding the headlight issue after your purchase. That’s not the level of communication or follow through we aim to deliver at Gordie Boucher Ford of Kenosha. We completely understand how disappointing it is to be waiting for an update on a part that should have been addressed promptly, especially when it affects your confidence in the vehicle. I’d like to personally review your situation to ensure this is resolved as quickly and fairly as possible. Please reach out to me directly Sal Pappalardo, General Manager, at 262-697-0700 so we can look into the order status and make this right for you. Sal Pappalardo General Manager

Nov 03, 2025

Gordie Boucher Ford of Kenosha responded

Update - 11-3 - 2025 Isaac, thank you for giving us the chance to make this right and for your patience while we sourced and installed the new headlight. We appreciate your honest feedback and your willingness to work with us please reach out to me anytime if you need anything else. Sal Pappalardo General Manager

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