Peter Rice
Peter Rice at Subaru of Columbia

Peter Rice

Sales

Subaru of Columbia

1200 Interstate 70 Dr SW
Columbia, MO 65203

Contact Me
5.0
33 Reviews

Dealership Experience

8 yrs, 7 mos

Industry Experience

8 yrs, 7 mos

Languages Spoken

English English

5.0

33 Reviews

Write a Review

33 Reviews of Peter Rice

May 29, 2026

Dealership Rating
Employee Rating

The dealership was honest. They comminicate well. They work hard. Their reputation seems important to them. More

by struble8
Recommend Dealer
Yes

Other Employees Tagged: Peter Rice

May 29, 2026

Subaru of Columbia responded

Thank you for noting our team’s honesty, communication, and hard work. We’re glad our commitment to reputation made a positive impression. Enjoy your used Subaru Crosstrek and feel free to reach out anytime.

May 23, 2026

Dealership Rating
Employee Rating

Excellent Pete was friendly, committed to making the purchase process seamless The dealership introduced us to their entire team which made us feel welcomed and confident we chose the right place to pur More

by mueldeners
Recommend Dealer
Yes

Other Employees Tagged: Peter Rice

May 23, 2026

Subaru of Columbia responded

Thank you for sharing your experience. We’re thrilled Peter’s friendly approach and our team’s warm welcome made your purchase process seamless. Enjoy your new Subaru and we look forward to assisting you again.

May 22, 2026

Dealership Rating
Employee Rating

Very friendly and laid back. Was not pushy at all but there when I had questions More

by crackers96
Recommend Dealer
Yes

Other Employees Tagged: Peter Rice

May 22, 2026

Subaru of Columbia responded

Thanks for the kind words about our friendly and laid back service. Peter and the team were happy to assist and address all your questions. Enjoy your new Subaru Ascent and let us know whenever you need anything.

May 17, 2026

Dealership Rating
Employee Rating

He is knowledgeable, professional and courteous. He is knowledgeable, professional and courteous. He did not pressure us to buy. More

by cleo
Recommend Dealer
Yes

Other Employees Tagged: Peter Rice

May 18, 2026

Subaru of Columbia responded

Thank you for sharing your thoughts. Peter is pleased his knowledgeable and courteous approach made your Subaru Forester purchase pressure-free. Congratulations on your new Forester.

April 26, 2026

Dealership Rating
Employee Rating

Once everything was in place it was great. I don’t like how you go back and forth until you reach a price and that is why I had my son do it. Rusty Drewing lost my business because they quoted More

by Laurie Bonchonsky
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Keith Miller

Apr 26, 2026

Subaru of Columbia responded

We appreciate you choosing our used Subaru Outback and thank you for trusting us with your granddaughter’s financing. We understand how important clear communication on rates can be and are glad we could help. Enjoy many great drives together, and feel free to reach out if you need anything else.

April 18, 2026

Dealership Rating
Employee Rating

N/A Personnel was very helpful and courteous in all facets of the transaction. This is the 5th Subaru we have purchased since 2010. More

by MOOREG43
Recommend Dealer
Yes

Other Employees Tagged: Peter Rice

Apr 19, 2026

Subaru of Columbia responded

Thank you for choosing Subaru for the fifth time since 2010. We’re pleased Peter and our team could provide attentive and courteous support throughout your purchase. We look forward to assisting you again.

April 11, 2026

Dealership Rating
Employee Rating

Our experience was fantastic. Our salesman, Pete, was very knowledgeable and professional. He went over and above what we expected. From the bus Mgr, J R and the finance Mgr Mikey More

by Ronald_wright
Recommend Dealer
Yes

Other Employees Tagged: Peter Rice

Apr 11, 2026

Subaru of Columbia responded

Thank you for sharing your fantastic experience. We’re thrilled that Peter and our entire team treated you with such professionalism and courtesy. Enjoy your 2026 Subaru Forester Hybrid, and we appreciate your kind words!

April 01, 2026

Dealership Rating
Employee Rating

Attentive, efficient, no hassle Easy, friendly, low pressure. Thank you for making this an enjoyable visit. More

by stefsgotmail
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: A few people

Apr 01, 2026

Subaru of Columbia responded

It’s wonderful to hear your visit was attentive, efficient, and hassle free. We’re glad the process felt friendly and low pressure. Thank you for choosing Subaru. Peter

March 10, 2026

Dealership Rating
Employee Rating

They helped me get the vehicle I wanted. They also helped to knock the payments and interest down. Thanks to everyone involved. More

by brockw617
Recommend Dealer
Yes

Other Employees Tagged: Peter Rice

Mar 10, 2026

Subaru of Columbia responded

It’s wonderful to hear our team helped you secure the Chevrolet Malibu you wanted and negotiated a payment plan that fits your budget. Enjoy driving your Malibu, and let us know if there’s anything else we can do to assist.

January 10, 2026

Dealership Rating
Employee Rating

Every thing went well everyone was very professional great car buying experience well buy from them in the future More

by BARRY
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jan 10, 2026

Subaru of Columbia responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit.

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