Pete Cheng, GSM Goudy Honda I’m originally from Bangkok, Thailand, and moved to the United States with my family when I was 12 in 1984. I’ve called Southern California home ever since, and after attending Mark Keppel High School, Pasadena City College, and Embry-Riddle Aeronautical University, I began my career at Goudy Honda in 1995 as a Sales Consultant. I’m proud to be part of the Goudy family. I’m a super daddy of three kids, who I love watching grow and achieve amazing things—like excelling in competitive swimming and Taekwondo. I enjoy traveling the world with them so they can explore new cultures and learn from life’s diverse experiences. Outside of family and work, I’m an avid golfer and love spending time outdoors. I’m always looking forward to the next adventure, whether it’s in my career, my family’s growth, or discovering new places and cultures.
Read moreDealership Experience
31 yrs, 1 mo
Industry Experience
31 yrs, 1 mo
Specialties & Trainings
Private Pilot License
84 Reviews
Write a Review84 Reviews of Pete Cheng
October 23, 2026
⭐⭐⭐⭐⭐ An Amazing Experience at Goudy Honda in Alhambra Every time! 🥰 I keep coming back to Goudy Honda because of their incredible teamwork, outstanding customer service, and the way they always make me Every time! 🥰 I keep coming back to Goudy Honda because of their incredible teamwork, outstanding customer service, and the way they always make me feel like family! Pete and Art have always taken great care of me, and I can’t thank them enough for their continued support. Especially Pete this time around. Even when Pete was handling my lease, Art came by and said hello. Alfonso Cabral was like an uncle throughout the process! He was so knowledgeable, kind, and genuinely caring. And let’s be honest, I usually don’t enjoy the contract and paperwork portion of buying a car, but Mr. Bijan made that part absolutely painless! He made everything easy to understand and kept the process smooth and stress-free. The entire experience felt like visiting family. No hassles, no pressure, and no unnecessary runaround—just a great team that gets straight to the point and truly cares about their customers. And I absolutely LOVE my purchase! My Ash Green Honda Pilot TrailSport is AWESOME! 💚🚙 I couldn’t be happier! Thank you again to the exceptional Team at Goudy Honda in Alhambra for making this such a wonderful experience. You’ve earned every one of these five stars! ⭐️⭐️⭐️⭐️⭐️ If you’re thinking about purchasing or leasing a vehicle, do yourself a favor and go see this TEAM! You won’t regret it. They make you feel welcomed, valued, and like part of the family. ❤️ Goudy Honda, you have a customer for life! Thank you all so much! 🥰💚 Elizabeth Carreon a happy Goudy Honda customer. More
Other Employees Tagged: Alfonso Cabral , Mr. Bijian
October 25, 2025
I love coming to Goudy Honda, Kate is really professional and helpful. Leased 2 cars from her in 2024 and 2025. and helpful. Leased 2 cars from her in 2024 and 2025. More
Other Employees Tagged: Kate Sasomsup , Leo Orozco
August 01, 2025
I am beyond grateful to Irma for guiding me through the process of trading in my car. From start to finish, she was incredibly patient, kind, and professional. She took the time to answer all of my questio process of trading in my car. From start to finish, she was incredibly patient, kind, and professional. She took the time to answer all of my questions and made sure I felt comfortable with every step. What could have been a stressful process turned into a smooth and positive experience thanks to her support. With her help, I purchased a 2025 Honda CR-V Hybrid, and I couldn’t be happier with my decision. The car is exactly what I was looking for, and I truly appreciate the effort Irma put into making sure I drove away confident and satisfied. Thank you, Irma, for going above and beyond—I highly recommend her to anyone looking for excellent customer service and a stress-free car buying experience! More
Other Employees Tagged: Irma H Ramirez, Tito Puente
May 27, 2025
Very good customer service friendly staff good environment, explain everything clearly and I enjoy buying my cars from here. Thank you for helping me out always. environment, explain everything clearly and I enjoy buying my cars from here. Thank you for helping me out always. More
Other Employees Tagged: Michael DeVille, Irma H Ramirez, Jeffrey Borroto, Jeff Setiabudi, Allen Lee, Melannie Arce
February 26, 2025
Where do I start? It started with the sweetest girl Brandy! She was so kind! I was calling to inquire about a 2025 honda civic si and the sales team were in a meetin It started with the sweetest girl Brandy! She was so kind! I was calling to inquire about a 2025 honda civic si and the sales team were in a meeting. She wrote down my name and number for a sales associate to give me a call asap! Melannie reached out to me within 2 hrs and answer all my questioned over the phone and sent me pictures via text! She was also extremely sweet and very tentative. The picture she sent was of the car msrp with a 5k mark up price! Here's the best part, later that day after doing my research I called her letting her know about removing that 5k mark up and she told me immediately "I already did". For me, deal was done at that point! She super sweet, honest and very caring! She does whatever she can on her end to get into the car you want at the price you're comfortable with!! Best sales experience ever! Highly recommended dealership but most importantly Melannie and Brandy!! I wouldn't have bought my Honda if it wasnt for them!! Thank you! I wouldn't hesitate to buy another honda with Melannie! More
Other Employees Tagged: Tito Puente, Melannie Arce , BRANDY
August 02, 2024
It was a pleasure dealing with Kate when my friend Rick purchased his CRV Hybrid She was very knowledgeable and extremely helpful throughout the process. She answered all our questions and made sure we und purchased his CRV Hybrid She was very knowledgeable and extremely helpful throughout the process. She answered all our questions and made sure we understood all the features of the car. She was also very patient and friendly. Thank you Kate for the great customer experience. We appreciate and recommend all our friends to see you for any future purchases. More
Other Employees Tagged: Kate Sasomsup , Marvin
June 29, 2024
Melannie was very kind and helpful. She answered all our concerns and questions that we had especially since it was my first time buying a car. If you had to choose a sales consultant I She answered all our concerns and questions that we had especially since it was my first time buying a car. If you had to choose a sales consultant I would recommend Melannie. More
Other Employees Tagged: Melannie Arce
June 03, 2024
Jennifer was friendly, accommodating, and professional. Jennifer and her sales team never pressured us into a sale or made promises they didn’t keep. The whole Goudy team really helped us out and made us f Jennifer and her sales team never pressured us into a sale or made promises they didn’t keep. The whole Goudy team really helped us out and made us feel comfortable. More
Other Employees Tagged: Jennifer Rico, Bijan
April 22, 2024
Quick and great service! Was pleased with my new car. Would come back in the future. Was pleased with my new car. Would come back in the future. More
Other Employees Tagged: Kate Sasomsup
April 21, 2024
Great people to work with. I walked away from three dealerships because of unnecessary sales tactics and push to sign documents. This was the second Honda I purchased from the I walked away from three dealerships because of unnecessary sales tactics and push to sign documents. This was the second Honda I purchased from them, first time in 2015 and now in 2024. I would recommend them to my friend and family members. Thank you Goudy Honda team. More
Other Employees Tagged: Melannie Arce

