Paul DeAnda

Paul DeAnda blends his luxury fashion background with a natural flair for hospitality to craft standout automotive experiences. Having spent over eight years with indiGO Auto Group and a decade at Prada, Paul brings a refined, personalized touch to his role at Genesis of Palm Springs. His approach is grounded in tailoring each interaction to reflect the elegance of the Genesis brand while offering clarity, warmth, and deep product knowledge. Paul’s mantra “Sell the feeling, deliver the service, and the car will sell itself” guides everything he does. When not at work, Paul and his partner Josh enjoy hiking, paddleboarding, and discovering new adventures together in nature.