Mark Johnson

Deceptive Tactics and Wasted Time — Be Cautious I had an extremely frustrating experience with Rick Case Hyundai Duluth that felt like a clear bait-and-switch. I first saw a $500 used car coupon on th an extremely frustrating experience with Rick Case Hyundai Duluth that felt like a clear bait-and-switch. I first saw a $500 used car coupon on the dealership’s official website and submitted my contact info. I was contacted by Danial Liscano, who identified himself as being from Rick Case Hyundai. He never mentioned he was from a BDC (business development center) and not part of the local dealership sales team. He sent me an OTD quote of $28,596 for a used vehicle (see attached screenshot), though the online price showed $24,933. I clearly told him I wouldn’t pay for unnecessary add-ons like the Appearance Package and applied the $500 coupon. Based on the car’s age on the lot (over 6 weeks), I offered $23,500 OTD and was told by Danial that this should be possible if I came in. Taking his word seriously, I took time off from work, drove over an hour in bad weather, only to be told that Danial was not onsite. I was handed over to Eric, who had no context and gave me a higher quote than Danial’s — over $29,000 OTD. When I showed the messages, Eric tried to shift the blame, saying Danial didn’t formally agree, even though everything was in writing. Eventually, the GM got involved and blamed the BDC, saying they aren’t part of “his team.” He even falsely claimed the vehicle had only arrived 5 days ago, contradicting the online listing. Instead of taking ownership, he sarcastically offered me gas money (even though I drove an EV) and made a weak offer to reduce the price by $1–$1.5K — which doesn’t even cover the unnecessary markups they added. Bottom Line: This was a textbook bait-and-switch experience. The communication was deceptive, the in-person process was unprofessional, and the dealership took no real accountability for misleading a serious buyer. I lost over 6 hours of my time — all because of false promises made to get me through the door. Please be cautious before trusting online quotes or “BDC” reps from this dealership. I have screenshots but there is no option to attach them here. More

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