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Fernando Cruz

Overview Reviews (109) Inventory (433)

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Fernando Cruz

Sales Consultant

Paramount Kia of Hickory

1205 S Center St
Hickory, NC 28602

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5.0

109 Reviews

Overview Reviews (109) Inventory (433)

Languages Spoken

English

Spanish

5.0

109 Reviews

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This rating includes all reviews, with more weight given to recent reviews.

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109 Reviews of Fernando Cruz

August 26, 2026

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Employee Rating

They made my new vehicle purchase seamless, great experience! Thanks to Cruz and Randy for the help and expertise! experience! Thanks to Cruz and Randy for the help and expertise! More

by Jrhoney24

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Aug 27, 2026 -

Paramount Kia of Hickory responded

Your new Kia Telluride purchase felt seamless from start to finish. Hearing your praise and five-star rating means a lot to us.

Aug 28, 2026 -

Jrhoney24 responded

Jrhoney24@gmail.com

August 24, 2026

Dealership Rating

Employee Rating

We was very pleased and satisfied with our service, Mr. Cruz was right on it and made sure we walked out happy with a new car ,great team of employees there Cruz was right on it and made sure we walked out happy with a new car ,great team of employees there More

by dereckstarnes

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Nick Thomas

Aug 24, 2026 -

Paramount Kia of Hickory responded

Knowing that you were pleased and satisfied with our service means a lot to our team. We’re thrilled you drove away happy with your used Hyundai Elantra, and we look forward to serving you again.

August 24, 2026

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Employee Rating

Everyone was kind and worked very hard to make sure that my fiance and I had a great deal on a brand new vehicle my fiance and I had a great deal on a brand new vehicle More

by hunterstout30

Sales Price Transparency

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: David Hoover, Ryan Briggs

Aug 24, 2026 -

Paramount Kia of Hickory responded

Knowing that you and your fiance felt supported and secured a great deal on your new vehicle means a lot to our team. We hope you both enjoy every mile in it.

August 19, 2026

Dealership Rating

Employee Rating

My salesman was very helpful about choosing the vehicle type for me. I described what I wanted in a vehicle and the specific color and he got me everything I wanted. type for me. I described what I wanted in a vehicle and the specific color and he got me everything I wanted. More

by Melissa

Sales Price Transparency

Purchase Time

Finance Experience

Recommend Dealer

Yes

Aug 20, 2026 -

Paramount Kia of Hickory responded

Thanks, Melissa, for sharing about your experience with Paramount Kia of Hickory. We appreciate your business and hope to see you again soon!

August 18, 2026

Dealership Rating

Employee Rating

Cruz was fabulous and the whole process was super quick and painless. I would definitely recommend Paramount KIA! and painless. I would definitely recommend Paramount KIA! More

by Arwallace619

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Ryan Briggs

Aug 18, 2026 -

Paramount Kia of Hickory responded

Our team enjoyed guiding you through the purchase of your new Kia Sportage Hybrid. Hearing that the process was quick and painless is rewarding, and your recommendation means a lot to our team.

August 18, 2026

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Employee Rating

Fernando Cruz got me and my girlfriend squared away and corrected any misunderstandings. Very professional. corrected any misunderstandings. Very professional. More

by Christianz133

Sales Price Transparency

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Ryan Briggs, McKymron Ashley

Aug 18, 2026 -

Paramount Kia of Hickory responded

Your mention of Fernando’s professionalism and how he clarified any misunderstandings means a great deal to our team. We hope your Ford Mustang is a great fit for you both.

August 17, 2026

Dealership Rating

Employee Rating

Fernando Cruz was very nice and listened to what we were looking for. I liked the fact that he was not pushy. looking for. I liked the fact that he was not pushy. More

by Potterjm2004

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Ryan Briggs

Aug 17, 2026 -

Paramount Kia of Hickory responded

Your note about Fernando listening to your needs and keeping the process pressure-free means a lot to us. Enjoy every moment behind the wheel of your new Kia Sorento Hybrid!

August 13, 2026

Dealership Rating

Employee Rating

We had a very good experience at Kia of Hickory! Cruz and Evan were both very helpful and kind. Cruz and Evan were both very helpful and kind. More

by skeene117

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Evan Payne

Aug 13, 2026 -

Paramount Kia of Hickory responded

Thank you for the five-star rating! We’re happy Evan and our staff could make your visit welcoming and supportive.

August 13, 2026

Dealership Rating

Employee Rating

I enjoyed my experience with Paramount Kia- they were kind, respectful, managed their time well and had us taken care of in no time! kind, respectful, managed their time well and had us taken care of in no time! More

by nieveskylie3

Sales Price Transparency

Purchase Time

Recommend Dealer

Yes

Aug 13, 2026 -

Paramount Kia of Hickory responded

Hearing that you found our team kind, respectful, and efficient means a lot to us. We’re pleased we could get you into your Chevrolet Camaro so quickly.

August 13, 2026

Dealership Rating

Employee Rating

Very professional, well focused on what fits you very detailed , helpful, overall all first time great experience detailed , helpful, overall all first time great experience More

by brianaw721

Sales Price Transparency

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Randy Rosenbalm, Ryan Briggs

Aug 13, 2026 -

Paramount Kia of Hickory responded

Hearing that you found our professionalism, focus on your needs, and attention to detail so helpful means a lot to our team. We hope to see you again for another great experience.

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