Bob Brani
Bob Brani at Serra Ford Rochester Hills

Bob Brani

New & Used Vehicle Sales

Serra Ford Rochester Hills

2890 South Rochester Road
Rochester Hills, MI 48307

5.0
34 Reviews
5.0

34 Reviews

Write a Review

Dealership Experience

17 yrs, 6 mos

Languages Spoken

English English

34 Reviews of Bob Brani

March 04, 2026

Dealership Rating
Employee Rating

When I came in I found my salesman Bob Brani was gone from the dealership and I was a little disappointed. However I was pleased with my new salesman Lazer Voliaj. I was pleased with dealing with him a More

by javincent11
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Bruce Hanon, Lazer Volaj

Mar 08, 2026

Serra Ford Rochester Hills responded

Hello, we appreciate you taking the time to leave us this feedback. Please let us know if there is ever anything else we can do for you! Safe travels!

September 02, 2025

Dealership Rating
Employee Rating

Very easy to buy a vehicle with them they took care of everything no hassle More

by nathanriggs69
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Sep 07, 2025

Serra Ford Rochester Hills responded

Hi, we are happy we could make your experience a positive one! Safe travels!

February 25, 2025

Dealership Rating
Employee Rating

We have used our salesperson for many years and are always satisfied with the service. He went over all the options available and made the experience easy. More

by cu
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Mar 02, 2025

Serra Ford Rochester Hills responded

Hi, thank you for taking the time to leave us your response to our staff's outstanding customer service! Safe travels!

April 25, 2024

Dealership Rating
Employee Rating

Our experience with Serra Ford Rochester and Bob Brani was outstanding. Informative, very good at follow- up. We appreciate Bob’s patience, and helpfulness. More

by Vanconantw
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Apr 30, 2024

Serra Ford Rochester Hills responded

Hello, we are very happy to have provided you with such a positive experience! We are always more than happy to assist you if anything else comes up. Take care!

April 10, 2024

Dealership Rating
Employee Rating

Everything went great and easy for buying my Edge! Bob Brani is an outstanding salesperson! More

by rmmorandi
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Apr 19, 2024

Serra Ford Rochester Hills responded

Hi, thank you for taking the time to leave us your response to our Staff's outstanding customer service! We hope to be of service to you again! Take care!

August 03, 2023

Dealership Rating
Employee Rating

This dealership has a friendly knowledgeable staff that listens and helped me find the most suitable vehicle for me More

by dkeown
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Sep 09, 2023

Serra Ford Rochester Hills responded

Hi, we set high expectations for ourselves so it’s gratifying to hear you had a great experience with us. Thank you so much for being one of our valued guests and we look forward to your next visit!

February 24, 2023

Dealership Rating
Employee Rating

Bob Brani was help helpful! Highly recommend! F o r d f o r d f More

by boudakj
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Mar 07, 2023

Serra Ford Rochester Hills responded

Hi, thank you for taking the time to leave us your response to our Staff's outstanding customer service! Thanks again for the recommendation, and have an amazing day!

August 31, 2021

Dealership Rating
Employee Rating

We have been going to Bob for about 5 years. His experience at getting us the best deal possible for our budget keeps us coming back. More

by Debs
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Oct 30, 2021

Serra Ford Rochester Hills responded

Thank you! We are looking forward to seeing you again!

June 25, 2021

Dealership Rating
Employee Rating

This is the 2nd time we have purchased a car from Bob Brani @ Serra Ford and found him to be helpful, honest and excellent at his job. He makes the whole process seamless. Thank you for the top notch se More

by Deb & Alan S.
Customer Service
Friendliness
Price
Recommend Dealer
Yes

January 08, 2021

Dealership Rating
Employee Rating

I have worked with Bob Branni for years and trust him implicitly because he always puts the customers needs first. He is the ultimate professional, very gracious with this time, and always treats you li More

by Shari Purdie
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
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