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HoneyCar - Roanoke

Roanoke, VA

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Employees
Reviews
Vehicles
4.2
15 Reviews
At HoneyCar, we're rewriting the rules of the used vehicle industry, transforming the car-buying and selling experience into something truly extraordinary. Founded by Jake Sodikoff with a vision for providing The Sweetest Way to Buy or Sell your Car. With over 30 years of automotive excellence, Jake and his family also own Steven Nissan, Steven Toyota, and Steven Kia in Harrisonburg, Virginia. Now, we're taking our show on the road with two sweet locations in Winchester, VA and Roanoke, VA!
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2824 Franklin Road Southwest

Roanoke, VA

24014

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Showing 15 reviews

September 20, 2026

Very slick operators, smooth, gushy, but overpriced and disorganized. Gave a sloppy state inspection by their shop and overlooked bad front control arm bushings and tires, plus cleared a check engine ligh More

by jv49
Sales Price Transparency
Purchase Time
Recommend Dealer
No
Employees Worked With
Patrick Barnes
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Sep 20, 2026 -

HoneyCar - Roanoke responded

Thank you for taking the time to share your feedback. As the General Sales Manager, I’m disappointed to hear that your experience did not meet the level of service we expect to provide our customers. The concerns you’ve raised regarding the vehicle’s inspection, the registration and tag process, and your attempts to reach management are serious, and I understand why they would be frustrating. We take these matters seriously and would appreciate the opportunity to review what happened and address any outstanding concerns directly. Please reach out to me at your convenience so I can personally look into your experience and work toward a resolution. While we may not be able to address every detail of a customer’s experience in a public forum, we are committed to listening, taking responsibility where appropriate, and continually improving our processes. Thank you again for bringing these concerns to our attention. Nick Rambo General Sales Manager HoneyCar Roanoke 540-585-4411

May 14, 2026

This is a very shady dealership, run! The salesman are very shady and dishonest, do not trust them. More

by 20pntbuck
Recommend Dealer
No
Employees Worked With
Travis and David
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February 15, 2026

Went in with my daughter so she could possibly purchase a car and ended up leaving with her new car and a truck for us! Very enjoyable experience. Thank you David P. for all your help! They were all amazing! More

by boothbusiness08
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Pitts
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November 11, 2025

I encountered dedicated employees that worked together and efficiently to make my car buying experience a very pleasurable experience! More

by Dpittz
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nicole
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November 11, 2025

Everyone is so friendly and they make the car buying process so easy! I wouldn't go anywhere else. More

by JimF
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nicole, David
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