I purchased my 2025 Kia Soul from this dealership with the help of salesmen, Mr. Edward Bell. He was attentive to my needs and helped find the perfect vehicle for me! He took the time to answer all my questions and never made me feel rushed to make a decision. He made buying a car fun and easy. I would highly recommend this dealership to anyone in the market.

Simply Amazing service! Thanks Aksel! You know your cars but most importantly your confidence in your work is admirable!

What can we say except WOW! My daughter and I had such an incredible experience at University Kia of Durham—not once, but twice. About a month ago, we purchased a brand-new 2027 Telluride, and from day one, the experience was exceptional. Our salesperson, AJ, was absolutely phenomenal. He listened carefully to what my daughter needed, answered every question, and helped us find the perfect Telluride at a price and package that worked for us. We never felt pressured—only supported and valued as customers. Then the unexpected happened. Only two weeks after driving home in her beautiful new Telluride, my daughter was sideswiped by a young driver and her vehicle was declared a total loss. We were heartbroken. After just finding the perfect car, she suddenly had no transportation and had to start all over again. Once the insurance process was completed, there was no question where we would go—we returned to University Kia of Durham. On May 30th, we met with Thomas, and once again the dealership exceeded every expectation. Thomas handled the entire process with professionalism, compassion, patience, and true customer care. He worked with us to get my daughter into another brand-new 2027 Telluride and made what could have been a stressful experience feel seamless and positive. Buying one vehicle is one thing—but when life threw us a curveball, this dealership proved that their customer service doesn’t end after the sale. They stood by us and delivered the same outstanding experience a second time. We truly believe we received one of the best deals in town along with top-tier customer satisfaction. If you’re looking for a dealership that treats you like family and goes above and beyond before, during, and after the purchase, we highly recommend University Kia of Durham. Two Tellurides. Two amazing experiences. Thank you to AJ, Thomas, and the entire team!

The dealership, and our salesman, Jonte Bryant, made my purchasing a car the least stressful I had ever known. The atmosphere was pleasant, and not once did I feel any stress concerning a decision.

ROCK and the team at University Kia are great. Second time we’ve been up there and will always go back. They not only provide a low-pressure sales experience, but An easy one as well. Rock was especially attentive and thoughtful about the entire process for me and my family. I really appreciated his understanding of the car we were looking at, as well as what it really means to help people make a wise decision for such a large investment. I would highly recommend Rock as a sales representative, but also the entire university Kia team. Thank you guys for an awesome experience!

I had a terrific experience with University Kia of Durham. This is the second car I bought from them!! They are always professional, listening, and patient with me and all my questions as a Senior. I also have found the Service Dept to be helpful and understanding and accommodate my needs. I am a very satisfied customer