Zack Roberts
Zack Roberts at Heritage Ford

Zack Roberts

General Sales Manager

Heritage Ford

1600 Shelburne Rd.
South Burlington, VT 05403

Contact Me
4.8
88 Reviews

I grew up in Rutland County, I have always had a passion for vehicles and enjoy talking to people so naturally I ended up in the car business. Growing up in a small town taught me how important it is to take care of people because your word and reputation mean everything. When I am not at work you can catch me outdoors no matter what the season whether its fishing, hiking, or even snowmobiling. Love being a Vermonter.

Dealership Experience

6 yrs, 7 mos

Industry Experience

10 yrs, 4 mos

Languages Spoken

English English

4.8

88 Reviews

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88 Reviews of Zack Roberts

November 07, 2025

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Employee Rating

Awesome team at Heritage to work with. They make the impossible happen. I am so happy with them and my new car. I will always visit them first when looking for a new car. More

by Susan Colburn
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes
Nov 10, 2025

Heritage Ford responded

Susan, Thank you for taking the time to share your feedback, and for making Heritage Ford your dealership of choice! We are pleased to hear that you enjoyed working with Jake and our team to shop for your new Explorer, and that everything went smoothly for you. We look forward to seeing you in the service department when it's time for your next scheduled maintenance visit, Until then, safe travels!

November 05, 2025

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I had another dealership approach me about trading vehicles. I wasn't completely happy with them so I went back to Heritage and they were able to make a great deal happen. The best people to work wi More

by Susan Colburn
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Nov 06, 2025

Heritage Ford responded

Susan, Thank you for taking the time to share your feedback - We are pleased to hear that you enjoyed working with Jake and our team to shop for your new Explorer, and that everything went so smoothly for you! We look forward to seeing you in the service department when it's time for your first scheduled maintenance visit, Until then, safe travels and enjoy your new Explorer!

November 02, 2025

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The people I worked with were fantastic I couldn’t have asked for nicer more helpful people I would absolutely recommend Heritage to everyone I know More

by lindamontgomery150
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Theresa Moss, Olin Brown

Nov 03, 2025

Heritage Ford responded

Linda, Thank you for taking the time to share your feedback - We are so glad to hear that you enjoyed working with Olin and our team to shop for and bring home your new Bronco Sport, and that everything went smoothly for you throughout the process! We look forward to seeing you in the service department when it's time for your first scheduled maintenance visit, Until then, safe travels!

November 01, 2025

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Very professional and welcoming. I had a very positive experience, every employee was super helpful very considerate. More

by Logan
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Theresa Moss, Olin Brown

Nov 03, 2025

Heritage Ford responded

Logan, Thank you for taking the time to share your feedback - We are pleased to hear that you enjoyed working with Olin and our team to shop for your new Ford, and that everything went smoothly for you! We look forward to seeing you in the service department when it's time for your first scheduled maintenance visit, Until then, safe travels!

October 14, 2025

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Bill LaBonte was fantastic at letting me focus on the one pre-owned car I was interested in. My daughter and I took it out for maybe an hour. He was fabulously knowledgeable about every question I had. It More

by Logan
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Bill LaBonte, Theresa Moss

Oct 15, 2025

Heritage Ford responded

Logan, Thank you for taking the time to share your feedback - We are so glad to hear that you enjoyed working with Bill, and that he was able to help make sure your new Ford was the perfect fit for you! We look forward to seeing you in the service department when it's time for your first scheduled maintenance visit, Until then, safe travels!

September 25, 2025

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JD is awesome I just love that he is very knowledgeable about my Ford Explorer. More

by pookies562
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Sep 25, 2025

Heritage Ford responded

Thank you for taking the time to share your feedback - We are so glad to hear that you enjoyed working with JD to shop for your new Ford, and that everything went smoothly for you! We look forward to seeing you in the service department when it's time for your first scheduled maintenance visit, Until then, safe travels and enjoy your new Explorer!

Sep 25, 2025

pookies562 responded

🤩

July 28, 2025

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Excellent service and friendly staff and I would highly recommend this dealership for car buyers. More

by Prob
Recommend Dealer
Yes
Jul 28, 2025

Heritage Ford responded

Thank you for taking the time to share your feedback - We are so glad to hear that you enjoyed working with Zack and our team to shop for your new Toyota, an that everything went smoothly for you! We look forward to seeing you in the service department when it's time for your first scheduled maintenance visit, Until then, safe travels!

July 14, 2025

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My attempted purchase with this dealer was without a doubt the worst experience I have ever had with a dealership. I wanted to purchase a Maverick hybrid. I knew they were in demand and there would be a More

by mpgreen
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Marc Halliday

Jul 24, 2025

Heritage Ford responded

Mark, Thank you for taking the time to share your feedback about the Ford Maverick Hybrid you ordered with us in November of 2024. First and foremost, we would like to apologize for any inconvenience that was caused during this process. Our goal at Heritage Ford is to always provide exceptional customer service, and we understand that in this case we fell short of our expectations. We have been escalating the issue with Ford to find out why your order was not processed accurately. In an effort to minimize the possibility of this kind of incident happening in the future, we have instituted new protocol, and will be checking on new orders frequently to ensure they are produced accurately. Unfortunately, are unable to offer long term loaner vehicles here at Heritage Ford. As a temporary solution, we were prepared to offer you the Maverick that arrived, until which the correct truck had been built and delivered. We of course would have absorbed the depreciation of that vehicle because the errors in the original order were not yours as the customer. We appreciate the opportunity to earn your business. If you have any questions, or would like to discuss this further, we would like to invite you to contact our General Sales Manager, Zack Roberts. He can be reached directly at (802) 865-8263. Thank you again for your feedback, and we look forward to hearing from you

Jul 25, 2025

mpgreen responded

This response from the dealer is disingenuous and dishonest. When they told me I could purchase the improperly ordered vehicle and trade it in when the correct vehicle arrived, I brought up the issue of depreciation with both the sales associate and the sales manager, Marc Halliday. There was no offer to absorb the depreciation or any trade-in price guarantee. They simply said they would make me "a good deal". Hardly a trustworthy indemnification against any loss I would incur for their and Ford's error.

July 08, 2025

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I have bought my last three vehicles from Heritage Ford. The Customer Service is wonderful. I worked with Ryan Fish and Theresa Moss this last one. Of course Zack Roberts is a wonderful and kind to work wi More

by p.a.gregoire-65
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Theresa Moss , Ryan Fish

Jul 08, 2025

Heritage Ford responded

Thank you for taking the time to share your feedback - We are so glad to hear that you have enjoyed working with our team to shop for your vehicles over the years, and that Ryan and Theresa were able to make your most recent shopping experience another smooth and enjoyable one! We look forward to seeing you in the service department when it's time for your next scheduled maintenance visit, Until then, safe travels!

May 30, 2025

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The staff was friendly, knowledgeable and professional. I let them know that I had limited time available and they expedited the process beyond my expectations. More

by Jeff
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Theresa Moss , Conor Donahue

May 30, 2025

Heritage Ford responded

Jeff, Thank you for taking the time to share your feedback - We are so glad to hear that you enjoyed working with Conor and our team to shop for your new Ford, and that everything went smoothly for you! We look forward to seeing you in the service department when it's time for your first scheduled maintenance visit, Until then, safe travels!

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