William Routon
William Routon at Foundation Kia
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William Routon

General Manager

Foundation Kia

11201 W Interstate 70 Frontage RD N
Wheat Ridge, CO 80033

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2 Reviews

I began my automotive career in 1998, the same year I married the love of my life. Since then, I’ve been committed to delivering exceptional customer service and building strong dealership teams. I moved into management in 2003 and have worked at ten new-car franchise dealerships, representing seven brands in Denver and Miami. I also spent three years as an Auto Broker, gaining valuable insight into the car-buying process and reinforcing my belief that customer satisfaction is key to success. In 2015, I graduated from the National Auto Dealers Association’s (NADA) Academy with a certificate in Dealership Management. Now, as General Manager of Foundation Kia, my goal is to build a dealership known for trust, transparency, and top-tier service. Whether you're buying, selling, or just exploring, my team and I are here to help.

Dealership Experience

6 mos

Industry Experience

27 yrs, 1 mo

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2 Reviews

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2 Reviews of William Routon

February 03, 2025

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Employee Rating

Buyer Beware! ! Car has a clearly illegally bald tire that they are claiming is legal. They refuse to replace the tires.. Be aware of the $799 unwanted Lojack fee t More

by Madbuyer
Recommend Dealer
No
Feb 20, 2025

Foundation Kia responded

Let’s set the record straight. Tire Tread Measurement: You’re wrong. The legal limit for tire tread depth in Colorado is 2/32, not 5/32. Our measurement of 5/32 is well above that. Your so-called "evidence" is a misleading penny test taken at an angle, which is NOT an accurate way to measure tread depth. We use professional tools, not random pocket change. We have photos as well, but it doesn't appear Google allows us to post them in a review. Lojack & Repossession: The claim that we add Lojack to "track customers for repossession" is absurd. Lojack is a theft recovery system, not a repo device. Once a vehicle is sold, only the end user has access to it—NOT the dealer. Do some research instead of making illegitimate false claims. The Test Drive Incident & Lojack’s Real Purpose: We offer test drives without a salesman present as a convenience, but we also like to know where our cars are when someone promises to be back in 30 minutes and then doesn’t return for over an hour. You took the car at 3:15 PM, committed to returning by 3:45 PM, and at 4:45 PM—still gone—you were rude when my salesman followed up. That’s exactly why dealers and customers alike benefit from Lojack: knowing where a vehicle is when it’s unexpectedly missing. Fees: Every dealership has a handling fee—it covers costs associated with titling, registration, and documentation. If that’s a problem, then perhaps buying from a licensed, regulated dealership isn’t for you. Your review is full of falsehoods and exaggerations. We take transparency seriously, but we won’t sit back and let baseless accusations go unchallenged. ~ Will Routon, General Manager @ Foundation Kia

November 20, 2024

Dealership Rating
Employee Rating

I recently purchased a vehicle from Foundation Kia in Wheat Ridge, Colorado, and I feel compelled to share my experience due to the deceptive tactics used during the transaction. I was clear that I wa More

by rbdeli
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Ricky Ochoa, Kaila Hernandez

Nov 24, 2024

Foundation Kia responded

Thank you for sharing your concerns with us. First and foremost, I want to apologize for the experience you’ve described and any frustration or disappointment it caused. At Foundation Kia, we strive to provide honest and transparent service, and it’s disheartening to hear that your experience did not reflect these values. Unfortunately, since your review does not include your name, I’m unable to look into the details of your transaction to address your concerns directly. I believe you may have left a voicemail regarding this matter, but regrettably, the message was accidentally deleted before I could note your contact information. I sincerely apologize for this and want to assure you that I am committed to resolving your concerns. Regarding your points: we do not engage in deceptive or unethical practices, and we value every customer’s trust. While sales tax savings are indeed determined by state law, we strive to explain these benefits clearly during the transaction. Additionally, we aim to ensure all optional products like LoJack are thoroughly discussed, so I’m disappointed to hear that this was not your experience. I’d like to work with you to review your transaction and address any discrepancies or concerns. Please reach out to me directly at your earliest convenience so we can discuss this further. You can contact me at (303) 463-1210 or wrouton@foundationauto.com. Thank you for bringing this to my attention, and I truly hope we can work together to find a resolution that leaves you more satisfied with your experience. Sincerely, Will Routon General Manager, Foundation Kia

Nov 24, 2024

rbdeli responded

William, you have my email. I never got a response on my second email to you over a week ago when you got back into town. You were going to discuss this with Ricky, the sales manager, the day you got back. I did not get a reply. My name is Rob and I purchased the Sportage on November 2nd. I will be glad to upgrade the reviews I’ve left if and when I hear back. Thank you for your response.

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