Victor De La Rosa

I'm writing this review as the parent and co-signer of my 19-year-old son, who recently attempted to purchase his first vehicle from Ford of Upland. What should have been a proud milestone quickly turned int 19-year-old son, who recently attempted to purchase his first vehicle from Ford of Upland. What should have been a proud milestone quickly turned into a frustrating and eye-opening experience. My son initially spoke with Kevin Paz and simply asked for the dealership’s best out-the-door (OTD) price on a 2025 Ford Maverick — a truck that’s been sitting on their lot for over 240 days. Instead of providing the requested price, Kevin pressured my son to give his best offer first. When my son repeated that he just wanted their best number — reminding him that the buyer doesn’t need to make the first offer — Kevin abruptly said “OK then” and hung up on him. A few minutes later, Victor De La Rosa, another sales consultant, called back. Once again, my son requested an itemized OTD price. Eventually, a so-called “itemized” price sheet was sent — padded with excessive and unjustified dealer add-ons which was a classic example of a bloated and padded offer sheet. Filled with add-ons like: 3M Shield Package – $695 Nitrogen-Filled Tires – $595 (for air you can get at any gas station!) Theft Coding – $595 Premium LoJack – $995 Factory Security Upgrade – $495 Windshield Protection – $395 Other Non-Tax Fees – $604.75 Most of these fees were never disclosed upfront and appeared clearly designed to inflate what was advertised as a highly discounted internet price — which, after these additions, was no deal at all. He was informed that these dealer add-ons could not be removed, discounted, or credited. Despite all this, my son still attempted to work with them. Eventually providing a price he was willing to pay. Victor replied that they were too far apart and told him to choose another vehicle from their stock. My son made it clear he was not interested in any other vehicle, and Victor then came back with a counter offer. After some negotiating, a verbal agreement was reached. My son emphasized that he was a serious buyer and was prepared to drive up from Mission Viejo that same day. He then mentioned he also qualified for Ford’s $750 College Student Recognition rebate, which is a manufacturer-paid incentive — not a dealer discount, which is reimbursed back to the dealer by Ford. He reasonably asked for a signed, itemized breakdown with the rebate included (a standard and reasonable request for any buyer) to move forward with the purchase. His response from Victor was, “How long will it take you to be here?” My son then asked for a signed, itemized breakdown with the rebate included again. That’s when things took a turn: Victor suddenly reversed course, claiming the acceptance text was an auto reply, even though it was on a personal cell phone number, and they were “too far apart,” despite already agreeing to the price. Victor then accused my son of “asking, asking, asking and not giving anything in return” — which is absurd, since we had negotiated a price that was supposedly accepted by the manager and simply wanted it documented in writing. This entire experience felt like a case of price manipulation and bait-and-switch, wrapped in condescension and unprofessionalism. They wasted our time and insulted a young, informed buyer who came to the table with a serious, no-nonsense offer. That said, there’s no loss to us. We’ll take our cash elsewhere — to a dealership that values honesty, respect, and transparency. If you’re wondering why their 30+Mavericks have been collecting dust for nearly a year, now you know. Ford of Upland relies on high-pressure sales, padded fees, and manipulative behavior. Avoid Ford of Upland if you expect integrity or fair treatment. More

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Victor was amazing, we are a bilingual family and he explained thoroughly in English and Spanish. He was accommodating asked a lot of questions about what we were looking for in a car and what we were explained thoroughly in English and Spanish. He was accommodating asked a lot of questions about what we were looking for in a car and what we were expecting to pay. We were purchasing a car for my daughter and he was able to meet her needs and addressed all of her concern. The entire staff from manager to the fiance staff were extra attentive and ensured we understood every detail of our purchase. Amazing experience. Would highly recommend the dealer and working work Victor, he was awesome. He understood all of our worries and eased my daughter into her first car purchase...good positive attitude. Highly recommend him and the dealer. More

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Victor was nice, helpful and patient. He made sure I was gonna leave in a new car. He made sure I was gonna leave in a new car. More

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This was the Best truck buying experience I’ve ever had, helpful friendly staff. Thank you helpful friendly staff. Thank you More

by Earredondo54 Verified Customer Verified Customer

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Victor & the whole team at upland ford were amazing, knowledgeable & took their time answering all our questions. Overall we had a great experience & would recommend Victor & upland ford. knowledgeable & took their time answering all our questions. Overall we had a great experience & would recommend Victor & upland ford. More

by terivalenzuela Verified Customer Verified Customer

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Kevin was amazing and was a great help, the staff was friendly and answered all the questions we had. friendly and answered all the questions we had. More

by andrewmoreno2006 Verified Customer Verified Customer

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My first time at this dealership and I am impressed! The manager Alex Stoeber went above and beyond to ensure customer satisfaction. My sales guy was Victor Delarosa and he is easily my favorite sales g The manager Alex Stoeber went above and beyond to ensure customer satisfaction. My sales guy was Victor Delarosa and he is easily my favorite sales guy of all time. Everyone was friendly, establishment is clean, and good amount of inventory. I will definitely be back just to work with both of them again. More

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Fast Efficient pleasurable experience that was topped off by great customer service i highly recommend by great customer service i highly recommend More

by nickselectricca@yahoo.com Verified Customer Verified Customer

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It was a great choice to come here because the service with Victor was excellent and the place has an incredible structure and several vehicle options with different prices. with Victor was excellent and the place has an incredible structure and several vehicle options with different prices. More

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Victor was very friendly and helpful. Along with the finance dept. It felt like they really worked with us and gave us the best deal that they could have. Thanks Again.! Along with the finance dept. It felt like they really worked with us and gave us the best deal that they could have. Thanks Again.! More

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