Tom Krell
Tom Krell at Bozard Ford Lincoln

Tom Krell

Internet / Leasing Manager

Bozard Ford Lincoln

540 Outlet Mall Blvd
St. Augustine, FL 32084

5.0
420 Reviews

Tom was born in Frankfurt, Germany. He moved to the U S in 1977 and has lived in the greater Jacksonville area since 1993. Tom and his wife Kathy, enjoy spending their time off experiencing all St Augustine has to offer. Tom has been in the automotive business for 30 years and is a great addition to our team.

5.0

420 Reviews

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Dealership Experience

16 yrs, 1 mo

Industry Experience

32 yrs, 3 mos

Specialties & Trainings

Single Point of Contact 2023-

Salesman of the Year 2013

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420 Reviews of Tom Krell

June 03, 2026

Dealership Rating
Employee Rating

I’ve purchased or leased 14 Lincoln / Ford but Bozard was the easiest to deal with much better than Gary Yeoman More

by gjgman
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Recommend Dealer
Yes
Jun 03, 2026

Bozard Ford Lincoln responded

We appreciate you choosing us for your 14th Lincoln or Ford purchase and are glad this experience felt easiest. Enjoy your new Ford Explorer. Tom

April 08, 2026

Dealership Rating
Employee Rating

This is my second time purchasing a vehicle from Tom and exceeds expectation is an understatement. He takes the time to make sure everything is right, he listens and it shows that he cares about his custome More

by piperc
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Apr 08, 2026

Bozard Ford Lincoln responded

Thank you for choosing Tom again for your second new Ford Maverick. We’re pleased he took the time to get every detail right and showed he cares. We appreciate your loyalty and look forward to working with you again.

January 05, 2026

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The whole experience was by far top notch! My sales consultant, Tom Krell, went above and beyond to find me the right vehicle and delivering it to me. Finance Team made is super easy doing ev More

by MCOMBS5
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Nick Ray

Jan 05, 2026

Bozard Ford Lincoln responded

Thank you for choosing Bozard Ford Lincoln. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again!

December 29, 2025

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Spencer and Tom were awesome the entire process was quick and easy and I love my new truck. More

by Andr5731
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Recommend Dealer
Yes

Other Employees Tagged: Bob Caruso, Spencer Santiago

Dec 29, 2025

Bozard Ford Lincoln responded

We are so glad that we had the opportunity to work with you, and that our team could make this a top-notch experience. We look forward to continuing to serve you in the future!

December 12, 2025

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My salesman was awesome! Service not so good. Truck was damaged by Bozard and still not fixed. More

by varsity811
Sales Price Transparency
Purchase Time
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Recommend Dealer
Yes
Dec 12, 2025

Bozard Ford Lincoln responded

We're sorry to hear that your visit didn't meet the high standards that guests have come to expect from our dealership. If there's anything we can do to resolve the issue or if it's possible to discuss your visit in more detail, please feel free to contact us directly or let us know the best way to contact you, and we will reach out. We'd love to get to the bottom of this and turn things around for you.

November 01, 2025

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Awesome place, people and cars. They really have nice cars. Clean staff friendly. Big .cars. More

by miriamlolonkwe
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Recommend Dealer
Yes

Other Employees Tagged: Ricky Dotson, Devin Delle Donne

October 27, 2025

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Employee Rating

I have purchased my last 2 cars from Bozard and I have been impressed each time. Tom Krell has been my sales agent each time and has delivered exactly the car I wanted. Everyone I have come in contact wit More

by sdfulp
Sales Price Transparency
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: James Oldham

September 18, 2025

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Employee Rating

The experience was positive. Everyone there is friendly and helpful. The car buying process is not always fun but Bozard made it a pleasant experience. It was like working with a More

by randi.layne.m
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Stone Riddle

September 10, 2025

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Employee Rating

It was a great experience. Tom and Thomas were very helpful when I needed to leave the truck to have them fix a few issues. More

by bcmamie
Sales Price Transparency
Trade-in Experience
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Thomas Habhegger

August 20, 2025

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Employee Rating

Great buying experience. Many friendly employees. Clean showroom, very good inventory to see and select from. More

by hmpj80
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
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