Todd Navarro

I recently purchased a 2024 Ford Bronco Raptor from this dealership on July 6, 2025, trading in my 2021 Land Rover Defender First Edition. While the test drive and initial interaction with my salesperson, T dealership on July 6, 2025, trading in my 2021 Land Rover Defender First Edition. While the test drive and initial interaction with my salesperson, Todd, were fine, the overall experience quickly took a turn for the worse during the trade-in and negotiation process. Todd presented a trade-in offer of $30,756, which was significantly below the $35,000 fair value listed on Kelley Blue Book. I expected some negotiation, but the lowball offer and the justification that “we go by what we can sell it for, not KBB” felt like a typical dealership tactic. He also claimed the tires were bald and the windshield needed replacement — a familiar excuse I’ve heard from dealers before. When I offered to fix the windshield through my insurance to get a better trade-in value, Todd said that would help. I proposed $33,250 as a more reasonable value, and then a manager named Keegan entered the process. His demeanor came off as arrogant and dismissive. I showed him comps of my exact vehicle listed for $42,000 with more mileage, and he still refused to match my requested value. As I was about to walk away and head to another dealership, Keegan returned, claiming he got me $33,308 for the trade. That seemed like a decent compromise, and I agreed to move forward. Unfortunately, it turned out to be a bait-and-switch. When I sat down with Shelby to finalize paperwork, I noticed the trade-in value was still listed as $30,756. Shelby explained that the extra ~$3,000 I was told I’d receive was actually tax savings from the deal — not an increase in trade value. This was incredibly misleading. Keegan had made it sound like I was getting a better deal on my trade when in fact, I wasn’t. Worse still, once I raised the concern, Todd and Keegan were nowhere to be found. My Land Rover was already gone, along with the keys, and nobody seemed to have any answers. If you read other one-star reviews, you can see this is their pattern of dishonesty and if you look them up on Dealer ratings.com you will even see their managements canned response. They don't even have the dignity to respond personally to bad reviews. DO NOT BUY A CAR HERE More

Report | Print