The Starling family has proudly served Central Florida’s automotive needs since 1948. Before becoming the Chevrolet dealer in Kissimmee, Carroll Starling worked with Commercial Credit in Orlando, helping local dealers and retail customers secure vehicle financing. In addition to leading the Chevrolet dealership, Carroll served over 12 years as a Kissimmee City Commissioner and played a role in the early development of Walt Disney World, helping to shape the transformation of Central Florida.
His son, Alan Starling, took over in 1975 at just 26 years old after returning from military service. As Central Florida's population rapidly grew through the 70s and 80s, so did the Starling automotive business. Alan followed in his father’s footsteps with deep community involvement—serving on the Greater Orlando Aviation Authority (twice appointed by the Governor) and leading the Economic Development Council. His leadership extended nationally when he was elected Chairman of the National Automobile Dealers Association (NADA) in 2003.
Today, the third generation of the Starling family—Jack, Walker, and Andrew—continue the legacy across Central Florida. They each operate and lead Starling Chevrolet Cadillac in DeLand, Starling Chevrolet in Orlando, and Starling Chevrolet GMC in St. Cloud, ensuring the family tradition of excellence continues for generations to come.
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