
Simone Durbin
General Manager
Jaguar Land Rover West Columbia
12500 New Car Drive
Clarksville, MD 21029
Dealership Experience
1 yr, 10 mos
Industry Experience
29 yrs, 1 mo
Specialties & Trainings
Range Rover Certfied
Bentley Certified
Aston Martin Certified
Audi Certified
Mercedes Benz Certified
18 Reviews
Write a Review18 Reviews of Simone Durbin
May 28, 2025
Review of Jim Coleman Jaguar Sales Experience Positive Aspects Let me begin by acknowledging the professionalism and warmth of the team members I interacted with. From the initial communication to finali Aspects Let me begin by acknowledging the professionalism and warmth of the team members I interacted with. From the initial communication to finalizing the purchase, every staff member I encountered was courteous, empathetic, and genuinely tried to help resolve the situation. Special thanks to Debi, Simone, and Mike Areata for stepping in and seeing things through. Despite the tension of the situation, their handling of the matter was respectful, and I left feeling valued, which speaks volumes about the character of the individuals representing the dealership. Frustration with the Online Purchase Workflow That said, I encountered a significant and unnecessary hurdle that severely undermined the efficiency and intent of completing an online vehicle purchase. I had chosen to initiate the purchase through CarGurus and submitted all necessary financing and documentation well in advance of my scheduled appointment. This should have secured the vehicle and minimized time spent at the dealership — as advertised. Unfortunately, while en route and after confirming my appointment, I learned from my sales contact, JD, that the car I had effectively purchased online was being sold to another customer — just minutes before my arrival. It wasn’t until two hours later that I was informed the other buyer's financing had fallen through and I could proceed with the purchase. This lack of coordination between the dealership and the third-party platform not only caused unnecessary stress and confusion but also undermined trust in the online buying process — something that’s supposed to make things easier for everyone involved. Root Cause and Recommendations Primary Issue: There appears to be a gap in the dealership’s internal workflows that prevents timely reservation or flagging of a vehicle once a customer completes key online purchase milestones through third-party platforms like CarGurus. Recommendations for Improvement: Real-Time Vehicle Locking System: Implement an internal policy and tech solution that places a temporary hold on a vehicle once financing and buyer intent are confirmed through a partner platform. Even a 2–3 hour hold window would provide protection for both the buyer and the dealership until in-person processing is completed. Clear Cross-System Integration Protocols: Work closely with platforms like CarGurus to ensure that dealership systems receive automatic alerts or flags when a customer completes a financing step, selects a vehicle, and confirms an appointment. This integration would help avoid miscommunications or double-sales scenarios. Internal Communication Playbook: Sales staff should be fully briefed when a customer has completed a remote purchase process. JD, while courteous, seemed unaware of the purchase status and the dealership's obligation to honor the transaction, which delayed the resolution and created an awkward interaction. Customer Escalation Pathway: Give customers a clear point of contact (e.g., Customer Experience Manager) when issues arise mid-purchase, especially for online transactions. Empower that person to step in quickly and proactively rather than relying on the customer to seek out help. Set Expectations Transparently: Online buyers should receive confirmation that their vehicle is officially held, or if not, they should be informed of that upfront. Misleading buyers into believing a vehicle is secured when it isn’t is not only frustrating — it erodes brand trust. I walked away with the car I had hoped to buy, and I’m genuinely grateful for the effort your team put in to make that happen. However, the path to get there was rocky and avoidable. In today’s digital-first retail world, customers expect that an online transaction holds the same weight and assurance as any in-person process — and rightly so. More
Other Employees Tagged: Mike Arata, James Duncan, Debi Bell
May 28, 2025
Hats off to Will Brown, John Goldring, Debbie Bell and Simone Durbin as this was an absolutely exceptional buying experience Simone Durbin as this was an absolutely exceptional buying experience More
Other Employees Tagged: John Goldring, Will Brown, Debi Bell
May 14, 2025
It was a pleasure working with the dealership. Everyone was great. Will definitely return again. Everyone was great. Will definitely return again. More
Other Employees Tagged: Marcus Dominguez, James Duncan, Debi Bell
April 12, 2025
Exceptional experience. Love my vehicle. Will tell the world about your dealership! Many thanks for your help. Love my vehicle. Will tell the world about your dealership! Many thanks for your help. More
Other Employees Tagged: Aria Teherani
January 05, 2025
Experienced associates, welcoming GM, we've bought two vehicles from this dealership and have had two service experiences, all excellent and accommodating. Would recommend for Jaguar, Land Rover, and luxu vehicles from this dealership and have had two service experiences, all excellent and accommodating. Would recommend for Jaguar, Land Rover, and luxury vehicles generally. More
Other Employees Tagged: Aria Teherani, Will Brown, Marcus Dominguez, Tom Matthews, Bradley Mace
January 03, 2025
We use them for all our service and parts needs and their service is top notch! Would recommend to anyone! service is top notch! Would recommend to anyone! More
Other Employees Tagged: John Goldring, Will Brown, Donald Bonsu, Marcus Dominguez, Mike Arata, Tom Matthews, Tara Kitzinger, Bradley Mace , Amber Jenkins
December 28, 2024
I was very pleased with the salesman, manager, finance person and everyone at the dealership. person and everyone at the dealership. More
Other Employees Tagged: Donald Bonsu
October 18, 2024
Great salesman customer service from Aria! He communicated very well even though it was a remote purchase. Made sure the purchase went smoothly and answered all questions! Great dealership tha He communicated very well even though it was a remote purchase. Made sure the purchase went smoothly and answered all questions! Great dealership that goes above and beyond. More
Other Employees Tagged: Aria Teherani
September 05, 2024
The best dealer in our area, hands down! The folks there are awesome, & do everything they can, from start to finish, & beyond, to make the experience the best that it can be. Absolutely rec The folks there are awesome, & do everything they can, from start to finish, & beyond, to make the experience the best that it can be. Absolutely recommend them to anyone looking for a new vehicle! More
Other Employees Tagged: John Goldring, Will Brown , Tiffany Lipscomb
August 08, 2024
Thank you to Simone/Joe /Fernando and Leon. Very kind and helpful.... I love my RR. Kelly, Very kind and helpful.... I love my RR. Kelly, More
Other Employees Tagged: Donald Bonsu , Fernando Shirazi, Joe and Leon



