

My name is Rojuel, was born and raised in Jamaica. For the first 9 years of my professional life, I dedicated myself to teaching high school students, guiding them through their academic journey and helping shape their futures. While I found great fulfillment in education, my lifelong passion for cars eventually led me down a different path. Eight years ago, I transitioned into the automotive sales industry, where l've been able to merge my love for vehicles with my talent for helping others. During this time, I have excelled in connecting customers with the right cars and building lasting relationships through trust, transparency, and excellent service. Though my career shifted from the classroom to the showroom, the values I developed as a teacher-patience, communication, and understanding— continue to serve me well in sales. I'm excited to keep growing in this dynamic industry and helping more people find their ideal vehicles.
Read moreDealership Experience
10 mos
Industry Experience
8 yrs, 11 mos
Languages Spoken
English
34 Reviews
Write a Review34 Reviews of Rojuel Farquharson
June 05, 2025
Gene, Rojuel and Manager Gio provided stellar service and gave me a great lease offer. gave me a great lease offer. More
June 03, 2025
Giovanni was a great through the whole process, and Juan Benitez kept me company through whole experience. Definitely recommend you come ask for them as far as managers go. Benitez kept me company through whole experience. Definitely recommend you come ask for them as far as managers go. More
Other Employees Tagged: Giovanni Cisneros , Juan Benitez
June 03, 2025
Shoutout to the entire sales department. They made me feel valued from start to finish. They answered every question, got me an amazing deal, and even followed up after I left with my new ca They made me feel valued from start to finish. They answered every question, got me an amazing deal, and even followed up after I left with my new car. More
June 02, 2025
Overall, Brickell Dealer is a solid choice if you’re looking for a car, but there’s room for improvement. The team was friendly and helped me find the car I wanted, but the paperwork process took longer looking for a car, but there’s room for improvement. The team was friendly and helped me find the car I wanted, but the paperwork process took longer than expected. I also feel like the prices were a bit steep, especially when compared to other dealerships nearby. More
June 02, 2025
Brickell has a decent selection of cars, and the salespeople are generally knowledgeable. My only issue was with the pressure to buy extra add-ons during the process. I understand upselling is a par salespeople are generally knowledgeable. My only issue was with the pressure to buy extra add-ons during the process. I understand upselling is a part of sales, but I didn’t appreciate being pushed for things I didn’t need. Overall, a good experience. More
June 02, 2025
I had a good experience at Brickell, but I wouldn’t say it was exceptional. The sales team was knowledgeable, but they didn’t seem eager to work with me on price. I had to advocate for myself when it came it was exceptional. The sales team was knowledgeable, but they didn’t seem eager to work with me on price. I had to advocate for myself when it came to getting the best deal. Ultimately, I’m happy with the car, but I’d like to see more transparency with pricing. More
Other Employees Tagged: Michel Morgado
June 02, 2025
Brickell Dealer was great at showing me different options, and the staff was friendly and attentive. The only downside was that I felt the pricing wasn’t as competitive as I hoped. While I’m happy wi options, and the staff was friendly and attentive. The only downside was that I felt the pricing wasn’t as competitive as I hoped. While I’m happy with the car, I’ll likely check out other dealerships in the future to see if I can get a better deal. More
Other Employees Tagged: Yaser (Jay) Fernandez
June 02, 2025
The team at Brickell Dealer made me feel comfortable right from the start. They answered all my questions and helped me explore several vehicles. However, I wasn’t thrilled with the price I paid for the right from the start. They answered all my questions and helped me explore several vehicles. However, I wasn’t thrilled with the price I paid for the car. It was a bit higher than I thought it should be, but I’m hopeful the car will be worth the investment. More