Phil Porter
Phil Porter at Subaru of Jacksonville

Phil Porter

Owner of Subaru of Jacksonville

Subaru of Jacksonville

10800 Atlantic Blvd
Jacksonville, FL 32225

Contact Me
5.0
154 Reviews

Phil has built Subaru of Jacksonville into a high volume, well respected dealership upon a foundation of "Customer First". One visit will show you how our commitment to provide the absolute highest level customer service has earned Subaru of Jacksonville numerous awards, including numerous, highly coveted reader's choice awards and the president's stellar performer award. Not being a traditional new car dealership owner, Phil is likable, friendly and down to earth; he makes it a genuine pleasure to be part of the Subaru of Jacksonville team. Stop by Subaru of Jacksonville to experience our 5 star service that Phil insists upon and his staff delivers to each and every customer that is kind enough to extend us consideration in their buying opportunity or visit us for their service or parts needs.

5.0

154 Reviews

Write a Review

154 Reviews of Phil Porter

August 26, 2025

Dealership Rating
Employee Rating

Sabino made everything seamless from the time we were introduced and bought to having the car the delivered to our home. I highly recommend him and the dealership, the entire staff are genuine and alway More

by Cliff
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Aug 28, 2025

Subaru of Jacksonville responded

Thanks for the awesome review and kind words about Sabino! We love having you as part of our SOJAX family!

August 19, 2025

Dealership Rating
Employee Rating

This is my 4th Outback and 5th Subaru purchased from Subaru of Jacksonville! Every step of this purchase was professional and personable! More

by fldaze1
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Daniel Kane, Jerry Johnson, Ovidio Cirtina , Juan - Delivered car (5 stars)

Aug 19, 2025

Subaru of Jacksonville responded

We love an Outback and it appears you do, too :) Thank you (x5) so much for the continued trust in us to provide you with the best experience. We love, and appreciate, you being part of our SOJAX fam!

January 02, 2025

Dealership Rating
Employee Rating

Kimberly was fantastic and very helpful. Everyone was great, honestly. It was a very easy and smooth process/experience! More

by dwelser72
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jan 02, 2025

Subaru of Jacksonville responded

Congrats on your new Subaru! We so much appreciate you being part of our SOJAX family!

December 29, 2024

Dealership Rating
Employee Rating

I went to three different dealerships, all within a mile of each other, and the difference couldn’t have been more night and day. I wouldn’t have purchased a car from the other dealerships if it were free. More

by Austin
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Dec 30, 2024

Subaru of Jacksonville responded

Wow, we truly appreciate this awesome review and we are so happy you noticed how different we are from other dealerships! Thank you for giving us the opportunity to earn your business and welcome to our SOJAX family!

December 28, 2024

Dealership Rating
Employee Rating

I have been working with Bruce for around 15 years and have bought more than one Subaru from him. He has always been honest with prices, trades, no pressure. He is also a veteran, and we vets look out for More

by Mike & Ashley
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Bruce Holmes, AJ Miller

Dec 30, 2024

Subaru of Jacksonville responded

We can't thank you enough for being part of our SOJAX family, and your loyalty to Bruce, all these years. We look forward to seeing you again. Congrats on your new Subaru!

December 06, 2024

Dealership Rating
Employee Rating

Need a dependable car. Subaru is the one for me. Excellent customer service! Very professional! Love my new beautiful Subaru Legacy! More

by scskarbek
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jerry Johnson, Bruce Holmes

Dec 09, 2024

Subaru of Jacksonville responded

Congrats on your new Legacy! We are so happy you enjoyed your experience with our team and we love having you as part of our SOJAX family!

August 05, 2024

Dealership Rating
Employee Rating

The sales experience was exceptional from Bruce. The salesman to kyle to the entire management. Staff one could not have had a better experience. More

by Paydate6695
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Josh Strickland, Bruce Holmes , Kyle Shifflett

Aug 05, 2024

Subaru of Jacksonville responded

Thank you so much for the kind words and trusting us enough to make the drive! We are excited to have you as part of our SOJAX family!

Aug 05, 2024

Paydate6695 responded

They are over three hundred miles from me, the process was so simple easy and enjoyable. They are a no nonsense no hassle Dealership. Give Bruce the salesman a call. You will never regret it.

November 30, 2023

Dealership Rating
Employee Rating

Everyone was awesome! ! Juan really knew his product and was very informative, he was also very nice and respectful of our time. We really felt like family when we left and More

by doyle.garyt
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Phil Porter Jr., Russell Hyatt, AJ Miller , Juan Hernandez

Dec 01, 2023

Subaru of Jacksonville responded

You are family and we are so glad you felt that. Thank you for choosing SOJAX, your recommendation means the world to us!

August 01, 2023

Dealership Rating
Employee Rating

This is my 8th Subaru from SOJAX and from Daniel Kane, Sabino Martinez, and Ryan Munro More

by DDombrowski
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Aug 01, 2023

Subaru of Jacksonville responded

Whooo Hoooo! 8 Subarus is BIG TIME! Thank you so much for being part of our SOJAX family, we appreciate you!

July 12, 2023

Dealership Rating
Employee Rating

Ask for Juan Hernandez in sales and AJ in finance. You will not be disappointed. Make sure you ask AJ for the extended warranty, it pays itself if you are planning to keep your new or used car/suv More

by Eddie
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jul 13, 2023

Subaru of Jacksonville responded

Eddie, thank you so much for the kind words, 5-stars, and for being part of our SOJAX family! We are so happy you had such a wonderful experience with Juan & AJ. We hope you're enjoying your Subaru!

1
...

Dealership Inventory (365 Vehicles)

used 2021 Chevrolet Silverado 1500 car, priced at $37,500
2021 Chevrolet Silverado 1500
used
Satin Steel Metallic exterior
Automatic
Four-wheel Drive
new 2025 Subaru Outback car, priced at $39,210
2025 Subaru Outback
new
Autumn Green Metallic exterior
CVT
All-wheel Drive
used 2024 Toyota Corolla car, priced at $22,500
2024 Toyota Corolla
used
Wind Chill Pearl exterior
CVT
Front-wheel Drive
used 2022 Honda Odyssey car, priced at $32,000
2022 Honda Odyssey
used
Lunar Silver Metallic exterior
Automatic
Front-wheel Drive
used 2022 Subaru Forester car, priced at $28,750
2022 Subaru Forester
used
Crystal White Pearl exterior
CVT
All-wheel Drive
new 2025 Subaru Outback car, priced at $39,210
2025 Subaru Outback
new
Crystal White Pearl exterior
CVT
All-wheel Drive