Marcus Riff
Marcus Riff at Huston Cadillac GMC

Marcus Riff

Sales & Leasing Consultant

Huston Cadillac GMC

21500 HWY 27
Lake Wales, FL 33859

Contact Me
4.9
448 Reviews

I am proud to be with the Huston Family and look forward to Exceeding Your Expectations

Dealership Experience

16 yrs, 3 mos

Industry Experience

45 yrs, 7 mos

Specialties & Trainings

Certified Mark Of Excellence

4.9

448 Reviews

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448 Reviews of Marcus Riff

January 15, 2026

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My salesman Marcus and sales manager Nick are the absolute best. I have bought from them before and I am definitely coming back to them to buy another vehicle from them. More

by jordanhernandez1017
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Nick Schirmer

Jan 15, 2026

Huston Cadillac GMC responded

Thank you for sharing your experience, Jordan! We’re thrilled to hear that Marcus and Nick provided such excellent service and earned your trust again. We look forward to helping you with your next vehicle purchase! -The Huston GMC Team

December 20, 2025

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I recently had an excellent experience at Huston Cadillac. From start to finish, the process was straightforward, efficient, and well-organized. The team was knowledgeable, responsive, and made ever More

by Michael Danforth
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Recommend Dealer
Yes
Dec 24, 2025

Huston Cadillac GMC responded

Thank you for taking the time to share your experience with Huston GMC, Michael. We’re glad to hear the process was efficient, transparent, and respectful of your time. Providing clear communication and a smooth, well-organized experience is exactly what our team strives for, and it’s great to know that came through during your visit. We truly appreciate the recommendation and look forward to assisting you again in the future. -The Huston GMC Team

December 19, 2025

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Marcus was honest, helpful, quick to respond to my questions, polite and nice to work with. Very happy with our vehicle. Thank you, Marcus. More

by celkinlima2
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Recommend Dealer
Yes
Dec 19, 2025

Huston Cadillac GMC responded

Thank you for taking the time to share your experience at Huston GMC, Celkin! We’re so glad to hear that Marcus was honest, responsive, and a pleasure to work with. Enjoy your vehicle, and thank you for choosing us! We look forward to assist you again. -The Huston GMC Team

December 05, 2025

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Superb, quick, efficient and kind service from start to finish!! So in love with our new Denali!! Brought right to our door in Tampa Bay!!! Definitely lifelong client! Highly recommend!! More

by Raealiben
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Recommend Dealer
Yes

Other Employees Tagged: Nick Schirmer

Dec 07, 2025

Huston Cadillac GMC responded

Thank you for your amazing review! We are happy to hear you had a quick, efficient, and kind experience from start to finish and that you’re loving your new GMC Denali. We appreciate your trust and recommendation, and we look forward to seeing you again soon. -The Huston GMC Team

December 03, 2025

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Mark was great with helping and being patient to get exactly what I was looking for and staying in my budget. More

by sanchez.hugo777
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Recommend Dealer
Yes

Other Employees Tagged: Zack Harper, Jesse Sanchez

Dec 04, 2025

Huston Cadillac GMC responded

Thank you for sharing your experience, Hugo! It’s great to hear that Mark was able to help you find exactly what you were looking for while staying within your budget. We appreciate your feedback and are glad you had a positive visit with us. -The Huston GMC Team

November 22, 2025

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Thank you so much for all your assistance. The customer service was top notch and we absolutely love the car. More

by Scottmasters85
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Recommend Dealer
Yes
Nov 24, 2025

Huston Cadillac GMC responded

Thank you for the wonderful review, Scott! We’re excited to hear our team delivered top-notch customer service and that you’re absolutely loving your new car. Your satisfaction means everything to us, and we truly appreciate you choosing Huston GMC! -The Huston GMC Team

November 12, 2025

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Marcus Riff and Craig Bailey are the absolute best you can find at any dealership! Nick the sales manager is also phenomenal! Dave Huston is the best owner anywhere in Florida. A true man of his word and More

by Ghuntsbig
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Recommend Dealer
Yes

Other Employees Tagged: Nick Schirmer , Craig Bailey is absolutely the best in the business!

Nov 14, 2025

Huston Cadillac GMC responded

Thank you so much for the amazing feedback! We’re thrilled to hear that Marcus, Craig, and Nick made such a strong impression, and we truly appreciate your kind words about Dave as well. Our team works hard to deliver outstanding service, and it means a lot to know their efforts made a difference. Thank you for choosing us, and we look forward to serving you again! -The Huston GMC Team

November 01, 2025

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There is a reason why we have dealt with this dealership for over 20 years...integrity is above remarkable. Everyone is so friendly and knowledgeable. We trust Huston to do the best for us. More

by Sharon
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Recommend Dealer
Yes

Other Employees Tagged: Nick Schirmer , Jim Lawson

Nov 03, 2025

Huston Cadillac GMC responded

Thank you, Sharon! We’re truly grateful for your continued trust and loyalty over the past 20 years with Huston GMC. It means a lot to hear that our team’s integrity, friendliness, and knowledge have made such a lasting impression. We look forward to serving you for many more years to come! -The Huston GMC Team

October 29, 2025

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Mark was absolutely amazing at Houston Cadillac! My husband surprised me with a 2025 Cadillac Escalade, and Mark made the entire process so smooth and enjoyable. When we went back the next day, he e More

by Orileyfamily2022
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Recommend Dealer
Yes

Other Employees Tagged: Sean Monahan , Richard

Oct 30, 2025

Huston Cadillac GMC responded

Thank you so much for your wonderful review! We're thrilled to hear about your experience with Mark and the team at Huston GMC. It's fantastic that you and your family felt so welcomed and taken care of during your purchase of the 2025 Cadillac Escalade. We truly appreciate your kind words and recommendation. We look forward to seeing you again soon! -The Huston GMC Team

October 20, 2025

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Mark and his team made my car-buying experience absolutely fantastic! They were so honest and thorough, it was a breath of fresh air. When I got to the dealership, the car was exactly like it looke More

by maburrell
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Oct 20, 2025

Huston Cadillac GMC responded

Thank you for your wonderful review. We’re delighted to hear that Mark and his team made your car-buying experience so positive. It’s great to know you appreciated their honesty, attention to detail, and efficiency. We truly value your trust and look forward to helping you again in the future. -The Huston GMC Team

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