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John Steele
John Steele at Lake Ford
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John Steele

Sales Consultant

Lake Ford

4201 S 27th St
Milwaukee, WI 53221

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4.3
106 Reviews

My name is John Steele and I've been with Braeger since April of 2007. My favorite part of being a sales consultant is meeting new people, listening to what they want and need in a vehicle, and finding the best possible match to fit their lifestyle. Building relationships is what I do best, and earning your trust and respect always comes first. For most of us, buying a new vehicle is not just about dollar's and cent's, it's a long term emotional commitment as well. Helping you find that perfect balance is my greatest reward. I want to be here for you not just today, but for many years to come. Please call or stop in and I'll be happy to welcome you into the Braeger family.

Dealership Experience

18 yrs, 1 mo

Industry Experience

18 yrs, 1 mo

Languages Spoken

English English

4.3

106 Reviews

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106 Reviews of John Steele

March 15, 2025

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Employee Rating

Excellent dealership. Friendly and courteous. John is an excellent salesman. Would definitely do business with lake ford again. More

by ajetziba
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Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Ryan Heine, Lucas Sorensen, Alisa Anderson

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February 15, 2025

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Verify all the information on the deal before purchasing a vehicle. Don't be afraid to walk away from the deal if you were misled. More

by bstecklein44
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Alec Williams, Christian Meiselwitz, Alisa Anderson

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February 01, 2025

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The dealer was good, didn’t try to pressure too hard. Listened to what I wanted. More

by rebro35
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Recommend Dealer
Yes

Other Employees Tagged: Christian Meiselwitz

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June 08, 2023

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Awesome service and a relaxed environment. Brandon and John were incredibly knowledgeable and helpful..Thank you for making my car buying experience enjoyable. More

by jeanie.h2113
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Brandon Russo

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May 23, 2023

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Very helpful any questions I had were answered. Did a great job and let me know if anything extra was needed. More

by Kdb4161008
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Workmanship
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Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Micah Edwards

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May 21, 2023

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One of the easiest vehicles I have ever purchased. No saleman games, quick and very fair prices. More

by l494sparkette
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Recommend Dealer
Yes
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April 11, 2023

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I had some issues with my used purchase and my salesman wouldn’t call me back! Would not recommend buying a used car from Lake Ford . More

by j.mthielen5
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Recommend Dealer
No
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Apr 26, 2023

Lake Ford responded

I am sorry to hear that you had issues with your purchase and that you were unable to get in touch with your salesman. We take all customer concerns seriously, and it is clear that we fell short in your case. I apologize for any inconvenience caused by the lack of communication. Our sales staff is expected to provide timely and professional service to all of our customers, and it is disappointing to hear that we did not meet your expectations. I would like to personally investigate this matter and ensure that your concerns are addressed. I will review the records of your purchase and identify the reason for the delay in communication. If there is anything we can do to make things right, please do not hesitate to contact me at 414-281-6100. We value your business and appreciate the opportunity to serve you. We hope that you can give us another chance to earn your trust and provide you with the excellent service that we are known for. Thank you, Matt Maneage

Apr 28, 2023

j.mthielen5 responded

I originally came to the dealership to look at a 2019 F150 I saw online, we drove it and realized it was pretty rough and had a bad rattle in the dash. Then John showed us a 2021 Powerboost. By now it was dusk and we noticed that the bed was dirty with dried mortar and the truck had some scratches on it. It was Saturday, John said leave it and on Monday the body shop would clean the bed, touch up the scratches and buff it out. So I came back on Monday a 3 hour round trip. It was getting dark the truck had been rewashed and tire wet put on the tires. one spot was touched up with a paint pen. I cleaned the mortar out of the bed and tailgate myself. i had the bedliner touched up and the tailgate redone. but the plastic work surface is still in very rough condition. When I was cleaning out the bed I discovered someone had cut a hole in the bottom of the tailgate to pound out a dent it also has been repainted. Under the hood I found mice nests on top of and under the engine cover, the engine cover is all chewed up. The whole underside of the truck is packed with limestone fines (from driving down gravel roads). So muck so the spare tire was packed full. The frame, spare tire, hitch, rear end differential and suspension parts are very rusty. The interior was dirty lots of dog hair and the passenger side dash pad is very scratched up. When it rains the Pro Power system shows a ground fault. This truck came from auction, it was washed tire wet applied, photographed and put on the lot! 172 point inspection? A lot was missed! this 1-1/2 year old truck is pretty rough! John called me after 2 weeks to see how it was going. I went threw these issues and he said he would see what he could do for me, never heard back. I called John a week later, he said the pro power system is covered under a 12 mo. 12k mile warranty. As for the rest we agreed I lived to far to bring it back. So I asked if Lake Ford could replace the damaged engine cover and tailgate work surface and then I never heard back from him.

April 08, 2023

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Employee Rating

They were great with me par excellence I’m say thank you all good job More

by MOHMMED_SUHAD
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Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Brandon Russo , Daniel Garcia

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February 28, 2023

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Good customer service and attentiveness. Highly recommend. Lake Ford is why we stay with Ford More

by benshalom2019
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Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Daniel Garcia

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January 14, 2023

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Great place with kind people who know what they are selling. Will answer any and all questions you have regarding your vehicle. More

by adamjrusch
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Daniel Garcia

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