Ivo Saric

I recently had the pleasure of purchasing a car from Serra Honda, and I can honestly say it was one of the best experiences I've had at a dealership. From start to finish, the process was seamless, and Serra Honda, and I can honestly say it was one of the best experiences I've had at a dealership. From start to finish, the process was seamless, and the service was nothing short of exceptional. The salesperson I worked with, Wes, was top tier in every way. From the moment I stepped into the showroom, they made me feel comfortable and welcomed. They were knowledgeable about every car on the lot, answering all my questions without any pressure. What really stood out was his genuine interest in understanding my needs and helping me find the right car, rather than just making a sale. The entire process, from test driving to discussing financing options, was handled smoothly. Wes was transparent, straightforward, and efficient, making sure all paperwork was prepared quickly and accurately. I never felt rushed, but at the same time, everything moved along at a pace that worked for me. I drove away feeling confident in my purchase, a 2025 Honda Accord, and extremely satisfied with the experience. If you're looking for a hassle-free car buying process with exceptional customer service, I highly recommend Wes and Serra Honda. They truly go above and beyond! More

Report | Print

Phil was a pleasure to work with. He gave us a good overview of the Accord Hybrid, and added information on the test drive. He was most helpful, in a genuine way, and we never felt He gave us a good overview of the Accord Hybrid, and added information on the test drive. He was most helpful, in a genuine way, and we never felt pressured. So I would recommend him, and Serra Honda, to friends. More

Report | Print

Serra Honda is cool, but Jose is THE MAN❗️My family has bought several vehicles with ease from this dealership and Jose never disappoints us. I'm not a "Hey buddy" kind of person but this salesman.... he m bought several vehicles with ease from this dealership and Jose never disappoints us. I'm not a "Hey buddy" kind of person but this salesman.... he makes you feel like you've known him forever. We first met in the winter of 2019 and he's literally our go to guy and referral for anyone looking to purchase a Honda 👍🏾 More

Report | Print

Best buying experience ever, no pressure no sale pressure. We knew we wanted and expected that , all around good experience. Thank You Bryanna pressure. We knew we wanted and expected that , all around good experience. Thank You Bryanna More

Report | Print

Everybody at this dealership is very accommodating and easy to work with. We have bought 2 cars here. easy to work with. We have bought 2 cars here. More

Report | Print

Very friendly all work done on time Kent was very helpful and explained all he work done and explained all he work done More

Report | Print

Waste of Time, Very Poor Experiance DO NOT RECOMMEND My wife and I were looking for a new car. After much research, we decided on the Honda CRV, Touring in the Basque Red. We arrived at Serra, on a Frida My wife and I were looking for a new car. After much research, we decided on the Honda CRV, Touring in the Basque Red. We arrived at Serra, on a Friday around 1PM walked the row of cars out front, then headed inside. We stepped inside the showroom, there were several (5 - 8) Serra employees (had Serra shirts on) standing around and did not acknowledge us (it appeared we were the only customers in the store at that point). We stood there for a couple of minutes and then a young man, Mr. Willie Lewis greeted us. We explained what we were looking for and wanted to test drive one. He went to locate keys. This took almost 20 minutes, then he came back and said they did not have one on the lot, but they could get one. He then made copies of our DLs and insurance, gave us the keys and said to take a similar (different color than we were looking for) CRV for a test drive. He did not accompany us, nor did he go over any of the features/controls prior to us leaving. Upon our return he wanted us to sign papers prior to taking delivery of the vehicle, which they said they could obtain in a "day, or two". When I explained that I would not sign any contracts prior to test driving the actual vehicle I was purchasing, he kept stating that the vehicle was not legally purchased and our ownership, until it was "curbed". This confused us, as far as we know, once you sign a contract the car is your problem -good, or bad. Never-the-less we proceeded to his "office"/desk to talk numbers. Mr. Lewis several times had to get up and go somewhere to get answers to our questions, get numbers, etc. Finally after more than an hour he presented us with an offer that we considered was too high (remember, I did a lot of research about the vehicle and fair trade values). Our trade in was valued several hundred dollars less than KBB, Edmunds and NADA. When I stated I was not comfortable with the numbers, Mr. Lewis immediately left and returned a few minutes later with sales manager Mr. Ivo Saric. This is where the experience went from a 3 star run-of-the-mill car buying experience to a one (negative 3 if it would let me). Mr. Saric's first statement when he walked up was "What's the problem here?" His body language and general attitude were dismissive and indicated he did not want to be bothered with us. I replied that I was not comfortable with the numbers on the deal as presented. Instead of finding out what our concerns were he launched into a lecture about how they had to "pay $300 for getting the vehicle we wanted from another dealer". At this point we had been in the dealership for over 3 hours, with nothing but run-around. It appeared he did not want to do any negotiation and it was a take-it-or-leave-it deal. I asked for my keys back. Mr. Saric stated "They are in the car" and walked away. I then had to search the parking lot for our vehicle. I handed them the keys and pointed to the car when they took it to evaluate it. They made me search the lot for it in return. I finally had to ask Mr. Lewis where it was, it was parked on the other end of the building with the driver's window down and the keys in it. I cannot state this is the worst dealership in America, I have not been to them all, but this was by far the least professional, least friendly, and least enjoyable experience my wife and I have ever experienced at a dealership (we are in our 60's and have bought many cars). I DO NOT RECOMMEND THIS DEALERSHIP! BTW Just down the street is Newbold Toyota, where we had a most wonderful experience purchasing a beautiful RAV4. I guess that is the one thing Serra got right, they steered me to a great dealership with great customer service. More

Report | Print