Haroon Atebar
Haroon Atebar at Genesis of Rocklin

Haroon Atebar

General Manager

Genesis of Rocklin

4435 Granite Drive
Rocklin, CA 95677

Contact Me
4.3
6 Reviews

I grew up in West Sacramento, CA and recently moved back from Washington State. I am excited to be and to lead the only Genesis store in NorCal. I have been working in the Automotive industry for a little over a decade now. I have worked every position on the sales side of the business and up to a corporate level. I am excited to serve our current and future customers here at Genesis of Rocklin.

Dealership Experience

5 mos

Industry Experience

11 yrs, 6 mos

Languages Spoken

Farsi Farsi

Hindi Hindi

View more languages
4.3

6 Reviews

Write a Review

6 Reviews of Haroon Atebar

December 06, 2025

Dealership Rating
Employee Rating

I reached out to the team online and received a call back right away. I took a zero pressure test drive and decided to return after 24 hours of think time to make sure I wanted the car. No pressure, no rush, More

by dtraversi0
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Emal Akbar, Abdul Hassanzada

Dec 06, 2025

Genesis of Rocklin responded

Thank you so much for taking the time to share your feedback with us. We are delighted to learn about your positive experience! If there is anything else we can do to assist you, please do not hesitate to let us know. We are always happy to help!

December 02, 2025

Dealership Rating
Employee Rating

Den did a wonderful job in educating me on all the features of the GV80 and comparisons. He was friendly, and patient with all my questions. More

by CONTACTJASONMILLER
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Prudencio Capulong , Jason

Dec 02, 2025

Genesis of Rocklin responded

Thank you so much for your wonderful review! We are thrilled that we had the opportunity to provide you with great service. We thank you for choosing Genesis of Rocklin!

November 27, 2025

Dealership Rating
Employee Rating

The loan process at Rocklin Genesis was smoother and faster than other dealerships. It wasn't just one person at a time taking care of everything, they worked as a team, helping each other. They made su More

by DBGBS69
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Emal Akbar, Prudencio Capulong, Ty Burks , Nelson Pudandelion

Nov 27, 2025

Genesis of Rocklin responded

Thank you for your very kind review. We strive to make sure that all of our customers leave happy, and it's great to hear about your excellent experience here at Genesis of Rocklin.

November 05, 2025

Dealership Rating
Employee Rating

Everyone was friendly knowledgeable and professional. I enjoyed my experience and would recommend to others. More

by Mary Ann Sweeney
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Prudencio Capulong

Nov 05, 2025

Genesis of Rocklin responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit.

October 24, 2025

Dealership Rating
Employee Rating

This dealership made a huge error booking my lease to Genesis Finance and wants me to pay the incorrect amount while it gets sorted out, which is not in alignment with my contract. Incorrect information More

by NICOLE CACCAM
Finance Experience
Recommend Dealer
No
Oct 25, 2025

Genesis of Rocklin responded

We apologize for the experience you are having and are working with Genesis Financial to get this resolved. However, while this is actively being worked on, we recommended you make you payment so there is no negative impact on your credit and in fact sent you a check to cover the difference of payment out of good faith since we are trying to correct the issue. So we would appreciate more clarity into the situation rather than a negative review implying that we are not working to correct the situation and ignoring all of this. Again, we sincerely apologize.

October 23, 2025

Dealership Rating
Employee Rating

This dealership went above and beyond to help me out. I would recommend this team to everyone! More

by IRINA.STOUT13
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Ty Burks , Steve Yum

Oct 23, 2025

Genesis of Rocklin responded

Thanks for your feedback on your recent visit to Genesis of Rocklin. It's great to hear that we were able to assist you and that you had such a positive experience.

Dealership Inventory (111 Vehicles)

used 2025 Genesis Electrified GV70 car, priced at $50,991
2025 Genesis Electrified GV70
used
Black exterior
Automatic
All-wheel Drive
used 2024 BMW 330 car, priced at $29,999
2024 BMW 330
used
Silver exterior
Automatic
All-wheel Drive
new 2026 Genesis G70 car, priced at $52,755
2026 Genesis G70
new
Alta White exterior
Automatic
All-wheel Drive
new 2026 Genesis GV70 car, priced at $50,375
2026 Genesis GV70
new
Alta White exterior
Automatic
All-wheel Drive
new 2026 Genesis G70 car, priced at $56,080
2026 Genesis G70
new
Alta White exterior
Automatic
Rear-wheel Drive
used 2022 BMW 530 car, priced at $27,991
2022 BMW 530
used
Amber exterior
Automatic
Rear-wheel Drive