

From Los Angeles California, with a passion to help and teach. I started a career in education that quickly moved to the auto industry. I'm a fan of art, modified vehicles, and skateboarding. I work on cars for fun and to challenge myself.
Read more18 Reviews
Write a ReviewDealership Experience
9 yrs, 1 mo
Industry Experience
9 yrs, 1 mo
Specialties & Trainings
I Performance Specialist
M Performance Specialist
Garage Door Opener Specialist
BMW Genius Training
M Performance Driving School
18 Reviews of Fernando Santiago
August 12, 2021
Fernando is a credit to your dealership. His tutorial was spot on and very professional as he guided me through not only the paperwork but also demonstrating how to operate the car. spot on and very professional as he guided me through not only the paperwork but also demonstrating how to operate the car. More
November 14, 2017
Great experience, got exactly what I wanted I was nearing the end of my lease and getting close to my miles restriction. Marc called me to come in to see if there was anything I wanted to test d I was nearing the end of my lease and getting close to my miles restriction. Marc called me to come in to see if there was anything I wanted to test drive. Honestly, i almost canceled coming in as I was thinking of trying a different brand and I was pretty far down the road negotiating that lease, but Fernando had told me to at least come in, talk to Marc, and see if there was something that could be worked out. I’m so glad I listened. First, dealing with Marc was a pleasure. I felt like I could be upfront with him. I told him what I was looking for and what I was looking to spend. The first car he showed me was exactly what I wanted and after a little back and forth we got it nearly exact at what I was willing to spend. It was a great experience and probably my easiest car leasing experience just slightly ahead of my first lease at South Bay BMW three years prior. Also, they really were helpful during my lease return. Something came up through no fault of my own or South Bay and they helped me handle it and still return the lease. I highly recommend this delearship in general as well as Marc and Fernando specifically as I have only had good experiences and they made me feel like a valued customer. More
Other Employees Tagged: Marc Cleary
October 26, 2017
New BMW We just leased a 2017 BMW 330 from South Bay BMW. We received great service from our salesman, Fernando and good follow-up with the BMW Geniuses. We just leased a 2017 BMW 330 from South Bay BMW. We received great service from our salesman, Fernando and good follow-up with the BMW Geniuses. More
September 11, 2017
Knowledgeable Specialists! I had at least 40-50 questions and Fernando had all the answers. He was honest, trust worthy and worth his weight in gold! What an asset to South B I had at least 40-50 questions and Fernando had all the answers. He was honest, trust worthy and worth his weight in gold! What an asset to South Bay BMW More
September 02, 2017
provided unique assistance customer Attention to detail by Marc and Fernando over the top. The eye to eye contact was genuine on the customer concerns since my situation to purchase a LO Attention to detail by Marc and Fernando over the top. The eye to eye contact was genuine on the customer concerns since my situation to purchase a LOVED ONES Vehicle prevailed this day AUGUST 31, 2017 More
Other Employees Tagged: Marc Cleary, Mr Charles of Finance was excellent
August 16, 2017
Excellent service Got a great deal from Al Asghari on my first BMW purchase. He was very helpful, knowledgeable, patient, courteous. Thank you for a great car buying ex Got a great deal from Al Asghari on my first BMW purchase. He was very helpful, knowledgeable, patient, courteous. Thank you for a great car buying experience. Also thank you to sales manager Billy, finance manager Willie, BMW genius, internet client advisor Yana. More
Other Employees Tagged: Al Asghari , Billy Tran, Willie Cheng, Yana Washington
July 04, 2017
Gentlemen Geniuses! "In The Beginning!" Dan Grammar; My Advisor, my professional, my intelligent and competent go to man, My BMW Man! For 7 or so years. Dan has been my "In The Beginning!" Dan Grammar; My Advisor, my professional, my intelligent and competent go to man, My BMW Man! For 7 or so years. Dan has been my rock, my pillar of integrity, knowledge, and guidance and throughout my experience with South Bay BMW. Dan cares and possesses an extreme vision of what he can see that is my vision and for his clients. He is so much more than the extreme maintenance advisor. He is professional, intelligent and possesses an honest strength in beliefs. We are all in such good hands with this amazing strongly caring human being. Per my asking, Dan connected me with Bronson Wright. Another solid BMW man. I was immediately impressed with his quiet knowledge and charm. He as well, a gentleman, professional, at his tasks in good hands of the workings of South Bay BMW. I was impressed with our meeting and knew Dan had connected me with a an accountable personality for me. I then met Lawrence Suen, dynamic and brilliant team member. He is articulate sharp and accurate attention to all details. Simply amazing. Fernando Sanitago, was my X5 BMW operating specialist and wonderful at his detailed interesting and explanations of my new X5. His sharp knowledge and professionalism and kept my extreme attention. My questions were all accounted for and I was confident in my operating my new BMW X5. This brings me to my next and main reason I have this Awesome X5 Machine. Mr. Steve Marx! His experience and personality are extreme and nothing short of awesome. He is perfect where he is needed most at South Bay BMW. He made his time available for my husband Jim and I. His appropriate sharp knowledge and understanding of the internal works of this amazing dealership at South BAY BMW. He is also a giant of a man with class, integrity and an amazing comfortably with a major strength and presence in his work. Amazed as we both remained throughout acknowledging his tasks at hand. We had not felt slighted of our time with Mr. Marx. All of the above gentlemen were professional, caring, sincere, stellar, clean cut, sharp and focused. Also, not bad on the eyes; if I may say so? It was a pleasure with each end everyone of Our South Bay BMW Geniuses. They are all respectful and wonderful to spend our time with each of them. Thank You from my heart to yours. Your forever South Bay BMW Dealership VIP Marlene Kline More
Other Employees Tagged: Dan Grammer, Steve Marx, Bronson Wright, Lawrence Suen
June 30, 2017
Kevin and Fernando know good Old School Customer Service Both Geniuses were really great! They were both extremely helpful and very knowledgeable. Kevin helped me move my belonging from my trade in to my ne Both Geniuses were really great! They were both extremely helpful and very knowledgeable. Kevin helped me move my belonging from my trade in to my new car, and showed me some of the new features in my car. Fernando, on a separate day gave me detailed instructions, and demonstrated the self parking feature. He stayed with me until I got it right. Thank you to the both of you. In addition, my purchase experience was handled professionally and smoothly by Mike, despite encountering a few hiccups. More
Other Employees Tagged: Kevin Soto-Martinez, Mike Yoakim
May 26, 2017
Extraordinary customer service We had an exceptional customer experience from the initial test drive through the lease signing process. It was a painless process to put together a l We had an exceptional customer experience from the initial test drive through the lease signing process. It was a painless process to put together a lease working with Bob Hogan's straightforward accommodating approach, Justin Skoll's detailed explanations of the X5 product line and options and Fernando Santiago's expert instruction of the operation of vehicle including navigation, phone and media capabilities. These folks were extremely knowledgeable and professional. More
Other Employees Tagged: Justin Skoll, Bob Hogan
December 14, 2016
5 stars for Mr Fernando Santiago. I want to take this opportunity to thanks mr Santiago for his patience to show me how to handle my X5M. He was really help full to me specially beca I want to take this opportunity to thanks mr Santiago for his patience to show me how to handle my X5M. He was really help full to me specially because this is the first time I have a BMW, thanks to mr. Santiago for showing me how to enjoy my X5M to a 100%. He really provide me with a BMW attitude and professionalism. I can't wait to go back to learn more about my car. 5 star for mr. Fernando santiago. Exelence. More

