DENISE LACICH
DENISE LACICH at Buick GMC Brooksville
Refer Me

DENISE LACICH

SALES EXECUTIVE

Buick GMC Brooksville

15164 Cortez Blvd
Brooksville, FL 34613

Contact Me
4.9
71 Reviews

While I was in college I was looking for a part time job and I started at a Cadillac dealer and I loved meeting people so after I graduated from college I continued my career in different departments, but loved sales. Please reach out to me via text or email.

Dealership Experience

6 yrs

Industry Experience

44 yrs, 11 mos

Specialties & Trainings

Certified in Buick, GMC and Hummer

4.9

71 Reviews

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71 Reviews of DENISE LACICH

April 17, 2025

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Employee Rating

Denise was awesome! Loved working with her, friendly and very helpful. Would definitely recommend dealership. More

by REMEMBERWHEN97
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: NOAH MATZ

April 16, 2025

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Denise is amazing. She really knows her stuff. As long as she works there, we will always be a customer More

by stevelrolfe
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: JOHN SOLDO, NOAH MATZ

April 12, 2025

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Denise did a fantastic job explaining all the features of the new Buick Encore 2025. She paired my phone to the car so I could call people will driving and have my hands free. More

by SUSANSIMMERS24
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Recommend Dealer
Yes

Other Employees Tagged: Charline

April 12, 2025

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Charlene and Denise did a fantastic job. Excellent guest service. Denise went over all the features of the new car. She paired my phone to the new car. She also made sure that the car ha More

by SUSANSIMMERS24
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Charlene

April 12, 2025

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Everything was perfect. Denise did a fantastic job explaining all the car features. The sales people were all very polite and professional. More

by SUSANSIMMERS24
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: HOWARD ABRAHAMS , Charlene

April 08, 2025

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Noah, Denise and Howard were very easy to work with. They were all very professional and helpful. We were driving away in our new truck within 2 hours of arrival. I have already recommended this dealers More

by MICHELET0522
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Recommend Dealer
Yes

Other Employees Tagged: HOWARD ABRAHAMS, NOAH MATZ

April 03, 2025

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We visited early in the morning mostly just window shopping to see our options. Denise was very helpful and got us into a new car the same day. More

by SHANE61
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Recommend Dealer
Yes

Other Employees Tagged: JOSEPH GYURICSKO

April 03, 2025

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The step were very great. They work with you and everything was in speedy condition. The car was spotless. They cleaned it. More

by BILLRAYSAX1305
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Recommend Dealer
Yes

March 05, 2025

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Bought three cars here. This time was bad. Deceptive sale. Hidden $500 line item in contract. More

by RPSEDOTTI
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
No
Mar 12, 2025

Buick GMC Brooksville responded

Mr. Sedotti, Thank you for taking the time to let us know about your experience. Unfortunately, your comments here do not align with the facts of the sales process. We do not engage in deceptive practices. All of the terms of the sale were agreed to and signed off by you on the initial quote, buyers order, menu presentation, final menu of accepted products and the contract for each product. That is in addition to the disclosures on the website, on the windshield of each vehicle and the marketing materials on display in the store. We do our best to be as upfront as possible with our pricing and packages, to avoid having any miscommunication. I'm sorry that you feel that we did not achieve this during your visit. As promised during our recent phone conversation, the additional service I offered to you as a gesture of goodwill for your loyalty has been added to your file. We look forward to serving your for many years to come. Jennifer Stals, General Manager

Mar 13, 2025

RPSEDOTTI responded

Ms. Stals Let me try to address your response. I believe my facts do align with sales process. Your sales representative led both my wife and myself to believe that the Buick GMC Brooksville App, Key Replacement, Paint Protection and Ceramic Coating would be Dealer provided at no additional cost. The final sales agreement included a $499 three year contract for the Buick App, $366 for Key Replacement, and $495 for Paint Protection. So I do believe there was misleading information provided as part of the presale pitch. Yes, we did sign all the documents provided so you have a contractually and legally binding contract. No, we never received the window sticker. I was told it was in the glove compartment and it was not. Your sales person said that I should have a copy of the windshield sticker as it was required by law. She said she would contact the originating Dealer (Lakeland) and provide a copy. As of this date 3/13/25, we still do not have the sticker. No, I do not feel you were effective in being as up front as possible with you pricing and packages. Yes, you did provide an additional service as a gesture of goodwill. You added one oil change which your service department told me is priced at $63 out the door. Now let me provide some additional opinions, observations and recommendations, which may be of some value to you and your future buyers. We electronically signed the dozen or so documents on a tablet in about 30 minutes. Did we read every word? No. Why? Because we trusted the Dealership after buying two new Buicks there with no issues. My “Buyer Beware” hat was off which is extremely rare for me as contract negotiation was part of what I used to do. I should have known that when the Dealership was sold by Rick Matthews to the Myers Group out of Palm Beach, I needed to be less trusting of a conglomerate. I did leave a message with Mr. Myers but never received a return call. Really don’t think Mr. Matthews would have taken such a “you signed it, you own it” position with a repeat customer. So my recommendation to potential buyers who may be reading this response is not to sign any documents on a tablet. Demand hard copy or digital. Read and understand every word and, if necessary, take the information home and come back the next day. Carefully review and understand the items and costs in the “additional Items” section of the Vehicle Buyers Order and ask which of the items are optional at the buyer’s discretion. My recommendation to the Dealership is to meet with the Sales Staff and instruct each member to clearly explain to every potential buyer which items are covered by the Dealer and which are optional and can be added or deleted at the discretion of the buyer. Bottom line is it takes many years and sales to build the trust of a buyer and that trust can be lost very quickly.

February 22, 2025

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Everyone that I encountered at the dealer was friendly and welcoming. Denise addressed my questions and concerns and worked to get me the vehicle I wanted. Guided me through all the necessary vehicle setu More

by ALEXMELCHING
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: JOHN SOLDO

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