I had a very disappointing experience with Hyundai of El - Brian Call
I had a very disappointing experience with Hyundai of El Cajon on 12/28/2025. The process started off well with the two sales representatives I initially worked with, but once I was handed off to management, the deal completely fell apart.
I was attempting to purchase a new 2025 Tucson Hybrid using the incentives clearly listed on the dealership’s website. Those incentives included an El Cajon Discount of $4,769 and several manufacturer offers, including the $3,250 HMF Dealer Choice Finance Bonus Cash, which I qualified for.
When I spoke with the sales manager, I was told that I could not use the $3,250 HMF finance incentive because it was supposedly already “built into” the $4,769 dealership discount. I was not trying to double-dip on incentives—I was simply asking for the incentives as advertised.
What made the situation more confusing and frustrating was that, later in the conversation, the manager suggested an alternative: I could still receive the full $4,769 El Cajon discount if I chose financing from another lender instead of Hyundai Motor Finance. This directly contradicted his earlier statement that the HMF incentive was already included in that discount.
In short, I was given inconsistent and conflicting explanations about how the incentives worked. The pricing and financing details did not align with what was advertised online, and I ultimately lost confidence in the transaction. Because of this, I decided to walk away from the deal
Transparency matters when making a major purchase, and unfortunately, that was lacking in my experience with Hyundai of El Cajon.
A concerned Customer
This was a new sale, not used,
I had to click on used sales, on the complaint page, due to the new sales only works for Cadillacs.
Read More