The hallmark to any premier business which serves the - mld
The hallmark to any premier business which serves the public is the customer service approach. The BMW vehicles are a world class brand that sells themselves largely based on legacy of the brand and status of ownership. However, the fickleness of the current customer marker and the attentiveness of the customer service they receive will either drive a customer past your dealership to your closest competition, or outright loose them to another brand. I believe your customer maintenance service advisor, Ms. Veronica Menchaca display three attributes: first impression, real-time updates, and last impression greatly contributes to Garlyn Shelton BMW Temple 100% customer satisfaction and a strong customer return.
1. First Impression (friendly demeanor): Veronica presents a calming friendly demeanor; she welcomes the customer with an attentive disposition, and one of confidence. German automobile customers can be very indecisive and moreover, very demanding to the point of aggressively-rude. Veronica disarms this energy with her calming professional responsive disposition. Her energy can determine whether a customer will provide repeat business, or not. It’s due to her attentiveness—even while my X5 maintenance issue(s) were at the worst state—I will be a returning customer.
2. Real-Time update: Veronica kept me abreast of my vehicle status at every turn. She informed me of the recommended maintenance options, while still keeping in mind the importance of having the initial maintenance issue resolved. Her approach never appear overbearing, she explained with professionalism and empathy, the need for the recommended service options, yet, kept an emotional space in recognizing that my vehicle service may entail several days. Throughout the hours that I spent--more than I was will to--she thoroughly explained the shortage of loaner vehicles, and her future actions in ensuring how she will procure the next available if my vehicle will be down for a length of time. I was disappointed. I am one of the fickle owners; I spent a significant premium for my X5. Having a loaner vehicle was part of the premium. However, due to Veronica’s energy and how she owned her comment with authority, specifically, as general manager would, I accepted her contrite reasons on the situation.
3. Last Impression: How we started is how we ended; a mutual beneficial exchange that benefitted the customer, and represented your dealership. Since the vehicle was drivable and there were no available loaners, I decided to return home and not leaved the vehicle parked at the dealership for an unknown period of time waiting on the parts. Veronica, kept me updated on the parts in transit visibility and my options. The final tipping point came in the middle of the night (Friday) when the vehicle alarm started and did not stop until the battery was “dead.” I immediately called Veronica the next business day (Monday) and explained the issue of the inoperable vehicle and getting it back to the dealership at my own expense. She explained the road side assistance warranty, and how she will have the vehicle repaired and returned to my home after completion.
Her actions really calmed some stressful days. She kept my wife updated on all maintenance actions and when the vehicle was completed and en route back to me. This one lasting impression probably sealed the deal for my return business to Garlyn Shelton BMW Temple. I am a little off kilter when it comes to the availability of loaner vehicles; however, I am confident, barring some maintenance issues that will cause a lengthy stay in your service department, that Veronica will have my vehicle back within a few hours. I am strongly recommending that Veronica Menchaca receive your highest and most prestigious award, and moreover, a position of greater responsibility that involves a monetary promotion and supervisory status. I firmly believe that employees subordinate to her will enhance your customer satisfaction and drive your customer return business skyward.
Sincerely,
Marvin
Read More
Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
