Zoellner Ford of Beatrice

Zoellner Ford of Beatrice responded

Thank you so much for taking the time to share your feedback and provide us a review! We appreciate that greatly!

Zoellner Ford of Beatrice responded

Thank you so much for taking the time to provide us feedback and a review! We're so glad you came!

Zoellner Ford of Beatrice responded

Thank you so much for taking the time to provide us a review and share your experience! We're so thankful you chose us!

Zoellner Ford of Beatrice responded

Thank you so much for taking the time to leave us a review, and to share your feedback. Much appreciated!

Zoellner Ford of Beatrice responded

Thank you so much for taking the time to provide us a review, and share your feedback with us! Very much appreciated!

Zoellner Ford of Beatrice responded

Thank you so much for sharing your experience, and providing us with feedback! We're so thankful, and so glad we could help!

Zoellner Ford of Beatrice responded

It is not my intent to discourage business for any reason. That is why we drove 60 miles after hours to meet you 3 days before the transaction. This gave you the opportunity to drive the vehicle and inspect it. You liked the vehicle well enough that you agreed to the price and gave us a partial payment of $500. Upon your request we did a compression check to assure you that the vehicle was as presented. In good faith we removed the vehicle from our available inventory because you scheduled to pick up the car on Saturday. Upon your arrival the car had been filled with fuel and cleaned for delivery. You found no fault with the car, but felt it was negotiable as to what price you would pay. I find it difficult to understand how it is okay for either party to negotiate after an agreement has been reached. I firmly believe that any one who might read this would be appalled at a dealer who would increase the price after an agreement had been reached. However I don't see it any more acceptable for either party to want to alter the price after an agreement was made. This is a question of ethics, not entertainment. We are not the dealer for everyone and we are okay with that. We can make a difference in this industry one customer at a time. We believe strongly enough in what the majority of consumers tell us on how they would like their buying experience to go, that we are willing to risk the loss of some business. Our cars are not the least expensive because of the reconditioning that is done to front line certified vehicles, they are sometimes the most expensive. Our vehicle are most often at the top of the value chart. We are proud of that because at the end of the day the Value of our products far outweighs the price. Our store strives to deliver exceptional products at a competitive price and deliver a great buying and ownership experience. I offered to refund your deposit when you felt our price was too high. You made a good decision and are now driving a very nice car. You saw the value in our product and obviously the price worked for you or you wouldn't have purchased the car. I am sorry we will not have your future business and we hope you enjoy your Mustang. We are proud that our customers can come here and be confident that we truly care about them. Thank you for your feedback. We wish you well.

Scott.bell.md responded

Allow me to clarify since it appears that the duration with which you have practiced this one sided car sales technique has you forgetting the techniques that virtually all other dealerships use, and that most new customers coming through your doors would be expecting. The trip that was made was for me to inspect the vehicle in consideration of purchase. If I had bought the car at that moment, I would have given a check for the full amount and driven the car home. It was never represented to me that the $500 to which you refer was a partial payment, but only a deposit that was refundable. A deposit means it is a promise that I am strongly considering buying this vehicle and proof that I mean business. This is a common tactic agreed by both parties in vehicle transactions, so it is egregious for you to misrepresent to readers of this forum that this was a final sale with a partial payment. Maybe an inservice to your staff is in order on how to communicate directly with customers and not double talk if it was your intent for that to be a “partial payment.” I will emphasize that I did agree to the price, and that is not what is in question here. It is that you as a dealership owner have decided that you don’t work with the customer for their satisfaction of knowing you respect them enough to concede a buying incentive on a less than superior condition used vehicle. And yes I bought the car in the end because I am not an emotional person and it was the right car at the right price for my son. But I bought it not because of your techniques, but despite how you do business. You keep saying that you are not the dealership for everyone, but you could easily be if you either had the skill or desire to recognize what I needed from you to make me happy, I gave you many opportunities to say, “how about if we did this...” I would have said yes and been overjoyed that you were willing to make a small sacrifice with even the smallest thing, proving that you recognize what a large sacrifice customers make in buying a car at such high prices. Instead, you stuck to your we-don’t-negotiate-ANYTHING policy, and missed the opportunity I gave you to make me a happy customer. I think many readers of this exchange will agree this means you don’t recognize or care about the sacrifices your customers are making when they buy a car from you, and that sir is disrespectful.

Zoellner Ford of Beatrice responded

Thank you so much for taking the time to review us and share your experience. We appreciate your time, and business. Thanks again!