Sunrise Ford of North Hollywood

Sunrise Ford of North Hollywood used to be a decent dealership. But thanks to their service department, now is just another mediocre repair facility that pressures customers to make the sell, are unpro dealership. But thanks to their service department, now is just another mediocre repair facility that pressures customers to make the sell, are unprofessional, lie, and in our personal experience straight out takes advantage of anyone they can. My mother, once again, was the victim of their less-than lawful practice. Her service “advisor,” if you can even call him that, Marvin A. Reyes is a real piece of work. After scaring my mom by telling her the vehicle’s condition was very dangerous, he hit her with an estimate that was close to $2000.00. Without a proper explanation of charges or an accurate description of the damages. Marvin A. Reyes just told her there was a missing bolt and nut in her suspension. My mom told him that was a lot of money and that she had to think about it (which meant calling me, like she always does when car trouble), to which he replied, “you have ten minutes to decide, I have to know right away because I have to order the parts.” My mom has only one car, which uses for work and living far from Sunrise she had to figure out her transportation and find a ride. She asked about a loaner vehicle, which is a tool regularly used by the sales department when selling a vehicle. LIES, in the many years as a customer she has never been offered a loaner vehicle when having her car repaired over several days. And this one time that she asked about a loaner, Marvin A. Reyes told her “We don’t have loaner vehicles, this is not a rental place, use common sense.” His job as an advisor is to help, inform, and assist the customer as much as possible, not to pressure, disrespect, and belittle someone like my mother, specially being an elderly lady without automotive knowledge. Pressured by this individual, she agreed to have the parts ordered, we talked over the phone, I told her to cancel and get a second opinion. We both called the service department for over 30 minutes with no answer, left messages but no call was returned. I even talked to a sales manager that evening and asked him to please pass the message to service and to make sure no work was done on the car. Next day, my mom got a call from Marvin, before they even open, letting her know the car was fixed and ready for pick up. Very aggravating, my main issue is the miscommunication, the unprofessionalism, and the disrespect. Even if the parts were really required, which I find questionable now due Marvin A. Reyes lack of integrity, my mom should have the opportunity to go over the estimate and the option to choose where to have the repairs done. I have been trying to contact management, which has been extremely difficult by the way. More

I’ve purchased 3 vehicles from Sunrise over the last decade. Their pricing is always good so I kept going back, but their ethics are very suspect because of the VTP transmission lockout I was forced to decade. Their pricing is always good so I kept going back, but their ethics are very suspect because of the VTP transmission lockout I was forced to buy because the pre installed it on my Edge. When i bought the car i asked if they would take it out they told me not only would i have to still pay for it (i think they charged me $375 for it) i would have to pay a couple hundred dollars to have it removed, but their techs don’t do the install or removal so the car would have to stay a few days. The thing has always been a problem because it resets when your battery goes dead and the “owners manual” is a single business card sized card with like 10 steps on it. Their service guys are worthless if the problem is more complicated than the steps on the card and there’s very little information online about the system besides a digital version of the card. After talking to a couple of ford techs about it, it’s a completely redundant system that makes the vehicle no safer than it is with factory equipment. One of those techs told me a dealership he worked at in Florida got in deep legal trouble for forcing an equally worthless product on its customers and eventually got the boot from ford. The worst part of this whole thing is after my car was unusable for a day because it was locked by this stupid device I was forced to buy, I finally got sunrise to give me a number for the company who sold it: Millenium Dealer Services. I talked to their tech and he said basically all you need to do is unplug it and it’s neutralized. That is not a security device, it’s a scam. It’s unethical and I suspect also illegal. I will not buy another car from them. More

Horrible experience. I reserved a Custom Built 2021 Horrible experience. I reserved a Custom Built 2021 Bronco First Edition (limited production of 3500) through Ford's website 18 months ago. I res Horrible experience. I reserved a Custom Built 2021 Bronco First Edition (limited production of 3500) through Ford's website 18 months ago. I reserved within the first 30 minutes the Bronco’s became available for reservation. I was lucky enough to receive the reservation and the dealership was assigned as Sunrise Ford. I have had 3 issues with Sunrise Ford. First issue: - Sunrise Ford refused to take off two ‘optional’ fees from their finance contract. First is a $595 vehicle theft protection and second is a $395 Protection Plus (likely for paint protection, but I have no idea because no documentation was provided to me). Both fees are listed as optional… So we called down to have the contract updated to reflect that we are going to waive the optional costs totaling $990. When we called to have the fees waived we were told that they had been installed on the vehicle and that if we didn’t like it we could just not purchase the Bronco. After waiting for 18 months we were forced between choosing to pay an extra $990 in costs, or lose out on our dream Custom Built Bronco because they installed something optional which we have no interest in paying for. So, we sucked it up and paid the $990 even though we requested to have it waived and in no way wanted either of the optional items. Second issue: I work in finance and I know how much fraud there is surrounding financial wires... Its rampant. But, as I paid cash for the Bronco I needed to wire in funds to finalize the purchase. - Sunrise Ford had no formal wire instructions. They provided me with text messages with photos of wire instructions… 3 times… The first wire instruction received came as a text message photo that showed a letter with company letterhead and wire instructions; it looked professional. I tried to wire the funds, but the information provided was not accurate and my bank would not allow for the wire. I requested updated wire instructions and was again sent a text message photo, but this time a new photo of a document. This new document (wire instructions #2) had no letter head and looked 100% different from the original including alternate account information. I wired the funds immediately, but hours later I was notified by my bank that the wire was rejected and my funds were sent back. I called the dealership and asked for everyone I could to help me with the issue, with no one picking up their phones, and no one responding to my voicemail. @ 330pm I text the manager Gabriel for assistance, within the hour he responded and stated that he was following up with his finance department. The following day at 2:30 after not hearing back I reached our to Gabriel again. I received a response an hour later with a new photo (wire instructions #3) of a document reflecting new wire instructions, this new document once again had no letter head. The third set of wire instructions finally worked. To say I was concerned about being scammed is an understatement. When you wire funds, you cant get them back if you get scammed into sending them into an erroneous account. I am glad this worked out, but the level of professionalism in this day and age was far below acceptable when dealing with financial wire transactions. Third Issue: - Sunrise Ford drilled into my front end to mount their “Sunrise Ford” license plate mount. They drilled into the front end of my Custom Built Limited production First Edition Bronco without my consent. When the Bronco was delivered to me it was the first thing I saw when the shipping truck unloaded it… Absolutely jaw dropping how they could devalue my new purchase in this way without my consent. This was a process that took my wife and I 18 months to complete. We have a 1966 Bronco (original first edition) and we were so excited to finally have the new 2021 Bronco First Edition come in. Unfortunately the moment is tarnished by; shabby sales guy tactics (forcing us to buy the vehicle with already installed “optional” equipment which we did not request nor want), unprofessional and VERY unsecure wire instruction procedures, and a damaged front end of a limited release vehicle. Sunrise Ford will never have business from me again, nor should they have your business. Absolutely shabby experience. More

Nick S. is an amazing Service Rep! He anticipated solutions and me guided with the most cost effective route to properly repair my vehicle. Everything was u is an amazing Service Rep! He anticipated solutions and me guided with the most cost effective route to properly repair my vehicle. Everything was upfront and to the point with Nick S. No scams or run arounds. Thank you Nick! Oh and he listened to the whole story took notes and connected to the right people to find a solution. Got back to me the same day if not immediately after contacting him. Thank you Nick! More

I just purchased my new 2022 Maverick through Sunrise Ford. This is the second vehicle we have purchased through this dealership and we couldn't be more happy with the knowledgeable and professional sale Ford. This is the second vehicle we have purchased through this dealership and we couldn't be more happy with the knowledgeable and professional sales and service staff. No hidden fees or runarounds that you might find at some dealerships. My only issue is the circular phone system that means you have to ask for the desired department multiple times. The staff in every area, however, are incredibly polite and obliging. I want to especially thank Brandon Suero for helping me complete (correct) my online order with the dealership; Raoul (an excellent up and coming salesperson), who helped get me and my vehicle ready to go; Giovanni Gomez for helping me understand the mountain of paperwork, and finally, Alex Chihaia who pulled it all together. Thank you and well done, folks! More

Calidad muy eficientes buena atención Excelente si les Calidad muy eficientes buena atención Excelente si les recomiendo este diler son muy profesionales lo recomiendo Calidad muy eficientes buena atención Excelente si les recomiendo este diler son muy profesionales lo recomiendo More

It has now been six years that I have been taking my Ford Fiesta to Sunrise Ford in North Hollywood for service. They are always more than great. The service writers (Jessica gets an A+!) are very helpful. Fiesta to Sunrise Ford in North Hollywood for service. They are always more than great. The service writers (Jessica gets an A+!) are very helpful. And, apparently, the technicians are great, also, because the charges are more than reasonable. This "little old lady" is very happy that I always can depend on Sunrise to help me keep my car in good condition. More

I live in Los Angeles and I talked to 9 Ford dealerships all over southern California and three car buying services looking for a very scarce fully equipped '21 Explorer ST, which included a boondoggle to a all over southern California and three car buying services looking for a very scarce fully equipped '21 Explorer ST, which included a boondoggle to a San Diego dealership to pick up what was supposed to be my fully equipped ST. I ended up at Sunrise Ford North Hollywood where Salesman Richard Niver found the exact ST I was looking for and Sales Manager Alex Chihaia beat all other dealer's quotes. I arrived at the dealership with two great rate preapproved loans and the Finance Director Sal Medina was still able to get me an even lower rate! I LOVE SUNRISE FORD NORTH HOLLYWOOD! Oh, and in case you think I'm just new to the car buying experience, this Explorer ST is my 28th vehicle. More

Check to make sure the car you see online is actually at the dealership. They have a "storage"/other dealership in Fontana where many of their cars online are stored. Financing was easy and financing mana the dealership. They have a "storage"/other dealership in Fontana where many of their cars online are stored. Financing was easy and financing manager was great, but sales manager was slacking and slow and shady. The actual salesman was nicer, although he was young and a bit new so lots of questions he had to find out. Bait and switch was attempted by sales manager early on, tried to sell a different car then the one I wanted for a higher price, but when called out, he quickly "apologized" and said it was a mistake and fixed it. I'm not so certain it was a mistake. Certain items on the car were dealer added and quite stupid to be honest. I ended up paying for something that I wasn't supposed to, an extra $395 that was slipped in for a theft device that is beyond stupid. My bad as I should've realized how annoying it was and double checking the charges, but it was late, they were about to close and it was a Saturday and I had already been there 4 hours. I made an appointment, but since the car was in Fontana, and the manager sent the driver an hour later then he said he did, traffic etc. They were over 2 hours late for the appointment. So double check people. While the young salesman was great to work with, the sales manager is sketchy so be cautious and double check everything he says and does. The car is great once I actually got out of there and I'm pleased with it so far. More

Big change from when I purchased my 2014 Fusion. Very convenient. Several service writers. Easy drop off and return. Sunrise is a bit inconvenient as I now live in Altadena. However, I know that convenient. Several service writers. Easy drop off and return. Sunrise is a bit inconvenient as I now live in Altadena. However, I know that I will be leaving my car with a servicer that knows the vehicle. It had only 33,091 miles when I brought it in. It is likely to be driven for a long time. I'd like to be certain that when it is inspected and serviced, it will be done by employees both familiar with my car, and there to build good will with a customer. More