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Sunrise Ford

Fort Pierce, FL

Overview
Employees
Reviews
Vehicles
4.2
859 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 859 reviews

April 29, 2018

Purchasing a new car is difficult but not at Sunrise Buying a car is always difficult but my experience at Sunrise made this purchase easier.... Typically the salesperson would take the lead in pushing a More

by Felix Garcia
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sean Mckillips
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Laher
5.0
This rating includes all reviews, with more weight given to recent reviews.
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April 25, 2018

Car buying as it should be! By far the easiest car purchase I ever made, Ford should demand every Ford dealer to treat their customers as Sunrise Ford. Great job Sunrise Ford Te More

by Herbie
Recommend Dealer
Yes
Employees Worked With
Jeff Laher
5.0
This rating includes all reviews, with more weight given to recent reviews.
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March 25, 2018

Very quick and easy process The sales representative was extremely knowledgeable. I will definitely purchase from this dealer / dealership again in the future. They were very gen More

by jtrodriguez85
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Jeff Laher
5.0
This rating includes all reviews, with more weight given to recent reviews.
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March 07, 2018

Dreaded experience made fast and simple I hate getting my vehicle serviced. I usually put it off until half the lights on my dash are lit up. Going to Sunrise Ford changes that. The emplo More

by Honeyhill
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Mario Rojas
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February 27, 2018

Amazing This was the best experience I ever had buying a vehicle. Carol wad great! She worked with financing to get me a great deal on the truck within my bud More

by Dana Santiago
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Carol Lancaster
5.0
This rating includes all reviews, with more weight given to recent reviews.
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February 10, 2018

2018 Ford F150 Just purchased a 2018 Ford F-150 from Vernon At Sunrise Ford. Vernon provided me with excellent communication and customer service throughout the proc More

by Eelllwood
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Vernon Lloyd
5.0
This rating includes all reviews, with more weight given to recent reviews.
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February 09, 2018

Every time, service and staff EXCELLENT!!! We have a 2010 Expedition and needed to bring it in for servicing on two separate occasions. Both times, the service and staff were exceptional. I ca More

by Longjohn
Customer Service
Quality Of Work
Friendliness
Recommend Dealer
Yes
Employees Worked With
Kyonda Martin
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February 07, 2018

lied in response to my review. the sensor never went off. It always said check engine even after service. not the first time sunrise lied about the service, it took 4 trips to fix More

by rod poll
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
jesse martin, rebecca lassiter, and vince
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February 01, 2018

Excellent people to deal with!! I get great service at Sunrise Ford. A bright star is Rebecca Lassiter. She is always on top of the situation. Even in the occasional situation whe More

by Robert G Black Jr
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : David Herrington
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January 23, 2018

poor service took three trips to fix erg valve and charged a fortune. Didn't listen to problems, cost to fix was more than estimate, and said it was fixed the fir More

by rod poll
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
jesse martin
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Feb 02, 2018 -

Sunrise Ford responded

We are sorry you feel that we did not repair your truck properly, but perhaps this explanation can clear up any misunderstandings. When you brought your truck to us, the DPFE sensor was faulty which indicated that the sensor and the pipe to the intake manifold of the engine were clogged. We repaired the sensor and the pipe, test drove the truck and released it to you. At the time, there was no indication that the EGR code (which indicates how exhaust gas is circulated) was faulty, so we felt no need to recommend that service, which would have cost you more money when it might not be needed. However, the aftermarket EGR valve did fail a few days later and you returned with your truck. As a goodwill gesture, we waived all labor charges and only charged you for the part. We thought that goodwill gesture would make up for the inconvenience of returning a second time. Sunrise Ford, which has been in business for 85 years, is proud of our high customer satisfaction rankings—among the highest in the state. So we hope after reading this explanation, you can count yourself as one of our satisfied customers.

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