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Sunrise Ford
Fort Pierce, FL
864 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 864 reviews
Verified Customer
February 01, 2024
Don’t buy from them they don’t do what they say they will do will do More
by DWHUNTFI
Employees Worked With
January 22, 2024
Friendly and courteous. Not pushy luje other dealerships. Thanks for the great service you have provided Not pushy luje other dealerships. Thanks for the great service you have provided More
by MVINCENT0
January 19, 2024
It’s been our GoTo dealership since the early 80’s. Always had a great service department. We’ve bought a used vehicle in the past…although the current purchase wasn’t a Ford, we loved doing busine Always had a great service department. We’ve bought a used vehicle in the past…although the current purchase wasn’t a Ford, we loved doing business with this dealer More
by JOEYFLA
January 19, 2024
The Sales team at Sunrise Ford were great and Gerry M. was exactly what a great salesman should strive to be. He listened to my needs and wants for a truck and understood my situation. I was hit by a trac was exactly what a great salesman should strive to be. He listened to my needs and wants for a truck and understood my situation. I was hit by a tractor trailer and forced to buy a new truck. I was driving a 3 year old F-150, that truck helped save my life. So Ford was at the top of my list. But being forced to buy money was a huge factor and Ford's were just more money than the Nissan Titan I bought, both good trucks but money was a huge factor and the Nissan was less. I was just uncomfortable spending more at this time. Had circumstances been different Gerry at Sunrise Ford would have sold me my truck. I will always consider them when I need a vehicle from now on, they are that good to work with. More
by 4XMazi
Employees Worked With
Gerry Montana
January 17, 2024
Fue la mejor experiencia en la compra de un nissan titan me ayudaron en todo el proceso y feliz salí con mi Nissa titán Gracias por todo me ayudaron en todo el proceso y feliz salí con mi Nissa titán Gracias por todo More
by SUSANCASTRO86
Employees Worked With
January 17, 2024
Happy with the sales and service-- unhappy with the financing- I have been able to refinance with my bank iThink Financial at a 5.99 rate. saving me almost 3%. financing- I have been able to refinance with my bank iThink Financial at a 5.99 rate. saving me almost 3%. More
by MS.MARCIABAKER
Employees Worked With
January 17, 2024
Wer have had nothing but problems with the dealership. I would not recommend this dealer to anyone. We are still waiting for a light for the rear passenger side and the LoJack was not installed prop I would not recommend this dealer to anyone. We are still waiting for a light for the rear passenger side and the LoJack was not installed properly/does not work. We have had to leave numerous messages without calls back. The staff gives the impression that they do not care about you or your business. Once they have sold you the car, they are done. The whole experience has been extremely disappointing and we are still waiting for a call back and the correct light to be installed as well as the LoJack system. More
by llinke113
Employees Worked With
Sean in the parts/service area
January 16, 2024
Service manager tried. Everybody else in the service department are terrible people who don’t care at all about the customer. Sales department is pathetic and didn’t ever Everybody else in the service department are terrible people who don’t care at all about the customer. Sales department is pathetic and didn’t ever bother following back up. More
by KGOLDMAN80
Employees Worked With
January 16, 2024
Excellent customer service from all of the staff and our salesman Francesco. Will absolutely recommend this dealership in the future. salesman Francesco. Will absolutely recommend this dealership in the future. More
by brianna14
