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Sunrise Ford
Fort Pierce, FL
1,179 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,179 reviews
January 01, 2025
Sunrise Ford did a great job of taking care of me. Ricky the salesman and financial manager Charles, took great care of me. Once we agreed on a price, everything went very smoothly. Thank you again fo Ricky the salesman and financial manager Charles, took great care of me. Once we agreed on a price, everything went very smoothly. Thank you again for all of your help More
by mark@palmbeachlighting.com
Verified CustomerEmployees Worked With
Ricky and Charles
December 30, 2024
Service never answers the phone and never calls back. Service manager argues with the customer just to try and prove them wrong Service manager argues with the customer just to try and prove them wrong More
by Kurt.wyatt26
Employees Worked With
No one i care to rate si ce I didn't work with any of them
December 27, 2024
The service department has always been phenomenal with any issues or even just regular maintenance services that I’ve had. They are fast, friendly and very professional. I live 7 minutes from a Ford deale any issues or even just regular maintenance services that I’ve had. They are fast, friendly and very professional. I live 7 minutes from a Ford dealership in my town but I drive 45 minutes one way to Sunrise for all my auto needs. More
by MELINDASBYRD
December 26, 2024
I had a Very pleasant experience at sunrise ford. All the. Staff were professional and kind; Christian, Alex, Bill, Shannon, and Charles. All the. Staff were professional and kind; Christian, Alex, Bill, Shannon, and Charles. More
by s_hansen99
December 26, 2024
The people seem nice, but the The price is for service seem exceptionally high. Paying $117 for an oil change seems a little steep. It’s hard to recommend them when Services cost that much. seem exceptionally high. Paying $117 for an oil change seems a little steep. It’s hard to recommend them when Services cost that much. More
by PORKCHOPRX
Employees Worked With
Christina
December 26, 2024
Excellent service. Warm and friendly service advisor. Service team and their mechanics got my vehicle back within 24 hours. Highly recommended. Warm and friendly service advisor. Service team and their mechanics got my vehicle back within 24 hours. Highly recommended. More
by brandon11717
Employees Worked With
